How many emails to send before to offer my product?

The answer to this can vary big time.

It all will depend on your initial relationship your pre selling and your salesmanship

It depends on a lot of variables.

For me, the answer tends to be two. Sometimes three.

I've done as much trust-building as I can in the "free report" I send out in exchange for their email addresses, too. For me, that's the most important "early stage part" of the process.

This thread may help/interest you: http://www.warriorforum.com/main-int...ml#post5300985

Emails to people that do not know you or have never bought anything from you almost never "build the appropriate relationship and trust." Emails from a known and trusted "brand" will always be The Competition in any industry. The point is to brand yourself and your company before you even think about the relationship and trust factor. A better question would have been how do I brand my business and explain exactly what the business is.

Give you an example of how powerful a brand can lead to sales without trust and a relationship. I wrote an ebook that every successful marketer I know said was the cat's meow. Placed on the market and made a fair amount of sales. Later, one of the more successful marketers asked me if I would like to hold onto the coat tails of his brand, i.e. backend product that complimented his similar product. Long story short, my product without a brand sold under 10K, but with his brand we sold more than 30K in less time.

How did he build his brand? He only recommended and sold products or services of high quality the masses would need (not want). More people will buy what they need and fewer people will buy what they want, so brand what is needed as a first priority and when the brand goes viral you will still have a secondary priority (market) that will buy what they want.

It all builds trust and a relationship in a positive way. Then when you do send emails it only takes two emails (maybe three) on average to make the sale.

Jeffery 100% :-)

All depends on who you ask. The common philosophy seems
to be that you build value/relationship first and then ask
for the sale but other well-respected email marketers
say to ask for the sale right away.

Now the danger of waiting is that you lose that first "hot"
interest. The danger of asking upfront is that the prospect
doesn't believe in you enough to make the jump.

I'll say a lot depends on HOW you acquired the lead/subscriber.
But my approach and leaning is towards asking upfront even
if you get or expect a "No" and keep asking with more evidence
that you or your product is what the prospect needs.

-Ray Edwards

If your initial free offer blows away your subscribers, then you can sell as early as the first email granted you also provide mind blowing value in the email as well.

People who subscribe to your list want their fix ASAP, so try to provide value and then soft sell at the end of the email.

I think you could send 6 to 5 emails of free stuffs that will make your subscribers entice to check your email once it arrive on their inbox. Once they feel this mentality there would be a high chance that you will be categorized by the email recipient as trusted one and will check your offers immediately.

don't listen to anyone that tells you that you must wait 3, 4 or 7 days etc before you sell anything, it's all rubbish

When someone joins your list that is when they are most serious, most responsive and stand the greatest chance of actually doing something such as buying one of your products in order to find a solution to their problem

Most of my follow up sales are made in the first few days...Go figure!

Paul

Perhaps you can make a combination. In the beginning of the email message you should give useful information, and in the end, recommend an interesting solution for the issues you are talking about.

I love that quote
"the best way to make money from your list is to NOT try to make money from it"
If you really want to build the appropriate relationship and trust then you need to spend time building that relationship .

It varies for every single marketer, in every single niche, for every single product.

One of the most important variables would include: where your prospects currently sit within the buying cycle.

This is reliant upon WHERE and HOW you acquire your traffic.

It's your job to figure out which stage of the buying cycle they've reached; if they're further along then it would be easier/more advised to start pitching in earlier emails whereas somebody who has just entered the buying cycle is still seeking out and consuming information.

The latter would need to be educated further before pitching to them, and this would require a longer set of emails before an appropriate offer is made to them.

For example -

A prospect who has just identified a need (the awareness stage) has found their way to your email list would need more interactions to close a sale than someone who has seen your competitors products, and is now on your list to see if you can solve their problems (preference/Intent stage) in a more efficient/effective manner.

It could be one through nine. I have had success with any of them depending on the circumstance. For instance, I have sent one email with a low price scarcity offer and got good results. I have also sent a 9 email series, where there was a buildup to the offer that have done well. I have also had both type do not so well. Test any and all!

You have to provide value to your list to get them to trust you not just try selling to them this might just be me I have a small list but there good buyers because they know when I do approach them with program software whatever it is it will help them hope this helps

There are many different school of thoughts when it come to this topic. I personally would say you will need to test it out so that you will know which style works for your list. As I have mention in other thread, I like to sign up for free gmail account and join those big marketers' list.

I will be able to collect their email messages so that I can study them. This by itself is great education on email marketing