How to set up site for article marketing

by stlmrk
17 replies
This may be a question with a simple answer..........

If I am building a website where my homepage is a landing page, but still want to post articles that will be indexed on my site, how do I go about doing that?

If I have a menu that allows people to do anything but opt-in then I will not get as many opt-ins correct?

Do people set up pages that cannot be navigated to through the homepage for articles or do they just set up their site with a menu and hope they get the opt in once the reader goes to the page with the article?

Also, is it best to create separate pages for each article? I know that each page needs an opt-in box, cause if the article is indexed the goal is going to be to get some traffic from Google although that will not be the only source of traffic.
#article #articles #indexed #marketing #posting #set #site
  • Profile picture of the author writeaway
    Make separate pages for articles. Boosts their SEO value.
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  • Profile picture of the author butters
    Not sure what your asking... How do you post information on your site + having a squeeze page as your homepage?
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    • Profile picture of the author stlmrk
      Originally Posted by butters View Post

      Not sure what your asking... How do you post information on your site + having a squeeze page as your homepage?
      Yep! If the home page is a squeeze page would that mean there are "no links on the home page" to the pages that contain the articles????
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      • Profile picture of the author butters
        Originally Posted by stlmrk View Post

        Yep! If the home page is a squeeze page would that mean there are "no links" to the pages that contain the articles????
        By definition a squeeze page is exactly that, the idea is to "squeeze" and email address out of the viewer and they have two options, optin or leave. Do you think having a squeeze page as your homepage would be wise considering you want to post content? Why can't you direct traffic to your squeeze page for the sources you want to land there and a normal homepage with a sidebar optin for other sources?

        For example: SEO traffic lands on homepage, PPC traffic to squeeze page.

        Edit: Your homepage would be a standard website set up of course.
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        • Profile picture of the author stlmrk
          Originally Posted by butters View Post

          By definition a squeeze page is exactly that, the idea is to "squeeze" and email address out of the viewer and they have two options, optin or leave. Do you think having a squeeze page as your homepage would be wise considering you want to post content? Why can't you direct traffic to your squeeze page for the sources you want to land there and a normal homepage with a sidebar optin for other sources?

          For example: SEO traffic lands on homepage, PPC traffic to squeeze page.

          Edit: Your homepage would be a standard website set up of course.
          Makes sense. I'm just trying to get a sense of the entire schematics of the site.

          If the article is found via google, then they would click through and get to a page where there only option is to read the article, leave or opt-in

          If the homepage is found via google they can opt-in or go to the sidebar and read articles

          If traffic is drove to the squeeze page then they have to leave or opt-in

          Traffic via article syndication should be directed to the squeeze.......correct?
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          • Profile picture of the author butters
            Originally Posted by stlmrk View Post

            Makes sense. I'm just trying to get a sense of the entire schematics of the site.

            If the article is found via google, then they would click through and get to a page where there only option is to read the article, leave or opt-in
            No, Google in essecence does not like them sorts of pages, it will be hard to rank just a squeeze page in Google. Now, I would recommend that you do set up a blog type format, use wordpress it's simple, there are millions of themes out there you could use. There are various ways of capturing emails without the use of a squeeze page. There are plugins which allow you to put an optin form in the side bar, have it scroll up from the bottom of every page or even just pop up after a time delay. These are the sorts of things you would want to use on a blog style website.

            If the homepage is found via google they can opt-in or go to the sidebar and read articles
            To get ranked in Google your site needs to be rich in content, read the above section about using a blog format.

            If traffic is drove to the squeeze page then they have to leave or opt-in
            Yes because that is by definition a squeeze page but this will highly depend on the source of traffic you are getting. You may not want all of your traffic to go to a squeeze page and go to a normal website. For example, you can't constantly blast twitter followers with a squeeze page, you will need to give them content to juice their beaks. It all depends on the traffic source.

            Traffic via article syndication should be directed to the squeeze.......correct?
            Yes and no because some sites will not allow you to do this, it all depends on the areas your are syndicating it to.
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  • Profile picture of the author opalfx
    isnt this the same as a static page? you can have a static page and then build a custom "current blog post" within the landing page.
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    • Profile picture of the author TravisO
      Hi,

      Just make it simple. Your idea by setting your homepage as a landing page is very good. Standard will always be the best and what's on your idea fits with the article website standards. Lastly, just make your posts in one page, but don't forget the navigation that shows the month and exact day where you published your article in the website. It's like if people will click the month of February then people will see your all February article postings. Again, just make it in one page.
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    • Profile picture of the author writeaway
      Originally Posted by opalfx View Post

      isnt this the same as a static page? you can have a static page and then build a custom "current blog post" within the landing page.
      That's what I was thinking....
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    • Profile picture of the author JohnMcCabe
      Originally Posted by opalfx View Post

      isnt this the same as a static page? you can have a static page and then build a custom "current blog post" within the landing page.
      That's how I do it, with a static home page.
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  • Profile picture of the author Alexa Smith
    Banned
    There's a little confusion in this thread, and there's some talking-at-cross-purposes, too.

