Ning's Infinite Ambition -- Viral Networks -- Viral Expansion Loop -- Social Networking Start-Ups | Fast Company
I thought many of you would benefit from reading this, I know I did!
I believe the marketing community is not using PPC ads as it should be, most of the people has turned to Social Media and are now ignoring the benefits and potentials of a well designed PPC ad. Thats why Im making this posts, to analize the anatomy of a perfect PPC ads, and the great results it can produce:
It's hard when you're starting out as when client's seem interested they ask for examples but I don't really have much I can share at this point. While I have a range of online marketing skills, I really want to start offering eMarketing services and possibly social media management services plus some general marketing/promotions ... my offering I am not yet 100% certain of right now.
I know there are a lot of marketers out there that are not using PPC campaigns on their business yet, and I understand why, social media ads is the trend in online advertising right now, everyone go straight to fb and twitter ads, and many even say PPC is not as great as it used to be. Well, I disagree with that statement, I believe PPC is still a very powerful way to promote your website and generate leads, Social Media might be the star right now, but if you want to design a 5 star campaign, you also need to think about PPC, and here are some reasons that support that:
I am starting out and while I have some savings, right now some weeks I am not sure if I am making enough money to cover anything and then other weeks I live like a king. I want to sort out a way that I have a better pipeline of work so everything is a little more consistent.
Hi!, Im coming here to ask for some advices for some project im currently running. Im creating the website for a firm of lawyers, dedicated to traffic accidents (this is, they work for people that had a traffic accident and need help for getting paid by the insurance and stuff like that), I need to create a successful ad campaign for generating leads for them.