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Is this a good email marketing service offer?

by ekalaivan
21 replies
Hey guys, can you please tell whether this would work?

I'm planning to offer email marketing services for local businesses or web design shops.

Offer
* FREE 10-12 page report created for your business (that can be given as the opt-in offer)
* 4-5 emails (each selling one product/service) every month + 1 monthly newsletter
* Three 30-min strategy sessions over-the-phone every month
* Strategy, copywriting, design, email delivery, analytics - all taken care of
* $200 / month
* 1st month free

Is it something that would interest them?
#email #good #marketing #offer #service
  • Profile picture of the author FitMarketer
    Originally Posted by ekalaivan View Post

    Hey guys, can you please tell whether this would work?

    I'm planning to offer email marketing services for local businesses or web design shops.

    Offer
    * FREE 10-12 page report created for your business (that can be given as the opt-in offer)
    * 4-5 emails (each selling one product/service) every month + 1 monthly newsletter
    * Three 30-min strategy sessions over-the-phone every month
    * Strategy, copywriting, design, email delivery, analytics - all taken care of
    * $200 / month
    * 1st month free

    Is it something that would interest them?
    This sounds like something that would be very interesting to offline businesses who don't know much about internet marketing or email maketing.

    What prices are you planning to charge>?
    Signature
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    • Profile picture of the author ekalaivan
      Originally Posted by FitMarketer View Post

      This sounds like something that would be very interesting to offline businesses who don't know much about internet marketing or email maketing.

      What prices are you planning to charge>?
      I should be good with $200 and five paying clients.

      Thank you for your feedback, FitMarketer.

      What kind of guarantees will seal the deal?

      By the end of the first month, I can assure having a list of most-likely buyers, which was non-existent so far. What do you suggest?
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  • Profile picture of the author Mohammed Hammad2
    Well I think that this is an excellent offer.

    but my opinion doesn't worth anything, only if you took action and tested your offer, you would then know if that is a good offer or not

    Take action and launch your service and see by yourself and start making some bucks.
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    • Profile picture of the author ekalaivan
      Originally Posted by MidMido View Post

      Well I think that this is an excellent offer.

      but my opinion doesn't worth anything, only if you took action and tested your offer, you would then know if that is a good offer or not

      Take action and launch your service and see by yourself and start making some bucks.
      Thank you for your feedback and encouragement, MidMido. I'll get started soon.
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  • Profile picture of the author stoltingmediagroup
    Re: * 1st month free.

    This can backfire if the first month delivers little or no results.

    Maybe offer "Get 2 Months Free!" (1 year contract required and payment upfront.).
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).
    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.
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    • Profile picture of the author ekalaivan
      Originally Posted by stoltingmediagroup View Post

      Re: * 1st month free.

      This can backfire if the first month delivers little or no results.

      Maybe offer "Get 2 Months Free!" (1 year contract required and payment upfront.).
      Thank you for the feedback

      But will they pay for 12 months upfront before seeing any results even if I offer two months free? Also, that's a bigger sale I'm not comfortable going for at this point.
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  • Profile picture of the author stoltingmediagroup
    Originally Posted by ekalaivan View Post

    Thank you for the feedback

    But will they pay for 12 months upfront before seeing any results even if I offer two months free? Also, that's a bigger sale I'm not comfortable going for at this point.
    When starting out I was never comfortable asking for a big sale either until experience taught me that if you ask, then there's a 50/50 chance a client will say yes, and a "0" % chance if you don't ask at all. You have to ask yourself this question: If a client came to you and asked you if they could pay you $2000 in advance in exchange for a full year service, would you take the payment? or would you say, uhm, well I'm not comfortable going for that at this point.
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).
    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ekalaivan View Post

      What kind of guarantees will seal the deal?

      By the end of the first month, I can assure having a list of most-likely buyers, which was non-existent so far. What do you suggest?
      Actually, you can't be assured of anything. You can't guarantee traction, even if the business prospect already has a website. If you're starting from scratch, you can't even guarantee visitors unless you're planning to use some of that $200 on paid ads.