    Originally Posted by stlmrk View Post

    If I am building a website where my homepage is a landing page ...
    First of all, a "landing page" is simply "any page on which your traffic lands". You get to determine which page(s) of your site are landing pages, by making them the pages linked to elsewhere (e.g. at the end of your widely-published articles), where your targeted traffic will click on a link. Further defined here: http://www.warriorforum.com/main-int...ml#post7866952

    Originally Posted by stlmrk View Post

    ... but still want to post articles that will be indexed on my site, how do I go about doing that?
    It doesn't matter much. Just make sure - however you do the internal linking - that you never show visitors one thing and search engines another, because Google dislikes that very much, thinks you're up to no good, and may penalize you for it. No "concealed links" or anything like that.

    Originally Posted by stlmrk View Post

    If I have a menu that allows people to do anything but opt-in then I will not get as many opt-ins correct?
    I think you meant to ask something a little different from what you actually asked, here? You intended to ask whether having visitor options additional to the opt-in on a landing page will reduce the proportion of opt-ins, right?

    The answer is that it's bound to, really. But that doesn't necessarily make it the wrong thing to do.

    You need to start by deciding whether you're using a squeeze page (defined in that same post linked to above, and by Lee above, also) or a non-squeeze page opt-in.

    Personally, after doing a lot of 6-month-long split-tests on ths subject, I don't use squeeze pages any more, and have explained why in some detail in a number of posts of which this one will give you the general picture: http://www.warriorforum.com/main-int...ml#post7939758

    Once you decide that you're an article marketer, and you're attracting article-readers to your site and trying to opt them in, in order to build relationships with them based on your becoming a valued and respected and trusted provider of "content", then all these "SEO problems" about squeeze pages resolve themselves with the realization that "building the biggest possible list" isn't and shouldn't be your objective anyway. You're much better off building instead the list which will produce the most long-term income. In every niche in which I've ever tested it, that hasn't been a squeeze page list. End of "squeeze page problems".

    Yes, it's true that it's extremely difficult to rank squeeze pages. Yes, it's true that you shouldn't have links to your other pages on squeeze pages. Yes, it's true that squeeze pages drive away some of the potentially best customers. Who cares? Just use a prominently incentivized opt-in on the landing-page of a content-rich site and all those problems disappear.

    You can have the opt-in box itself on every page of the site, simply by putting it in a sidebar. I suggest you don't put the text "prominently incentivizing" the opt-in on every page, though, because that will probably look a little bit "de trop".

    Warrior Forum conversations on this subject (especially in the context of "article-rich sites") tend to be a little confusing, I find, because there's so often a kind of tacit assumption that "having your website there for the primary purpose of building a list" means the same thing, and carries the same implications and inferences and solutions to questions as "trying to build the biggest list you can". This isn't actually so, at all, and appreciating that it isn't actually so does tend to clarify many of these related issues.

    Originally Posted by stlmrk View Post

    Do people set up pages that cannot be navigated to through the homepage for articles or do they just set up their site with a menu and hope they get the opt in once the reader goes to the page with the article?
    I don't and wouldn't do either.

    I want my articles to be accessible through my site's navigation system by the small minority of visitors who really want and intend to read them (and I want Google to know that they are, too). But they're not there because that's what I want visitors to do, so I'm certainly not "hoping that once they've opted in, the reader goes to the page with the article". I'm hoping that once they've opted in, they check their email and download and read my "free report" immediately, because that's the process for which my website exists.

    Originally Posted by stlmrk View Post

    if the article is indexed the goal is going to be to get some traffic from Google
    I suppose it's (just about) better to have some Google traffic than not to have any, and it's true that always publishing all your articles on your own site first and having them indexed there, before they're ever published anywhere else, does confer real, cumulative and helpful SEO advantages. But for an article marketer this is far from a highly significant aspect of one's business.
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    • Profile picture of the author stlmrk
      Originally Posted by Alexa Smith View Post


      You need to start by deciding whether you're using a squeeze page (defined in that same post linked to above, and by Lee above, also) or a non-squeeze page opt-in.
      Do you know of any websites that are set up similar to what is described in your awesome post! (not your's of course, but any others that you know of off the top of your head?)



      Originally Posted by Alexa Smith View Post

      Once you decide that you're an article marketer
      I guess that if I cannot drive traffic via article marketing then I won't be an article marketer. The biggest issue that I am facing is honing my writing skills.



