PRODUCT LAUNCHES? What % of people can buy in a 'decent' Product Launch?

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1) What % of people from your emai list buy in a decent Product Launch? - that is if the product launch is done well, with a good amount of effort, what % of people from your subscribers can possibly purchase your product?

5% ? 10% ? 30% ?

I know this depends on the person doing the launch, his marketing methods, his price, the niche, list size, the economic condition, etc.

2) or have you done one, and can share your results/% and also stating how much effort you actually put in the launch (minimum-lazy/ medium/ above average/ loads). So state how much effort you put + the % of people in your list who purchased.

3) What % maximum of people can purchase your product if you do a product launch very well/efficiently putting in loads of effort?- what kinda % can you get approximatley? (lets call this the higher range)

4) The opposite- If you do a lazy launch where you put minimum effort, what % of people can purchase your product if you do a product launch with minimum effort- but still well- what kinda % can you get approximately? (lets call this the lower range)
#buy #decent #launch #launches #page not found #people #product
  • Profile picture of the author CurtisN
    You missed a few factors that the conversion rate depends on like the quality of the actual product and the salescopy.

    With all those variables, including the ones you mentioned, how can you still ask about maximums and minimums? That's impossible to answer. But if you want an arbitrary number, I suppose doing a lazy launch with minimum effort will get you a minimum of 0 sales and the maximum number of people if you do it properly will be 100%.

    I don't mean to sound rude, it's just that what you posted is contradictory and even irrelevant. When you're launching a product, you're not supposed to want to make money strategically by calculating how little work you can do and still make money. Why not just do it properly and forget about how much effort or time it takes?
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    • Profile picture of the author entry
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  • Profile picture of the author entry
    Originally Posted by CurtisN View Post

    You missed a few factors that the conversion rate depends on like the quality of the actual product and the salescopy.

    With all those variables, including the ones you mentioned, how can you still ask about maximums and minimums? That's impossible to answer. But if you want an arbitrary number, I suppose doing a lazy launch with minimum effort will get you a minimum of 0 sales and the maximum number of people if you do it properly will be 100%.

    I don't mean to sound rude, it's just that what you posted is contradictory and even irrelevant. When you're launching a product, you're not supposed to want to make money strategically by calculating how little work you can do and still make money. Why not just do it properly and forget about how much effort or time it takes?
    yea i forgot to include them factors, but i aint calculating how much money can be generated by doing little work, i just want to see what % people here are getting, when its done properly.

    The reason I was asking what % can you acheive doing it lazy was because you also get people who do it lazy/half assed, so i was asking -are they still getting good conversions?

    Of course i wouldnt do it lazy, as it is better to work at somthing harder/ with more effort to generate better profits, than do it lazy and get less.

    monkfunk, 30%.... thats great. I also asked this cos some people before said 5% with good product launches, so i was just asking 5% is a common % of buyers for the PL...
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    • Profile picture of the author Kyle Tully
      There's no such thing as a "common" or "average" conversion rate.

      I've done a 2 email "launch" and converted at over 50%...

      ... I've seen many launches convert at 2-20%...

      ... and I've also been involved in a 2 week launch that flopped and sold like 3 copies to a list of 2000.

      But what does that mean to you? Nothing, because of all the factors you've mentioned, and more.

      This question is no different to the "what's an average conversion for a salesletter" question -- there is NO average... at least not one that is meaningful or useful in any way.

      It's nice to play "the numbers game" and dream about how much money we're going to make, but at the end of the day it's meaningless.

      Go through the process, have a hot product with a great offer and a starving crowd, put the work in, and you'll make a boat load of money regardless of your conversions.
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      • Profile picture of the author Kyle Tully
        In fact, on one of the Q&A calls for PLF2 Jeff Walker said much the same thing
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      • Profile picture of the author entry
        Originally Posted by Kyle Tully View Post

        There's no such thing as a "common" or "average" conversion rate.

        I've done a 2 email "launch" and converted at over 50%...

        ... I've seen many launches convert at 2-20%...

        ... and I've also been involved in a 2 week launch that flopped and sold like 3 copies to a list of 2000.

        But what does that mean to you? Nothing, because of all the factors you've mentioned, and more.

        This question is no different to the "what's an average conversion for a salesletter" question -- there is NO average... at least not one that is meaningful or useful in any way.