      Better to offer guarantees you know you can fulfill, like tweaks/rewrites of the freebie and emails based on analytics, or a certain amount of split testing to optimize results.

      If you've decided $200/mo is your price point, why not offer a choice? Either $200/mo on a month to month contract or $2000 for 12 months (2 months free). Let your prospect decide which is appropriate for them. You also want to make sure any refund if they bail early is on a prorata basis. In other words, if they cancel a 12 month contract after 6 months, they'd get half of their money back, not all of it.
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      • Profile picture of the author ekalaivan
        Originally Posted by JohnMcCabe View Post

        Better to offer guarantees you know you can fulfill, like tweaks/rewrites of the freebie and emails based on analytics, or a certain amount of split testing to optimize results.
        Makes complete sense, John. Maybe the emails can be optimized to get some feedback from the audience.

        Originally Posted by JohnMcCabe View Post

        If you've decided $200/mo is your price point, why not offer a choice? Either $200/mo on a month to month contract or $2000 for 12 months (2 months free). Let your prospect decide which is appropriate for them. You also want to make sure any refund if they bail early is on a prorata basis. In other words, if they cancel a 12 month contract after 6 months, they'd get half of their money back, not all of it.
        Prorata refunds are a good idea. Clients should want to stay for the results, not because they are locked in in a contract.
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    • Profile picture of the author ekalaivan
      Originally Posted by stoltingmediagroup View Post

      When starting out I was never comfortable asking for a big sale either until experience taught me that if you ask, then there's a 50/50 chance a client will say yes, and a "0" % chance if you don't ask at all. You have to ask yourself this question: If a client came to you and asked you if they could pay you $2000 in advance in exchange for a full year service, would you take the payment? or would you say, uhm, well I'm not comfortable going for that at this point.
      It sounds funny the way you put it. It might even work against me if I cannot accept a larger business.
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  • Profile picture of the author ekalaivan
    That's an important point to study more. Thank you, sir.
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  • Profile picture of the author Luis Vaugier
    I think is fair enoug, you are not charging the time you spent with them but the time you've used to learn all that, besides is not what you sell is how you sell it
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  • Profile picture of the author ekalaivan
    I'm wondering which way to go:

    1. Email marketing for web designers

    + I understand the market a little. I work closely with a couple of businesses.
    + They already 'get' email marketing. Sales cycle might be shorter.
    – They can start doing email marketing themselves. They have everything they need - design, ESP, business knowledge, etc.
    – They might see as a copywriter only
    + They may pay good money because they see value in it
    – They may not pay good money because they think they do many tasks (design, delivery, etc.)
    – Might not be willing to share their list to a vendor

    or

    2.Target B2B businesses

    – Learning curve might be longer.
    + I can do all of the email marketing services for them (strategy, design, delivery, analytics, etc.)
    + They might see me as a marketer
    + They may be willing to pay good money
    – Longer sales cycle?
    – My targeting might lose its focus

    Which way to go? What do you think?
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    • Profile picture of the author ekalaivan
      Originally Posted by Art of Marketing View Post

      Also if you can earn a testimonial showing before and after results that would make closing deals much easier.

      -Art
      Thank you, Art of Marketing.

      I'll start with this plan for a web designer client. And build it from there.
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  • Profile picture of the author ekalaivan
    Originally Posted by Brent Schmidt View Post

    Nice package!
    I'd be in if this was in my niche.
    Thank you!

    What is your niche, Brent?
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  • Profile picture of the author zenxseo
    End of the the day if are able to convince your clients for good result , and provide good result its a good idea to get long term business
    Good luck
    Signature
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  • Profile picture of the author Eric R
    The detail of your offering is only interesting to us marketeers. Most businesses don't give a flying hoot about how you do it, they want to see results, if you are going to guarantee anything, guarantee them increase in sales, profits etc, otherwise why should they use you.
    Obviously the guarantees need to be based around the numbers they have on their lists and the past history. If the businesses have not been active in emailing their lists, it should be relatively easy, but it depends how old these lists are.
    All the best
    Eric R
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