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Vendors: How to create a customer's list, exactly?

by Joe Ox
30 replies
Hi all,

I currently have one list and am using aweber for it.

On my website, at the moment, I sell only my own product using ejunkie together with paypal.

I have an autoresponder series set up and some of the people in my list have already bought my product a while ago.

1) How do I exactly create a customer's list? Do I need to take the emails used for payment and manually add them to a new list I create in aweber called "customer's list"?

2) But let's say john smith is on my list with the email johnsmith [at] xxxxx.com but he buys my product using the email js1290 [at] xxxxx.com

In that case if I manually add js1290 to my new list, John would then get two newsletters, the one at johnsmith promoting the old product he has already bought and the one at js1290 promoting a new product I'll choose to sell.

How do I ideally automate all this process in the most accurate way using the tools I'm currently using (aweber, ejunkie, paypal)?

Or if the tool I'm using are not good for automation, which tools should I use?

Thanks!
#create #customer #list #vendors
  • Profile picture of the author drewfioravanti
    You can create a new list in Aweber, your buyer's list.

    Once someone buys your product, you direct them to a new optin form (your buyer's list optin form), and they have to enter their information to register their product.

    Then you can either send the download link in the confirmation message, the first follow up message or send a link to your download page.

    They have to optin to your buyer's list to get their product.

    Then, in Aweber, you can create a rule that if someone opts in to your buyer's list, they are automatically unsubscribed from your other list.

    That's one way to do it.
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    • Profile picture of the author Joe Ox
      Originally Posted by drewfioravanti View Post

      You can create a new list in Aweber, your buyer's list.

      Once someone buys your product, you direct them to a new optin form (your buyer's list optin form), and they have to enter their information to register their product.
      Thanks Drew but I'm missing some bits...

      Currently I'm using ejunkie, and when someone buys they get redirected to the default ejunkie download page which is tailored for them so they get their name stamped on the pdf.

      1) If I redirect them on another page of my website with a new opt-in, how do I send them the download link with the pdf stamping feature?

      2) Wouldn't ejunkie send them an email anyways as soon as they buy?

      3) What excuse do I need to use to get them to sign up to receive their product they've already paid for? Should I tell them before they pay they need to register for something?
      I mean, if someone would do it to me I would ask for a refund straight away.

      Thanks for your help!
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  • Profile picture of the author drewfioravanti
    I'm not familiar with how ejunkie works. This is the process I use to build my buyer's list. Though I just do it with my site and Paypal.

    If someone doesn't want to confirm their purchase, and wants a refund, good. I'm glad to get rid of them. I don't need an excuse. That's how my business works and if you don't like it, you are free to not do business with me. And me, you.

    My site goes Buy Button > Paypal > Optin > Download
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    • Profile picture of the author mrgoe
      Originally Posted by drewfioravanti View Post

      I'm not familiar with how ejunkie works. This is the process I use to build my buyer's list. Though I just do it with my site and Paypal.

      If someone doesn't want to confirm their purchase, and wants a refund, good. I'm glad to get rid of them. I don't need an excuse. That's how my business works and if you don't like it, you are free to not do business with me. And me, you.

      My site goes Buy Button > Paypal > Optin > Download
      basically this is how the process works. Easiest for the ventor and the buyer also.
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      • Profile picture of the author Joe Ox
        Originally Posted by mrgoe View Post

        basically this is how the process works. Easiest for the ventor and the buyer also.
        Is anyone out there that does this with ejunkie?
        Ejunkie prints the name of the buyer on the pdf.
        So basically each buyer gets a different pdf which is downloaded from a different URL and the download links expires after a bit.

        Also, if you store the second opt-in on your site, couldn't someone with some knowledge of computers get to your buyer opt-in page, skip the payment and get your download link?
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    • Profile picture of the author arichardson
      Hi Joe Ox,

      As per Drew's response above this is a perfect way of setting up a buyers list. I just had a look at what "Ejunkie" does and my understanding is that you would be using it to deliver your digital goods.

      What I would do is before you provide the link to collect the goods after payment put the optin page here.

      So for example Buy Button > Optin > Confirm purchase button or something similar > Ejunkie (payment however you choose).

