My general plan - any advice welcome

15 replies
I'm making this post partly because I feel by writing all of this out, it will help me get clear on what I know and what I'm still confused about.
It would also be great to get any feedback on this plan of action.
Hopefully, my very basic layout of what I've learned thus far will be useful to others just getting started as well.

I've been slowly learning about IM for the last couple of months. I've learned how to use WordPress, set up a squeeze page and connect it with an auto responder.

One of the major ideas that I've internalized is the value of building a list of people who are interested in a niche and then marketing to that list. This can be done by setting up a squeeze page with something like OptimizePress, offering a free gift like an e-book and then driving traffic to the squeeze page through one of many methods (forum marketing, writing articles, etc).
One can then send out regular messages to their list with an auto responder and throw in some affiliate links to related products in some of the messages in order to earn commissions.

This is my basic understanding of one possible method. I posted a thread recently asking for some advice about my e-book that I just finished writing and got a lot of good feedback. I had created a squeeze page and was about to start trying to drive traffic to it. I've realized however that the niche I chose is one that I'm interested in somewhat but that I am not an expert in and would rather choose a related but different niche.

So I want to start again and make a few changes. Perhaps I'll use that previous e-book and squeeze page at a later date.

As an example, let's say my new niche is learning how to play and improve at tennis.

1. I'll start learning as much as possible about the subject by reading blogs, articles, books, etc, about the topic as well as engaging in improving my own tennis playing.

2. I'll set up my own blog and create and/or outsource well written, valuable content regularly on the blog.

3. I'll create an opt-in form on the blog itself OR I'll create a separate squeeze page that is connected in some way to the blog in order to start building a list. I'll create a free report/e-book of some kind as incentive. (I'd love some advice on what people think is better in this case and if a separate squeeze page is better, how it should be connected to the blog).

4. I'll write a bunch of newsletter articles in advance so that when I start getting subscribers, there will be content ready to go to send out through my auto responder.

5. I'll try to create an audience for the blog by driving traffic to it.
-I can participate in forums about the topic, being helpful and answering questions and have a link in my signature.
-I can take some of the articles I've written/outsourced on my blog and submit them to article directories.
-I can use some other methods that perhaps someone could fill me in on

6. I'll add affilate links on my site and in my newsletters for tennis related products, hopefully earning commissions.

7. I'll continue to create valuable content and build my readership, all the while continuing to learn about my topic and about Internet Marketing.

8 ... some further things I can do once this up and rolling that I don't know about yet.

9. Perhaps create my own product at some point.

How does this sound? Any advice/input about any of the steps or the idea as a whole?
Assuming I have 5 or more hours that I can dedicate every day to this, how soon might I be able to generate even a little bit of income?
Any tips on what actions are the most important to take right now?

Thanks so much!

Based on this very short example of my writing, do you think that I should create my own content, outsource or both?
#advice #general #plan
  • Profile picture of the author dvduval
    What is most important as you consider all this work you are doing is what people do once they read the content. If you are just putting up a bunch of stuff and nobody is really reading it, you may be wasting your time. Make sure you know what quality looks like. Then go about creating it.
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  • Profile picture of the author JustinTanas
    Good advice, thank you.
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  • Profile picture of the author jimbobo2779
    Id use different articles to promote the website on article directories than what you have on your website, this will prevent the more authoritative websites getting the credit for having the original hosted. Having it lightly spun for the article directories could be ok as well but don't post them out as original.

    Don't forget the basics of off-site SEO as well an do some backlinking to your content pages to ensure that they get noticed quickly and start to rank well. You may find that the most benefit comes from being active in the community but a few extra context relevant backlinks direct to your content will help to propel your rankings that bit more.
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  • Profile picture of the author lotsofsnow
    Originally Posted by JustinTanas View Post

    6. I'll add affilate links on my site and in my newsletters for tennis related products, hopefully earning commissions.
    All very well but this point is not so good.

