This is how to look after your affiliates...

That's definitely a well put together and comprehensive affiliate tools section for an Acne product. Some of the content is a bit dated but everything's definitely there.

Personally, I would prefer to attract affiliates who are experienced and already know how to market in my niche and don't need to be trained on how to build a website as those would be the ones who will most likely make most of the sales.

Nice website with lots of affiliate newbie training stuff though.

Thanks for sharing, that definitely looks like a comprehensive collection.

Nothing worse than trying to promote a product that literally gives you nothing but a link to their sales page. The banners, ads, reviews, etc. always make it much easier to get the job done.

Jake

I think Kim has made a great point - a great affiliate program has all the tools necessary for marketers, experienced or neophyte, to dive right in and succeed. It's a great model for those of us building products that want to attract affiliates to follow - give them the tools to succeed, not just a sexy commission.

It's a very nice-looking affiliate page.

Unfortunately, one of the five(!?!) bonuses given away with the product (the one about water) lends altogether new meaning to the words "almost criminally insane", and you might want to warn your prospective customers about that, if promoting this one.

Personally, I don't promote this, partly because of the bonuses (and that bonus in particular :p ).

I've shown it to a couple of MD's. One went white and had palpitations, and I won't even describe the other one's reactions. (Again, I'm talking about the "bonus", not the product itself, though for some people there may be an issue or two with that, as well).

But I agree with you about the affiliate page.

It's strange that some vendors do so well in some regards and so badly in others!

Whenever I see something with five bonuses of questionable relevance, I just know they haven't split-tested "giving five bonuses" against "giving one or two relevant bonuses", because all the people who have split-tested it aren't still giving away five bonuses, three of which are actually an unnecessary detraction and a hindrance to conversions. "Just saying". :p

I come at this from a different angle. Personally I don't think I have ever used any pre-made affiliate 'tools' that vendors spend a lot of time (and probably money) producing. In fact, I prefer to not even see them in case they subconsciously influence how I write my review.

And when I have offered my own products on Clickbank or elsewhere, I have not created any of that stuff for my own affiliates.

Why? Because if I am going to promote something I like to write my own reviews, tell my readers about it in my own words and am not in the slightest bit interested in the usually hyped up emails and promos they provide for me.

As to my own affiliates I prefer to work with people who are on the same wavelength as me and so am not too impressed if they expect me to write their promotions for them.

As you know, Kim, it hasn't worked out too badly for me!

Cheers,

Martin

Agreed.

And that's what I was saying. An affiliate who does that is more likely to be more serious about promotion and making more sales. Pre-written emails, articles, reviews etc are great for lazy affiliates who don't get results. Not saying all affiliates who use these tools are lazy but from my experience, many are.