Launching Your WSO Soon? Have You Done This?

19 replies
Hi Warriors,

If you are launching your WSO, this post is going to benefit you.

If you have the experience of selling WSOs, do feel free to share with us how do you position it.

I have learnt quite a number of different ways to sell your WSO from a number of respected and experienced Warriors.

1. Freebie (with affiliate links) at WSO and an upsell/ OTO of $14 to $27

2. A $7 to $17 price point WSO and an upsell/ OTO of $47 to $87

3. Freebie at WSO (just for list collection and email marketing and as subscribers, they are given a discount for the upcoming WSOs)

4. A $27 to $47 WSO with a downsell

5. A WSO which needs recurring payment of $7 to $29 per month (such as mentoring, coaching or membership) plus an upsell of $297 to $497 personal coaching with private email and phone number or even face to face coaching)

6. A $7 to $17 WSO with upsell of membership sites with recurring fees.

(The price range is just an illustration. Different products or services have different price range and so you need to test and tweak for optimised sales volume.)

In summary, before you launch a WSO, do read up about upsell, cross-sell, downsell, One-Time-Offer, services or products with recurring fees.

Interestingly, Jeremy Kelsall shared with me on how some experienced Warriors do offer pre-post or thread on their upcoming WSO.

It is not a hardsell but more of infact softselling and just releasing of information good enough to keep people in suspense. I think these are really impressive, in my opinion!

If you have your special way of marketing your WSO, we would love to hear from you.

Cheers,
John
#launching #wso
  • Profile picture of the author jhongren
    Wondering does anyone can share some tips so our fellow Warriors can all benefit =)
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    • Profile picture of the author dave.
      Well, all I can say to this: read the WSO secrets eBook and you get all the information you need about this topic.

      Warrior Special Offer - WSO Secrets by Justin Michie
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    • Profile picture of the author giveusallfreedom
      One of my favorites was the dimesale. It also happens to be the WSO that I'll be launching tomorrow for my $167 course.

      Basically you pick a starting price and you increase it by $.10 or whatever amount you want every time some on either buys your product or after a certain amount of time. Mine tomorrow will be the first that I've done, but the ones that I've seen and heard about have resulted in a ton of sales.
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      • Profile picture of the author Frank Bruno
        Timing has a lot to do with the initial success of your WSO.

        For example you'll find that various times of days will produce better results than other times of days and days of weeks.

        Obviously the time of day will be different for everybody as people have different time zones.

        Frank Bruno
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        • Profile picture of the author BIG Mike
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          • Profile picture of the author jhongren
            Hi, thanks for the reply. Looks like everyone has their own way of coming up with their WSOs and marketing them.

            What about the rest of you? How do you come up with your WSO and market them?

            Cheers,
            John
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            • Profile picture of the author Ron Douglas
              Great thread John! I'm actually working on my very first WSO which will be a case study of how I recently made $15,420 in one weekend from a list of about 2,800.

              I'm almost embarrased to say I've been here since 2004 and haven't done a WSO. I'll be watching this thread and hopefully we'll get some more excellent tips.
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              • Profile picture of the author jhongren
                Originally Posted by Ron Douglas View Post

                Great thread John! I'm actually working on my very first WSO which will be a case study of how I recently made $15,420 in one weekend from a list of about 2,800.

                I'm almost embarrased to say I've been here since 2004 and haven't done a WSO. I'll be watching this thread and hopefully we'll get some more excellent tips.
                Hey, Ron...

                Thanks for your insights.

                I am looking forward to your new product.

                The reason why I started this thread is to benefit everyone, those who are working on their WSOs.

                I am fortunate to have many Warriors to share with me on how to market my WSOs. So hope what I learnt can be returned to the Warrior Forum members.

                John
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                • Profile picture of the author Kevin Marshall
                  Sorry Newbie here... Does WSO stand for Web Site Optimization?
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                  • Profile picture of the author jhongren
                    Originally Posted by kevinmarshall80 View Post

                    Sorry Newbie here... Does WSO stand for Web Site Optimization?
                    Hi Kevin,

                    WSO stands for Warrio Special Offers.
                    => Warrior Special Offers Forum

                    It means a section where products are sold at a much lower price so that we can have a better deal.

                    Cheers,
                    John
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                  • Profile picture of the author KimW
                    Originally Posted by kevinmarshall80 View Post

                    Sorry Newbie here... Does WSO stand for Web Site Optimization?
                    I see this has been answered for you already, but I'm in Richmond too,and always looking for close warriors.
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                    • Profile picture of the author Jason Zalesky
                      Ok I have a question since I havent done a WSO yet and would like to give it a go. I have a pretty big PLR article package with some extra goodies to go with it. How would you sell this and what would be a going offer for it. Lets say it has over 100k of articles and a nice handfull of different programs etc.

                      Should I add more and would this just be a straight sale or should I make it go up with every 15 buyers. I would be really interested in hearing what people have to say since I have no experience with doing sales pages and selling things online yet. I have been just doing the affiliate thing and ebay.

                      Thanks in advance,
                      Jason
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                    • Profile picture of the author Amy Bass
                      Great advice here John, thanks for sharing!
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                      • Profile picture of the author jhongren
                        Originally Posted by Amy Bass View Post

                        Great advice here John, thanks for sharing!
                        Ok I have a question since I havent done a WSO yet and would like to give it a go. I have a pretty big PLR article package with some extra goodies to go with it. How would you sell this and what would be a going offer for it. Lets say it has over 100k of articles and a nice handfull of different programs etc.

                        Should I add more and would this just be a straight sale or should I make it go up with every 15 buyers. I would be really interested in hearing what people have to say since I have no experience with doing sales pages and selling things online yet. I have been just doing the affiliate thing and ebay.

                        Thanks in advance,
                        Jason
                        Hi Amy, Thanks. You done some very successful WSOs. What are some insights you can share with Jason and others who want to launch their WSO?

                        Cheers,
                        John
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      • Profile picture of the author dave.
        Originally Posted by giveusallfreedom View Post

        One of my favorites was the dimesale. It also happens to be the WSO that I'll be launching tomorrow for my $167 course.

        Basically you pick a starting price and you increase it by $.10 or whatever amount you want every time some on either buys your product or after a certain amount of time. Mine tomorrow will be the first that I've done, but the ones that I've seen and heard about have resulted in a ton of sales.
        Do you increase the price manually, or is there any script/software that can do it for you?
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