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Should we also rewrite the article title?

by Jensha
17 replies
Or should we just retain the title when we write an article?

I'm thinking of this because I'm afraid that Google might not see the article I've rewritten to be unique just because I didn't rewrite the article title. The thing is, if we are targeting the same keywords or keyword phrases, we are all likely to use each of them and rewriting it would change the keyword phrases.

So, you guys are more experienced than me with this so how do you think I should proceed?
#article #rewrite #title
  • Profile picture of the author JohnMcCabe
    Unless the article you are "rewriting" is your own, there's a much bigger issue - content theft.

    If you are rewriting your own article, or one which you have legitimate rights to (such as PLR), then if the title fits, leave it.

    Titles tend to be short, and writers are almost never as clever as they think they are in coming up with titles. This is especially so when trying to work with keywords.

    Even if you come up with a title completely on your own, the odds favor someone out there coming up with the same title on their own.
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    • Profile picture of the author Jensha
      Originally Posted by JohnMcCabe View Post

      Unless the article you are "rewriting" is your own, there's a much bigger issue - content theft.

      If you are rewriting your own article, or one which you have legitimate rights to (such as PLR), then if the title fits, leave it.

      Titles tend to be short, and writers are almost never as clever as they think they are in coming up with titles. This is especially so when trying to work with keywords.

      Even if you come up with a title completely on your own, the odds favor someone out there coming up with the same title on their own.
      Thanks. So I guess I'll leave the keyword phrase at the content then and leave the article title with something else different if the article isn't mine.
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  • Profile picture of the author LastingLifeSuccess
    I definitely recommend rewriting the article title. I don't like duplicate content in any form. Just a good precaution to take.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by LastingLifeSuccess View Post

      I definitely recommend rewriting the article title. I don't like duplicate content in any form.
      Even when it's in the form of syndicated content, it seems (i.e. not "duplicate content" by any stretch of the imagination).
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  • Profile picture of the author laurencewins
    I ALWAYS change a title, even if it is by just one word. For example, I may write 5 articles on the same topic and have the same basic guidelines but I change the title slightly each time so it is unique.
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  • Profile picture of the author dejoliet31
    My practice is to rewrite everything, including the title, to make it as unique as possible. Make it something that is totally YOU!
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    • Profile picture of the author Tina Golden
      Originally Posted by dejoliet31 View Post

      My practice is to rewrite everything, including the title, to make it as unique as possible. Make it something that is totally YOU!
      If it was truly 'totally YOU', then a person wouldn't need to steal and rewrite someone else's work.
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  • Profile picture of the author opalfx
    i'd say rewrite the article. that is a lot simpler than rewriting the article. you can just take a word or two out and have a brand new title that is seo qualified.
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  • Profile picture of the author GobBluthJD
    You should write everything original in the first place.
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    • Profile picture of the author joma12
      I would reword it instead of rewrite so it will be a unique article with unique title and it also will get ranked more easily than rewritten articles .
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      • Profile picture of the author Tina Golden
        Originally Posted by joma12 View Post

        I would reword it instead of rewrite so it will be a unique article with unique title and it also will get ranked more easily than rewritten articles .
        How does rewording differ from rewriting exactly?
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        • Profile picture of the author John Romaine
          Originally Posted by Tina Golden View Post

          How does rewording differ from rewriting exactly?
          The mind boggles Tina, it really does.
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  • Profile picture of the author kdevarney
    I always change the title it's very easy to think of another title or word it so it's unique
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  • Profile picture of the author John Romaine
    Wait a minute.....

    WHO'S work are you rewriting???
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  • Profile picture of the author NataliaF
    It would be better to rewrite the title. Think of something as creative as the existing one and make it unique.
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  • Profile picture of the author Will Edwards
    If you are syndicating your content, don't worry about such things because traffic from syndicated sites is not going to arrive at your site directly via Google.

    If you are not talking about syndicating i.e. you are talking about taking an article you have written and changing it a bit so you can submit it elsewhere in the hope that you might end up with two articles in the SERPS rather than one, I would suggest you think about dumping that approach altogether.

    If you are going to put time and effort into all that 'rewriting' stuff, why not just write a new article?

    Will
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  • Profile picture of the author TravisO
    If you want to be unique, you will really have to rewrite the article title. Even the contents. It's a must.
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