Those who downplay PageRank don't have it
I've been trading high PageRank domains for sometime now and every so often I will run into an individual who says something to the effect of "worrying about PageRank is a waste of time," or "buying a high PR domain to launch a site with is a waste of money."
Funny thing about many of these characters is... their sites struggle. Their pages take days or weeks to get indexed, their sites only get fully crawled once in a blue moon, and if they ever update their meta or title tags it takes forever for Google to update search results.
It's just a fact. Low PageRank websites are at a disadvantage.
Another huge thing for me is that when I'm selling a website (which I do frequently) I want it to fetch top dollar and having a decent, valid PageRank is a powerful indicator that a site is legitimate.
Buyers aren't wrong for taking PageRank into consideration when purchasing, and they often do.
Granted, there are tons of high PageRank websites out there that have never made a dime, and there are just as many with low or no PageRank that make plenty of money. High PageRank does not guarantee revenue, but possessing a decent PageRank does put you at an advantage with Google.
If PageRank is irrelevant, why is Google still using it?
Also, launching a website using a high PageRank domain rather than a brand new one is not a bad way to go. You do have to be very careful when choosing the domain however. If you're not careful you might pick up a domain whose backlinks have all but been deleted. If that's the case your PageRank will plummet like a rock at the next PR update (every other month or so).
Thorough backlink investigation is critical when purchasing a high PR domain. Use at least two or three backlink reporting services to get a clear idea of a website's backlinks. I commonly use Alexa, Blekko, MajesticSEO and Open Site Explorer.
A website does not have to have a lot of backlinks to achieve or maintain a high PR, but it does need some very credible ones.
#1 Common Myth About Aftermarket High PR Domains
1. They will drop the second they are transferred.
False: They will only drop if their backlink profile changes of if crap content is uploaded. Domains change ownership all the time. Google cares about content and backlinks.
Funny thing about many of these characters is... their sites struggle. Their pages take days or weeks to get indexed, their sites only get fully crawled once in a blue moon, and if they ever update their meta or title tags it takes forever for Google to update search results.
It's just a fact. Low PageRank websites are at a disadvantage.
Another huge thing for me is that when I'm selling a website (which I do frequently) I want it to fetch top dollar and having a decent, valid PageRank is a powerful indicator that a site is legitimate.
Buyers aren't wrong for taking PageRank into consideration when purchasing, and they often do.
Granted, there are tons of high PageRank websites out there that have never made a dime, and there are just as many with low or no PageRank that make plenty of money. High PageRank does not guarantee revenue, but possessing a decent PageRank does put you at an advantage with Google.
If PageRank is irrelevant, why is Google still using it?
Also, launching a website using a high PageRank domain rather than a brand new one is not a bad way to go. You do have to be very careful when choosing the domain however. If you're not careful you might pick up a domain whose backlinks have all but been deleted. If that's the case your PageRank will plummet like a rock at the next PR update (every other month or so).
Thorough backlink investigation is critical when purchasing a high PR domain. Use at least two or three backlink reporting services to get a clear idea of a website's backlinks. I commonly use Alexa, Blekko, MajesticSEO and Open Site Explorer.
A website does not have to have a lot of backlinks to achieve or maintain a high PR, but it does need some very credible ones.
#1 Common Myth About Aftermarket High PR Domains
1. They will drop the second they are transferred.
False: They will only drop if their backlink profile changes of if crap content is uploaded. Domains change ownership all the time. Google cares about content and backlinks.
President, Rise Online
www.riseonline.com
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