To what Amazon URL to Build Backlinks too?

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Lets say I want to backlink to this kindle product:

ASIN: B003IGDD7A

do I backlink:

Code:
http://www.amazon.com/The-Host-A-Novel-ebook/dp/B003IGDD7A/
or to

Code:
http://www.amazon.com/gp/product/B003IGDD7A
So either with the seo-friendly url or without it?
#amazon #backlinks #build #url

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