Question on Managing your List and your Website
Method #1: Website Builds List, List Promotes Products
Right, so some say that everything on your website should be aimed toward building your list.
The trouble here though is if every post on your website is saying 'Join My List', sending your list members to these posts seems kind of redundant.
You CAN of course, promote your products within your emails WITHOUT sending your subscribers to your website, but you're missing out on all the extra comments, traffic and facebook 'likes' on your website.
Method #2: List Links to Website, Website Promotes Products
With this method, you build the size of your list using whatever other methods you can think of (solo ads, exit popups, as a downsell on your product, an opt-in box in your website sidebar).
In terms of content, all you need to focus on is creating good quality articles for your website, and linking to your PRODUCTS from these articles. That way, you don't have to create any extra content for your list, just direct them to the articles on your website.
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So how do you play it?
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