Double Opt-in vs. Single Opt-in email signups--which is better?
Or is the "single opt-in" strategy the best (where they are added to your list as soon as they submit their information on your email signup form)?
Double opt-in is supposed to protect you from spam complaints and develop a more responsive list. But single opt-in will build your list faster because you won't lose anyone who forgets to confirm their email or doesn't see the confirmation email.
I searched for a definitive answer to that question online and wasn't able to find one.
I finally set up two email lists, one of the double opt-in and the other single opt-in and got 1,000 people to join each one and then I ran some tests. Here's what I found...
Subscribers:
During the same time it took for my double opt-in list to gain 1,000 subscribers, my single opt-in list grew to 1,249 subscribers. So there was a full 25% more people on my email list when I didn't require a double opt-in.
Open rate and click through rate:
Over the course of 5 emails via autoresponder the total number of people who opened and clicked through on email links were double opt-in: 57.6% open rate, 15.6% click-through rate vs. single opt-in: 63.8% open rate, 17.0% click through rate
Sales:
Sending out an identical sales email to each list resulted in 12 sales from my double opt-in list and 14 sales to my single opt-in list.
I don't want to draw any definitive conclusions from this because most the email pros (and the email services, of course) seem to recommend double opt-in, but I wanted to run this past everybody here first to see what your thoughts are.
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