        It's nice to play "the numbers game" and dream about how much money we're going to make, but at the end of the day it's meaningless.

        Go through the process, have a hot product with a great offer and a starving crowd, put the work in, and you'll make a boat load of money regardless of your conversions.
        Yes its nice... lets see more some peoples results

        and Kyle, that 3 copies to a list of 2000, what happened there if you don't mind me asking?- any number of factors? which you can share, so others don't do the same to get similar conersions-
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        • Profile picture of the author Kyle Tully
          The answer is in my post

          Go through the process, have a hot product with a great offer and a starving crowd, put the work in, and you'll make a boat load of money regardless of your conversions.
          At least 2 of those were off during the failed launch.

          Funny thing is, we surveyed the list and gave them what they wanted... but sometimes they just don't know what they want. What they say and what they buy are totally different.
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          • Profile picture of the author entry
            Originally Posted by Kyle Tully View Post

            The answer is in my post



            At least 2 of those were off during the failed launch.

            Funny thing is, we surveyed the list and gave them what they wanted... but sometimes they just don't know what they want. What they say and what they buy are totally different.

            Thanks for building peoples confidence for doing a launch, joke !
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  • Profile picture of the author Marian Berghes
    theres always a catch to surveys too...sometimes whats blatant on the outside doesn't mean that thats what you should send them.

    I did a survey on a list of one of my customers with basically exactly the same thing...asking them what more would they want etc.... So I naturally started to work on that with the client but then after reading the survey a couple of times, it hit me...they WANT that respective product because they think it will help them with x problem, but in reality to solve that problem they NEEDED something abit different...so I took a gamble (cus i wans't entirely sure that was true) and made that.

    The launch converted at ~13% from a list of ~6000 people.

    Note: I have to mention this. I got the idea of theyr actual NEED from Kern's MC2, theres a video in there that will help you alot with knowing what your prospects really need.
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      • Profile picture of the author entry
        Originally Posted by Marian Berghes View Post

        theres always a catch to surveys too...sometimes whats blatant on the outside doesn't mean that thats what you should send them.

        I did a survey on a list of one of my customers with basically exactly the same thing...asking them what more would they want etc.... So I naturally started to work on that with the client but then after reading the survey a couple of times, it hit me...they WANT that respective product because they think it will help them with x problem, but in reality to solve that problem they NEEDED something abit different...so I took a gamble (cus i wans't entirely sure that was true) and made that.

        The launch converted at ~13% from a list of ~6000 people.

        Note: I have to mention this. I got the idea of theyr actual NEED from Kern's MC2, theres a video in there that will help you alot with knowing what your prospects really need.
        So, what the Need, and what they Want are completly different things. When doing the survey, should you ask what do you want? or what do you need? (most people would assume need + Want are the same thing)
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        • Profile picture of the author jayleishman
          It's all in the relationship you have with your list. We have done launches where we saw 30% buy... then others where it flopped.

          You mention economic conditions as a factor.... nah. People still spend money they don't have on their cc.

          Jeff Walker has an insanely good product on product launches. Get that and you will be golden if you haven't.

          entry, I wouldn't get hung up on numbers about "what if's." Asking what kinds of %'s can buy or opt in is purely a fantasy. All I can say is IF DONE RIGHT, THE NUMBERS CAN ADD UP GOOD! I would suggest you try a small launch that is manageable and you can scale. Then you can go bigger with more social proof. Instead of asking, just go for it assuming you know or are following a launch strategy.

          Every market is different and cant be compared.
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          • Profile picture of the author entry
            Originally Posted by jayleishman View Post

            It's all in the relationship you have with your list. We have done launches where we saw 30% buy... then others where it flopped.

            You mention economic conditions as a factor.... nah. People still spend money they don't have on their cc.

            Jeff Walker has an insanely good product on product launches. Get that and you will be golden if you haven't.

            entry, I wouldn't get hung up on numbers about "what if's." Asking what kinds of %'s can buy or opt in is purely a fantasy. All I can say is IF DONE RIGHT, THE NUMBERS CAN ADD UP GOOD! I would suggest you try a small launch that is manageable and you can scale. Then you can go bigger with more social proof. Instead of asking, just go for it assuming you know or are following a launch strategy.

            Every market is different and cant be compared.
            30%, that is good. What was the list size?

            you say do a small launch and try that. how small do you mean? - how big would the list size be in this small launch?
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