Is YOUR follow-up sequence driving people away?
Have you ever checked your follow-up message statistics to see which of them causes the most unsubscribes?
You might be surprised at the findings!
I just did a check on a sequence we run and here are the statistics for the 6 messages in the sequence.
Message #1 generates 15.5% of the unsubscribes
Message #2 generates 76.8% of the unsubscribes
Message #3 generates none of the unsubscribes
Message #4 generates 0.6% of the unsubscribes
Message #5 generates 0.6% of the unsubscribes
Message #6 generates 6.6% of the unsubscribes
It's very interesting to see that message #2 generates so many more unsubscribes than the other messages. That message needs some SERIOUS work.
So look at your own statistics for your follow-up messages because it could actually be your content that is driving people away.
Now there's a scary thought.
Cheers,
Neil
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.
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Easy email marketing automation without moving your lists.
for the freedoms weak people give away for safety
Easy email marketing automation without moving your lists.
Easy email marketing automation without moving your lists.