Monetizing Very Untargeted Traffic
I have a site with interviews of mostly fiction authors, including quite a few really well-known authors. I've just gotten into this project but I have a large inventory of valuable content.
Dilemma is fairly simple to explain...the traffic to this site is people who like to read non-fiction. I will be working on getting a better sense of the demographic but I am expecting that the only thing I can sink my teeth into is that this will be more women than men, and people who like to read books.
So ....other than books....what would you do to monetize a site like this?
One thought I had, and haven't researched much yet, is the re-targeting thing. That way each visitor sees ads relevant to them. Anyone have experience with that?
Looking for any and all input.
Thanks,
Fritz
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