A case Study filtering untargeted email list into highly targeted leads

A case study might be useful For someone who have large untargeted email list sitting on their hard drive having dust and they dont know what to do with it.

So today everyone was talking about a new method to make money online using ripling. that it's a game changer.. All over the world (almost) is aware of this and excited to know more or have an invite.

I didn't requested any or got any invite but wanted to make something out from this buzz.These days i was focusing more on email marketing so thought of testing something out...


In Email marketing, there is a saying (heard somewhere on Warrior forum) : A email list is easy to build (You can advertise on cheap traffic sources and so on) but a targeted optin is very hard.

So here is what i did to filter that untargeted generic list into targeted one.

1. filtered out all the dead emails from the list using a email verifer tool .. it basically checks whether the email address exist on that email server or not and classifies with Good/bad rating. 100% accurate for hard bounce emails everyone fears about.

2. Composed an email with the same paragraph everyone spammed my Facebook newsfeed with about Ripple, just replaced the last line which says "PM me for invite" to a link to my squeeze page.

3. loaded 50K filtered list into my email program and hit send. (the list i have is near 200K)

I use Amazon SES SMTP to send emails so sending went pretty fast..Since there won't be any bounces anyway so no need to fear.

4. So far i am seeing an open rate of 2.66% and that means out of 38K sent so far, 1021 People opened my email and the CTR to my squeeze page is .30% (overall, 38k*.30%) that means 115 people clicked and out of that 92 optined to my new list.



the squeeze page is a simple page, with just 4 forms, Name , Email, Country and Category they are interested in. The thank you page says that i will invite them once I have invites (I will Actually invite everyone who optioned,Few me and rest my friends. )

Now the overall subscriber out of 38K ,becomes only 92 (till now,more than 160K still left to send) but look at the target i have now . Country and their category. i wont say but go and ask any affiliate/CPA marketer value of this data. i am expecting 5 times more optis once the whole list is sent out. I might update about the total number lateron. Even if its near 500, its good to have a new list to market slowly..

if someone is wondering how much bounced, here you go :



Bottom line : if you have something like this sitting around on your drive, it might be a good idea to send a email and then ask about their target (Country/category interested in) and if done right you may find it a good income stream.

PS: For some of the kind souls - I don't have any service/product to sell (Or upcoming so far) of which it's a pre-pitch. Consider it for education purpose only.