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how to keep mailing list active?

by viescripts
10 replies
During the last years I've built a few lists based on series of reports provided to my subscribers with a final offer to buy one or another product.

Sounds like a business plan every marketer should follow.

Well, there was some conversion. But, later I was very ocassionally contacting these lists with one or another offer and ended up with many spam complaints, so had to stop sending any offers to them.


After introduction above, my questions list:

- what is your plan/suggestions to keep the list active?
- how to sell to it continously?
- what kind of offers to keep sending them (of my products, of others' products in the same niche)?
- shall I keep hammering them by offering one and the same product (a few products but always the same)?
- what is the long term strategy of such business?
#active #kleep #list #mailing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by viescripts View Post

    - what is your plan/suggestions to keep the list active?
    - how to sell to it continously?
    - what kind of offers to keep sending them (of my products, of others' products in the same niche)?
    - shall I keep hammering them by offering one and the same product (a few products but always the same)?
    - what is the long term strategy of such business?
    The answers to all five of these questions are very closely related.

    It's all about expectation-setting, your continuity-process, quality and relevance. How you've built the list in the first place is also a big part of those factors.

    Rather than writing 1,000 words here about "building relationships", "communicating regularly" and "establishing respect and trust", and so on, I can suggest eight little threads for you to read on these subjects. Between them, they fully answer your five questions above (and more).

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Where to get reports to give away on opt in page?

    Autoresponders vs. Broadcasts

    Website or squeeze page

    I don’t believe this! Higher opt-in rate, fewer sales

    The Use of Lead Capture Page Getting Outdated?

    Squeeze Page on Landing Page a Turn Off?
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  • Profile picture of the author seoace
    Educate > Sell.

    You can start off with content curation of the best blog posts or article in your niche. e.g: "Top 10 of X"

    Your trust rate will go up which will in turn increase your subscribers buying from your recommendations (affiliate products).
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    Let your clients monitor their SEO campaigns (Rankings, Backlinks and Work Done)
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  • Profile picture of the author Social App Zone
    I looked up Kleep.

    "the period between restful sleep and full alertness where one is prone to unintelligible murmerings, also can be used to describe people or things who are incomprehensible"

    How does this relate to a mailing list?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Social App Zone View Post

      I looked up Kleep.

      "the period between restful sleep and full alertness where one is prone to unintelligible murmerings, also can be used to describe people or things who are incomprehensible"

      How does this relate to a mailing list?
      I think you know perfectly well, really, that "l" is adjacent to "k" on the keyboard and that "kleep" was simply a typo for "keep". It's far from clear, but maybe you were even trying to be funny, or something? Don't call us: we'll call you.
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      • Profile picture of the author Social App Zone
        Originally Posted by Alexa Smith View Post

        I think you know perfectly well, really, that "l" is adjacent to "k" on the keyboard and that "kleep" was simply a typo for "keep". It's far from clear, but maybe you were even trying to be funny, or something? Don't call us: we'll call you.
        That implies that the OP hit the [k] and [l] at the precise moment he/she was attempting to complete the word 'keep'.

        Try it at home
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Social App Zone View Post

          That implies that the OP hit the [k] and [l] at the precise moment he/she was attempting to complete the word 'keep'.
          No - when s/he was trying to start it, not to complete it.

          Originally Posted by Social App Zone View Post

          Try it at home
          Thanks, but I have quite enough difficulties typing as it is. Fingernails and keyboards are not a match made in heaven.

          If you genuinely hadn't realised that "kleep" was a typo for "keep" then I apologise for imagining that you were perhaps trying to be funny - sorry.
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          • Profile picture of the author Social App Zone
            Originally Posted by Alexa Smith View Post

            No - when s/he was trying to start it, not to complete it.



            Thanks, but I have quite enough difficulties typing as it is. Fingernails and keyboards are not a match made in heaven.

            If you genuinely hadn't realised that "kleep" was a typo for "keep" then I apologise for imagining that you were perhaps trying to be funny - sorry.
            You seem to be missing the obvious. Let me break it down for you.

            When typing the word KEEP the weight of your finger on your right hand is resting on the left of the [K] key as a natural flow for your left hand to be hitting the [E] key. This alone proves that it is impossible to type KLEEP when you intended to type KEEP. Thus, I believe that KLEEP was the OP original intention with this post.
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by Social App Zone View Post

              I believe that KLEEP was the OP original intention with this post.
              Apparently not, because it's actually been corrected to "keep" now, in the title. Aren't forums strange places, sometimes?
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              • Profile picture of the author viescripts
                okay, but what do you do to keep your list live after all your offers drained off.
                should you stop mailing to them and just forget your subscribers?
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                • Profile picture of the author Alexa Smith
                  Banned
                  Originally Posted by viescripts View Post

                  okay, but what do you do to keep your list live after all your offers drained off.
                  should you stop mailing to them and just forget your subscribers?
                  I don't, anyway. I keep mailing mine every 5-6 days indefinitely. My longest-established niche list has over 250 emails in its autoresponder series.

                  I'd rather keep mailing them than just stop.

                  I make sales from "late mailings".

                  I even have lists from which I get more income after the first 15 emails than before.

                  I'm writing articles for the niches anyway, so it's very little extra effort for me to use the same material to keep adding emails on to the automated series.

                  It's good, if you can, to select niches in which there are plenty of different offers to move on to.

                  But overall, as long as people are opening and reading my emails, I'd even rather send re-cycled, only-slightly-rewritten messages from earlier in the series than stop emailing them.

                  It's personal preference, though: I don't think there are objective "right" and "wrong" answers to that question.
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