      -Aaron

      Originally Posted by drewfioravanti View Post

      My site goes Buy Button > Paypal > Optin > Download
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    • Profile picture of the author Richard Tunnah
      Originally Posted by drewfioravanti View Post

      I'm not familiar with how ejunkie works. This is the process I use to build my buyer's list. Though I just do it with my site and Paypal.

      If someone doesn't want to confirm their purchase, and wants a refund, good. I'm glad to get rid of them. I don't need an excuse. That's how my business works and if you don't like it, you are free to not do business with me. And me, you.

      My site goes Buy Button > Paypal > Optin > Download
      And that process is against Paypal's terms and could get your paypal account banned.
      There are a number of ways to achieve what you want but they're not foolproof. You can track a buy link through your email list. If clicked they'll get moved. You can add something free to the new product where they have to click to get it or optin again.
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      • Profile picture of the author drewfioravanti
        Originally Posted by Richard Tunnah View Post

        And that process is against Paypal's terms and could get your paypal account banned.
        There are a number of ways to achieve what you want but they're not foolproof. You can track a buy link through your email list. If clicked they'll get moved. You can add something free to the new product where they have to click to get it or optin again.
        I'll have to review that to be sure.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Richard Tunnah View Post

        And that process is against Paypal's terms and could get your paypal account banned.
        This. Exactly.

        You have to have only one complaint to PayPal from one customer to lose your PayPal account for doing that.

        They're not willing to do business with people who collect the payment first and then tell their customers that product delivery is also conditional on an opt-in, i.e. making that a condition of sale but not disclosed until after payment. (I wouldn't want to, either. I wouldn't actually complain to PayPal but I'd be very "unimpressed" indeed. )

        If you tell people before they pay that they're going to have to opt in, in order to get product-delivery, that's a different matter, of course: you're not then changing the terms of sale after payment, and PayPal will tolerate that.

        But it's surely much better to do this in an automated way, so that your customers don't have to opt in? It's perfectly legitimate for you to add them to a list automatically, when they've bought something from you. And there's all sorts of software available that does that. (I'm not a vendor, but I've seen it discussed and recommended in enough other threads here!).

        The point about an "opt"-in is that it's something someone "opts" (that means "chooses") to do. Not something they have to do, unexpectedly, after paying for something, without having been told up-front that it was a condition of the whole deal.
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        • Profile picture of the author Joe Ox
          Originally Posted by Alexa Smith View Post

          The point about an "opt"-in is that it's something someone "opts" (that means "chooses") to do. Not something they have to do, unexpectedly, after paying for something, without having been told up-front that it was a condition of the whole deal.
          So I'm not crazy then.

          Let's hope someone replies with these softwares to automate the process without anyone having to re-opt in like you say.
          That would be great.

          Thanks
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  • Profile picture of the author drewfioravanti
    I cannot find anything on the PayPal site that states you cannot require customers to register their product before delivery.

    Do you have a link to that policy?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by drewfioravanti View Post

      I cannot find anything on the PayPal site that states you cannot require customers to register their product before delivery.

      Do you have a link to that policy?
      No, I don't know of one, Drew. I certainly wouldn't expect it to say that, anyway - you seem to have "re-phrased"/"re-interpreted" it a little, there?!

      I do remember others being asked for a link to this policy and not being able to produce one before, too. They call it "policies and procedures" or something, rather than "terms of service". I strongly suspect (but am not certain about this) that it's just one of "those many things that PayPal close accounts for without actually having specified it on their site". They are rather infamous for doing things like that, you know?

      I do know people who've had this happen to them, though.

      And there've certainly been plenty of posts/threads here discussing it, over the years.

      It's not as if varying the terms of a contract of sale after receiving the payment is exactly going to be recommended anywhere, to be fair, is it? It's pretty clearly a practice that leaves "ethics" somewhat to be desired, to put it mildly, no?
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  • Profile picture of the author BrianMcLeod
    https://help.aweber.com/entries/2169...l-With-AWeber-
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    Brian McLeod
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  • Profile picture of the author drewfioravanti
    If it's against the rules, I'll change my workflow to comply. But I can't find it anywhere on their site.
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    • Profile picture of the author blillard
      Originally Posted by drewfioravanti View Post

      If it's against the rules, I'll change my workflow to comply. But I can't find it anywhere on their site.
      You could easily ingrate Paypal and aweber to add buyers on purchase by setting up your IPN's. Aweber has that feature.

