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Travel Industry Niche

by deebee23
20 replies
I am affiliated with a Onetravel.com affiliate program. What is a good way to promote the travel industy niche?
#industry #niche #travel
  • Profile picture of the author MartinPlatt
    What do you know about the travel industry, and what were you thinking of doing?

    It's a bit of an open ended question as it stands, and hopefully you're not expecting us to teach you everything about internet marketing in answer to that one question?!

    A travel blog would be a good start, review places to travel...

    Build a list.
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    Martin Platt
    martin-platt.com

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  • Profile picture of the author writeaway
    I'd do it with BUM MARKETING METHOD 2.0 - snipe social media sites.
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    • Profile picture of the author deebee23
      How do you do that
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      • Profile picture of the author JohnMcCabe
        Start by realizing that there is no such thing as a 'travel industry niche'. The travel market is a collection of thousands of niches.

        Consider the CEO travelling to a business conference vs. the broke college kid travelling to a Spring Break destination. Would you approach them the same way, since they're both prospects in the travel market? (Hint: the answer is 'no')

        Pick out smaller niche markets with defined wants/needs. One you can effectively reach with the information they need to take the next step in the buying process. One you can guide to your solution.

        You might make a few bucks for awhile with gimmicks like keyword sniping. But history shows that as soon as enough people use a method badly enough, the opportunities dry up. It happened with FFA (free for all) links pages, newsgroups, the original bum marketing, selling ebooks on ebay, direct linking from Adwords, and I could go on.

        The travel market is a multibillion dollar per year market, with many niches where people with disposable income are very willing to dispose of some of it. Build your business on a solid foundation, and you can help them dispose of it for a very long time...
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        • Profile picture of the author ehbalily
          Good points John - thanks!
          Currently looking at this market myself - so it's helpful to hear others comments
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        • Profile picture of the author BrianWA
          Originally Posted by JohnMcCabe View Post

          Start by realizing that there is no such thing as a 'travel industry niche'. The travel market is a collection of thousands of niches.

          Consider the CEO travelling to a business conference vs. the broke college kid travelling to a Spring Break destination. Would you approach them the same way, since they're both prospects in the travel market? (Hint: the answer is 'no')

          The travel market is a multibillion dollar per year market, with many niches where people with disposable income are very willing to dispose of some of it. Build your business on a solid foundation, and you can help them dispose of it for a very long time...
          Right on target, John. People travel for a huge number of reasons. Impossible to make generalizations in such a varied industry.
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    • Profile picture of the author deebee23
      How can I do that
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  • Profile picture of the author eugenedm
    Make videos. Picture = 1000 words.

    I'd do pictures/articles about AMAZING PLACES IN THE WORLD
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    • Profile picture of the author deebee23
      Through youtube?
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      • Profile picture of the author TomerN
        Deebee,

        I highly recommend the first thing you do is create a WordPress traveling blog. Then every day for the next 30 days, create a post related to one of the offers you like that you see on your affiliate network. I would see if any of those posts gains you sales and see if you gained any SEO traction. At that point, you can decide how you want to move forward.

        This is by no means a get rich quick scheme, simply a way for you to apply yourself and learn as much as you can along the way.

        Best of luck!
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        • Profile picture of the author Stefan Shields
          Originally Posted by deebee23 View Post

          How can I do that
          Originally Posted by deebee23 View Post

          Through youtube?
          Ten chars??
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  • Profile picture of the author Eric R
    I would have thought that social media would be a great place to start promoting your site.
    Does your facebook page reflect your interest in travel? If it doesn't get it done, go on to other travel sites within FB and start to make valuable contributions to conversations. Same with twitter, provide value to your followers, tell them about the exciting places that are available at competitive prices and direct them to your blog/site
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  • Profile picture of the author bostjan33
    Banned
    Originally Posted by deebee23 View Post

    I am affiliated with a Onetravel.com affiliate program. What is a good way to promote the travel industy niche?
    Travel industry is one of the most competitive ones, and even niches within are mostly well covered. Before you start anything, you should really check your desired sub-niches to see, if there is any room for making money left.
    Overall, you should be doing pretty well, if your content is high quality and unique, but also very interesting (e.g. not the same boring stuff we see each day on some travel sites), not wild flowers and similar
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  • Profile picture of the author wesawu
    As John McCabe said in an earlier post, the travel industry is not a niche. It is a very large and highly competitive market. As someone in the travel industry for 25+ years I can tell you that the big online travel agencies such as Expedia.com, Hotels.com, Travelocity.com, and Orbitz.com have cornered the market. Onetravel.com is not even a close runner up. If you are determined to stay in the travel industry market, I would suggest you drop onetravel.com and become affiliated with Expedia.com, by far the largest and well known online agency. They have a decent affiliate program that you can brand with your own name. It just so happens that Expedia.com also owns Hotels.com.

    Even then, I would suggest that you narrow down your marketing efforts to one large destination city such as NYC, Miami, San Francisco, Los Angeles, London, Paris, etc. Find out why people are going there and what they do once they get there. For example, if I wanted to go to NYC with a bunch of friends for the weekend just to go bar hopping I would more than likely just go to one of the large online travel agencies to book a room and flight.