      Originally Posted by Alexa Smith View Post

      I want my articles to be accessible through my site's navigation system by the small minority of visitors who really want and intend to read them (and I want Google to know that they are, too). But they're not there because that's what I want visitors to do, so I'm certainly not "hoping that once they've opted in, the reader goes to the page with the article". I'm hoping that once they've opted in, they check their email and download and read my "free report" immediately, because that's the process for which my website exists.
      Do you simply put all your articles on 1 page in your website and have the navigation on the homepage access them by date, or does each article get posted to its own unique page within your site? I am seeing conflicting answers on this question.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by stlmrk View Post

        Do you know of any websites that are set up similar to what is described
        I'll send you a p.m. ...

        Originally Posted by stlmrk View Post

        I guess that if I cannot drive traffic via article marketing then I won't be an article marketer. The biggest issue that I am facing is honing my writing skills.
        From your posts, they appear fine? There are some suggestions on "how to write for article marketing" here, if they help: http://www.warriorforum.com/main-int...ml#post3188316

        (Why can't you draw traffic from article marketing? I get most of my traffic that way ...).

        Originally Posted by stlmrk View Post

        Do you simply put all your articles on 1 page in your website and have the navigation on the homepage access them by date
        I couldn't put all mine on one page (it would lend a whole new meaning to the words "long content"!). I have a link to "articles" in my navigation system, and the page to which it leads has some further links. Personal preference only, and not an important issue at all.

        Originally Posted by stlmrk View Post

        does each article get posted to its own unique page within your site?
        No, I don't do that either, actually. One could, though.

        Originally Posted by stlmrk View Post

        I am seeing conflicting answers on this question
        Call me a skepchick, but I suspect that the people offering information are thinking of these issues mostly in terms of SEO. "Let them, if they want to" is my suggested answer to that. :p
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      • Profile picture of the author JohnMcCabe
        Originally Posted by stlmrk View Post

        I guess that if I cannot drive traffic via article marketing then I won't be an article marketer. The biggest issue that I am facing is honing my writing skills.
        You can draw traffic via article marketing, but there's a mental shift to be made before it makes sense. A lot of otherwise very smart people get fixated on the idea that search traffic (and even just Google traffic) is the only traffic outside paid ads.

        With content syndication, the objective isn't to diddle Google into ranking your content. The objective is to find someone else's parade of interested readers and jump to the front with your baton (the article and link), and lead some of them to your site.

        The bump in search traffic is a bonus.

        Originally Posted by stlmrk View Post

        Do you simply put all your articles on 1 page in your website and have the navigation on the homepage access them by date, or does each article get posted to its own unique page within your site? I am seeing conflicting answers on this question.
        I tend to put each article in a seperate post. Since my sites tend to be a bit more wide-ranging than the typical affiliate who is interested in promoting a single product or handful of related products, I set my sites up in categories. The categories go in the navigation menu. If someone clicks on a category, they get a list of the articles in that category. The article posts themselves will have links to a handful of related content, one of which leads to the lander for that category.

        On the home page, I'll put a kind of semi-squeeze where some sites put a 'Featured Post' - top and center. Below that comes snippets/links for some carefully chosen articles which support the benefits offered in the opt-in incentive. The whole package ends up being something of a multi-page sales letter for the opt-in.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by stlmrk View Post

        I guess that if I cannot drive traffic via article marketing then I won't be an article marketer.
        Ah!

        It's only after reading John's reply to your post that I've understood what you meant by this comment (or I'd have said more the first time, sorry! ).

        You can draw traffic from article marketing.

        That's the purpose of article marketing.

        But much better traffic than search engine traffic.

        Publishing articles just on your own site isn't article marketing. Publishing them elsewhere is article marketing, and is a traffic generation method.

        Here's a one-post overview of "what article marketing is."

        Publishing them on your own site first and having them indexed there before anyone else can publish them gives your site some cumulative, long-term SEO advantages, and it's much better than not publishing them on your own site first and having them indexed there before anyone else can publish them. But it isn't really "marketing", per se.

        Apologies if my post above was unclear.

        Thank you, John.
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  • Profile picture of the author fpdeziner
    The static page contain information with no functions, static page is where you just look around and view things. this page will show all the statics that related to your site.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by fpdeziner View Post

      The static page contain information with no functions, static page is where you just look around and view things. this page will show all the statics that related to your site.
      I think you're confusing "static" with "statistic", there.

      "Static" means "standing" (as in "standing still" or "stationary"), as opposed to "changing"/"regularly updated". That's what the expression "static page" refers to - nothing to do with analytics or statistics at all.
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