Help Please On Getting Sales People Off-Line

Hi Warriors:

Hope the weekend went well.

I need advice on promoting my latest product off-line because it is a bit different than the previous marketing I have had to do. When I use the word differs I mean in the past even not being a sales person by trade I was able to market rather well through forums, groups, social marketing, author sites, etc.

The previous products were physical books. The latest is a speaking and writing course that has a myriad of uses. One big segment that can benefit would be high schools/colleges because it offers all facets of training from a large E-Book, audio modules, email, and phone coaching.

Not being a person that has any expertise with cold calling, how do I go about finding salespeople and or companies that can call, email, and write the proper decision makers in high schools, colleges, broadcasting schools, and certain business throughout the USA/Canada?

Are there specific sites to find/list my needs and are there any individuals or companies that you can recommend first hand?

Any help is appreciated because there is a lucrative road that I can take with this and I owe it to myself to try to market in the real world as well as the internet universe.

Thank you for your time as always and have a great week.