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I've got Google Analytics set up. What now?

by jonb
7 replies
OK, I've got GA set up and it's now reporting all sorts of things.

That's great -- but I'm at a bit of a loss about what to do with all this data.

My questions for you kind folks:

* What are the *key* numbers I should be watching?
* What are the numbers I shouldn't pay much attention to?
* Do you have a "system" for checking your numbers (i.e. do you check once a day for 5 minutes, look at one metric or another and then log off, or do you look over lots of numbers once a week?)

Any other tips or tricks for making this work for me, not be the cause of number overload? Any good books or reports on the subject you'd recommend?

Thanks!
#analytics #google #set
  • Profile picture of the author alliance
    The three keys I check daily are: traffic, sources of traffic and conversions.
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  • Profile picture of the author icemonkey9
    Hey Jon,

    Yeah, definitely pay attention to:
    - Visitors
    - Unique visitors
    - Pageviews (this will tell you how many pages are getting read. Ideally it's more than 1.
    - Bounce rate (number of visitors that show up, view that one landing spot, and leave).
    - Content (what's getting the hits / your most popular posts)
    - Sources (see where people are coming from, find out what keywords are bringing people in)
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    • Profile picture of the author NatesMarketing
      I second what is stated above.

      Also check what people are viewing. Which posts get the most visits, how long, etc.

      Maybe add another a more prominent opt-in box on those pages. Or ask for shares. Or include affiliate links. Etc.
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    • Profile picture of the author AndyCole1971
      Originally Posted by icemonkey9 View Post

      Hey Jon,

      Yeah, definitely pay attention to:
      - Visitors
      - Unique visitors
      - Pageviews (this will tell you how many pages are getting read. Ideally it's more than 1.
      - Bounce rate (number of visitors that show up, view that one landing spot, and leave).
      - Content (what's getting the hits / your most popular posts)
      - Sources (see where people are coming from, find out what keywords are bringing people in)
      If you're anything like me you'll become addicted to GA. You'll be logging in everday to see what's working and what isn't. Basically, I do everything the guy above does.

      Get stuck in mate, it's loads of fun....if you're a bit of a geek, ha!
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      est. April 2010

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      • Profile picture of the author jonb
        Originally Posted by AndyCole1971 View Post

        If you're anything like me you'll become addicted to GA. You'll be logging in everday to see what's working and what isn't. Basically, I do everything the guy above does.

        Get stuck in mate, it's loads of fun....if you're a bit of a geek, ha!
        I wish I was a geek -- at least when it comes to stuff like this

        I'm super right-brained -- numbers make my head hurt. But I know I gotta do a better job of knowing where my traffic is coming from and what it's doing, so I'm in.
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        • Profile picture of the author AndyCole1971
          Originally Posted by jonb View Post

          I wish I was a geek -- at least when it comes to stuff like this

          I'm super right-brained -- numbers make my head hurt. But I know I gotta do a better job of knowing where my traffic is coming from and what it's doing, so I'm in.
          I hear you. I've never been brilliant with numbers but what I found is that when these numbers are potentially a benefit to me, I became pretty clued up. Good luck....
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          INTERNET BUSINESS ENTREPRENEUR | GARETH MORGAN

          est. April 2010

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  • Profile picture of the author jonb
    Great advice, guys. Thanks!
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