Who should i target
If i am running an online business directory who should i target in marketing in the early stages? The business and the audience in which the business's want to target are both totally different. In order for a business to pay, they will need to justify it. e.g. Monthly views/audience. Within that audience are 3 different segments.
Should i totally focus my marketing efforts to the audience segments with small efforts towards the business's to let them know we exist etc?
or should i just target the business's to get the sales if i have a superior service?
My thinking is i should just target the audience as much as possible, get them in writing reviews etc, then at some point i can justify a sale with a superior service.
Martin Platt
martin-platt.com
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