Building a sales funnel. Do you lead with the free gift or offer?

5 replies
I am looking to start building a list. I have free gifts and products lined up. I am just not sure how to do the swipe.

Do I lead with the free gift and then try to sell the product after the landing page?

Or do I lead with the offer? And and mention the free gift just for looking?

Any feed back on this would be great.

Thanks
#building #free #funnel #gift #lead #offer #sales
  • Profile picture of the author mymegawriter
    Hey Mr Gone,

    There are two fields of thought on this one:

    1. Offer the free gifts to get the email address and then offer a product as an OTO.
    2. Just offer the product at a cheap price.

    Point one gets you a list of people but you tend to get alot of people that want freebies only. You would have to segment your list afterward so that you know who your buyers were.

    Point two provides income quickly and you already know who your buyers are but you do lose all those that may have potentially been buyers at some point down the road.

    Myself, I would go with point one.

    Hope this helps.

    John
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  • Profile picture of the author RogueOne
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    • Profile picture of the author Mr Gone
      Originally Posted by RogueOne View Post

      I've seen some people recently asking very basic questions about sales funnel construction. So I thought I would post this simple funnel. Please add to this simple model if you like. Funnels can be much more complex than this simple example.

      This assumes you have a website, Autoresponder, and freebie hosted so you can link to it.

      What you will need:

      #1 A squeeze page
      #2 A OTO (one time offer) page
      #3 A freebie thank/download page
      #4 A "register your purchase" page for one time offer buyers
      #5 A paid product thank/download page

      Thanks for reading.

      Brent
      Brent,

      I am still missing the main part of my question. Does your email swipe before the squeeze page talk about the freebie or OTO? I would like to put a video on the squeeze page. I just need to know what I should be leading with?

      Should my email focus on the freebie? And try to sell them on the OTO on the way to the download page.

      Or should my email lead with the offer? And then mention the free gift just for looking.

      Thanks
      Stefan
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  • Profile picture of the author RogueOne
    Should my email focus on the freebie? And try to sell them on the OTO on the way to the download page.
    This is most common.

    Send them to your OTO upon clicking submit.
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author TrumpiaTim
    Lead with the offer and throw the free gift in as a kicker if necessary
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