    However, If I wanted to go to NYC to visit some of the many museums they have, I would do research online to find out operating hours, ticket prices, locations, nearby hotels, etc before booking any tickets or hotel rooms. You could build a high quality website about museums in NYC and then embed your affiliate links within the articles. Keep in mind that if you stick with OneTravel.com, your prices would have to be better than the large online travel agencies because the consumer would more than likely go to those websites for comparison shopping. If you are an affiliate with the big travel agencies you eliminate the possibility of them getting a better deal by visiting those sites directly.

    Another idea might be to build a website about "Things to do in NYC" and again provide high quality content and then embed your affiliate links within the articles.

    Once you start generating income from one of your niche destination sites, you could always duplicate it with other locations. Hope this helps!
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  • Profile picture of the author JanePlaten
    Banned
    Pictures, reviews, more pictures, client reviews, comments, forum. People like to know what to expect when travelling. And pick a niche. Travel and tourism are very vast industries. A niche could be trips to specific areas of the world or themed trips such as visiting old cities or extreme sports or romantic getaways, or you could promote trips for teenagers, for families or couples or pensioners. Get the niche thing down first.
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  • Profile picture of the author Danielle Murphyx
    Banned
    I worked with someone who started blogs on the destinations he wanted to promote. The blogs were only described in a very positive way and at the end of every post, he would add a link to the travel offer he had on the site. It worked quite well.
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  • Profile picture of the author Stephen and Jennifer
    Hi DeeBee 23,

    Have you done much travelling and to places you really enjoyed? Writing a blog within a niche as suggested on other posts targeting students or retired people or families should be the way to go?

    Decide which sector of the travel industry and what age group,gender you are going to focus on. Travel as rightly pointed out is a vast market where you have zero chance to compete so drill down into a specific nich and even deeper to a sub-niche.

    I have been to many countries and continents around the world and most liked Italy,Germany,Spain and Greece and their islands. I also loved the culture change being in Africa specifically in the Gambia, Senegal and Kenya long before pirates and Islamic idiots became a nusance around that last region.

    Morocco was also wonderful and my next places on my wish list include Hungary and the Caribean so like we said do your research and if you have experienced other countries especially recently, write a blog about the good and also the not so good and invite others to contribute making sure you review them before they show on your blog to avoid spam? If using Wordpress install AntispamBee plugin to stop comment spam posts.

    Good luck with your efforts and don't forget traffic and list buiding to make money eventually from your blog/website? The advice about changing your affiliate link is also one we think is sound advice?

    Regards,

    Stephen & Jennifer.
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    • Profile picture of the author JohnMcCabe
      Even though the thread started several months ago, the latest posts add a lot of value. Based on my own observations, there are two very doable approaches outlined above. Picking one and concentrating on it is the best way to succeed, unless you happen to BE one of the big boys in this marketplace. In which case, these are two approaches I would recommend to affiliates if I were in charge of their affiliate programs.

      1) Focus on a destination, and provide multiple opportunities for people to buy through you. Not just the basic flight/room/car you get with the big agencies, but also things like concert tickets, theme park packages, maybe a referral deal with a condo rental business. See what your chosen destination has to offer.

      2) Focus on a group. For example, one of my favorites in many niche markets is higher-income DINKs (DINK = Double Income, No Kids). So much marketing muscle is focused on families with kids, especially young kids, that DINKs (childless by choice, empty nesters, even gay couples) can feel neglected and ignored. Celebrate them and make offers tailored to their desires, and you may find the waters both warm and uncrowded.

      Either way, I would build two lists. The first is a content list, which for me would take the form of a newsletter with articles and links to online resources, blog posts, reviews, videos, etc. I'd also put in links to related books, CDs, location movies, and so on. Each newsletter would also have links to my chosen affiliate programs for making travel arrangements. The second list would be a straight up offer hotline. As soon as I got notice or found a travel deal related to my market group, I'd send a broadcast alert with more details.

      Post some of the articles, with embedded affiliate links as appropriate, on a blog or website, with a bio crediting your newsletter and offering a subscription form. As an alternative, one could also simply post the back issues of the newsletter, and encourage subscriptions by marking certain content "subscriber only" and substituting a short teaser for the full content.

      Unlike some of the health niches, where once a condition is treated the desperate buyer is no longer either desperate or a buyer, travel is one of those markets with the potential to sell people on your list over and over again once they trust you.
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  • Profile picture of the author brenda221
    I'd run a few scenarios according to what people look for on holiday. Information is key here, since everyone can inflate a site, blasting it full of pictures and slides, but there aren't many travel sites that are truly reliable. People who've actually been to the locations in question will recognize if you provide detailed information and tips on stuff like hotel availability, transportation costs, uncommon venues to visit, places to buy quality equipment for hiking or diving etc. So focusing on the accuracy of the information you provide will probably get you a lot of attention and help the promotion process.
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  • Profile picture of the author adelewilliams
    Banned
    Create a blog or a website page where you can post your offers,sales and clients can write about their experiences. Find someting different and attractive in the same time. Advertising is the key.
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