      Edit: Guess you all beat me to the punch.
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  • Profile picture of the author drewfioravanti
    Thanks, Brian! Now I've got it all set up. And it is easier than the way I set it up to begin with.
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  • Profile picture of the author Stuart Walker
    Instead of all this asking them to opt in for new lists use a tool that adds them automatically to a buyers list (such as JVZoo or W+ for example) and have an 'automation' rule set up in Aweber to remove them from your freebie list whenever they are added to the customer list. Really easy.
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    • Profile picture of the author Joe Ox
      Originally Posted by RockingLastsForever View Post

      Instead of all this asking them to opt in for new lists use a tool that adds them automatically to a buyers list (such as JVZoo or W+ for example) and have an 'automation' rule set up in Aweber to remove them from your freebie list whenever they are added to the customer list. Really easy.
      Thanks, but what is W+? I googled it but found nothing.
      About JVZoo, are you saying I need to leave ejunkie? Is this JVZoo service free? Or do I need to pay for it?

      Is there anything that works with ejunkie?
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  • Profile picture of the author Stuart Walker
    WarriorPlus

    I don't use ejunkie so I've no idea.

    JVZoo is free to list your products yes.
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    • Profile picture of the author Joe Ox
      Originally Posted by RockingLastsForever View Post

      WarriorPlus

      I don't use ejunkie so I've no idea.

      JVZoo is free to list your products yes.
      I still hope to find a solution with ejunkie. Anyone out there?
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  • Profile picture of the author drewfioravanti
    Whilst we're on this topic...does anyone know how to get PayPal to generate a unique download link? Or to create one of those "Access Your Product" or whatever buttons?
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  • Profile picture of the author drewfioravanti
    https://help.aweber.com/entries/2175...ie-with-AWeber-
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  • Profile picture of the author drewfioravanti
    That's what I thought when Brain posted the other link. So easy. So obvious. Yet I never thought to look for it.
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    • Profile picture of the author Joe Ox
      Originally Posted by drewfioravanti View Post

      That's what I thought when Brain posted the other link. So easy. So obvious. Yet I never thought to look for it.
      And now it looks like that when people buy and get automatically added to the new list using the automation rule they get a confirmation message to re opt-in that is impossible to turn off

      I'm on chat with aweber and this is exactly what they're telling me.

      Someone buys, they get unsubscribed from one list and before moving to the next one they need to confirm through a confirmation message, no way around it (unless you create an API application - which I've no idea what it is).
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  • Profile picture of the author Stuart Walker
    The automation rule in your case will just be used to unsubscribe someone from your prospect list when added to your new list. The software they are purchasing through (ejunkie, JVZoo, W+ etc) will see that they are added to your new list then Aweber will remove from the previous list.
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    • Profile picture of the author Joe Ox
      Originally Posted by RockingLastsForever View Post

      The automation rule in your case will just be used to unsubscribe someone from your prospect list when added to your new list. The software they are purchasing through (ejunkie, JVZoo, W+ etc) will see that they are added to your new list then Aweber will remove from the previous list.
      Only problem being they'll receive a confirmation message to join the new "buyer" list.
      I've been chatting with 2 different people on aweber today and both told me that aweber will always ask for a confirmation if people is being added to a list through a third party service (ejunkie or whatever payment processor).

      The (impossible to deactivate) confirmation message is the problem
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  • Profile picture of the author Stuart Walker
    Hmmm I didn't think that was the case when using single opt in. I was always under the impression my subs were just auto added to the new list.
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    • Profile picture of the author Joe Ox
      Originally Posted by RockingLastsForever View Post

      Hmmm I didn't think that was the case when using single opt in. I was always under the impression my subs were just auto added to the new list.
      I know I also have single opt-in and the people at aweber told me they'll get a confirmation message. Thing is what do you write in the confirmation message (that comply with paypal terms as well - I mean, the "confirm your email to receive the product" is not possible).

      Or what are the other options?
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