Autoresponders - I'm confused. What should we do, once and for all?
I am trying to find the right solution here so that we can send out a monthly newsletter and a series of autoresponder messages as needed.
We have 4 websites and combined we have about 14,000 customer emails.
These are single opt in but have bought from us and want our newsletter.
We have never done an online newsletter. Now we want to start.
After a lot of research I have found out we can either have our own software solution (such as AutoResponse Plus, MailLoop or Interspire) or we can use a hosted solution such as Aweber or GetResponse.
I know there may be a few others, but for now, let's just stick to any of the above options.
It seems that for best deliverability, a hosted double opt-in solution appears the best. I don't know if this is factual or sales spin from these companies.
(I'm not sure how isp's know whether something is double opt in or not).
However, a self-hosted solution seems less expensive in the long run.
So the problems I see with a hosted solution (aweber / getresponse) is how can I import 14,000 single opt-in emails (all have bought something though), if these services require double opt in.
Also, with any of these solutions, hosted or self-hosted, can I use the service if I have 4 websites, or do I have to buy 4 packages?!
Here's an article I found which if implemented can theoretically help improve deliverability of emails:
Nova Blog 6 Simple Steps To Improving e-mail Deliverability
I'm not sure if this helps us to make a decision or not.
So guys, what recommendations can you please give based on our situation?
Many thanks.
Sam
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