    You should first try to figure out what the purpose of the site is and the deliver products or information along that purpose.

    Any product that you put on the "hoping" to earn commissions: forget it.

    Find products that are really good, look at them carefully and recommend only stuff that helps your audience. Not everything that pays commissions is good.

    And if your visitors find shitty products through your site you wind up in the dirt too. At least in their mind. From then on it will be an (expensive) uphill battle.
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  • Profile picture of the author clever7
    You should first try to figure out what the purpose of the site is and the deliver products or information along that purpose.

    Any product that you put on the "hoping" to earn commissions: forget it.

    Find products that are really good, look at them carefully and recommend only stuff that helps your audience. Not everything that pays commissions is good.

    And if your visitors find shitty products through your site you wind up in the dirt too. At least in their mind. From then on it will be an (expensive) uphill battle.


    I agree with this point of view. Before doing whatever you have to find the right products – the products that your audience already is buying, and promote these products.

    Your success depends on how you will make money with your activities.

    There is no point on getting subscribers and RSS feed readers if you won't sell anything.

    Finding the right products and reaching the right audience are the main points you should care about.





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  • Profile picture of the author JustinTanas
    I've looked around the Clickbank marketplace and found some products that look good that are directly related to my topic.
    If my niche was learning tennis, I've basically found "Learn Tennis" type products that seem to be selling.
    When I said I would be "hoping" to earn commissions, that was poorly worded.
    I will of course take an in depth look at the products before deciding to promote them and choose the ones I think are very good.
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  • Profile picture of the author clever7
    The right products are really more than important, but before finding the right products you have to find the right buyers. You have to begin by visiting forums where your audience goes, and find out what they are already buying online and is surely selling.

    Your products’ quality must be really good. It is a good idea to purchase the products you want to promote as an affiliate so that you may give a true opinion to your readers about them, and look like a real expert.

    Your reviews must be really objective. So, begin with one good product. Don't try to promote many things at the same time, and don't promote products you ignore.

    First of all make a marketing research and find out what is selling online based on your niche, and find your prospects.

    After finding them and understanding what they want, then you should look for products similar to the products they are already buying, better products, or even the same products, but with a special bonus if they will purchase through your link.

    It’s dangerous to be an affiliate. You may do everything you can and even manage to sell some products, but if you will have to refund many customers this will be more than depressing. Pay attention to what you are selling and treat your list with respect, otherwise nobody will trust you.

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  • Profile picture of the author CynthiaNataline
    Originally Posted by JustinTanas View Post

    As an example, let's say my new niche is learning how to play and improve at tennis.

    1. I'll start learning as much as possible about the subject by reading blogs, articles, books, etc, about the topic as well as engaging in improving my own tennis playing.
    Make sure your niche is really your passion or you'll end up hopping from one to another niche/business type. You won't need to spend as much time on this step if your niche is your passion, anyway. People can see your passion and it will affect the quality.

    Originally Posted by JustinTanas View Post

    2. I'll set up my own blog and create and/or outsource well written, valuable content regularly on the blog.
    Agreed. Underline "regularly". Preferably everyday with targeted primary keywords and secondary keywords around the primary one. But just make it natural, don't push it. Your blog is for your human visitors, not only for Google.

    Originally Posted by JustinTanas View Post

    3. I'll create an opt-in form on the blog itself OR I'll create a separate squeeze page that is connected in some way to the blog in order to start building a list. I'll create a free report/e-book of some kind as incentive. (I'd love some advice on what people think is better in this case and if a separate squeeze page is better, how it should be connected to the blog).
    It would be great if you can have your optin box above the fold in your homepage blog. For example, the upper part of your homepage has 2 columns, a welcome video on the left and an optin box on the right (which is offering your free report/ebook).

    Originally Posted by JustinTanas View Post

    4. I'll write a bunch of newsletter articles in advance so that when I start getting subscribers, there will be content ready to go to send out through my auto responder.
    That might be a great idea to automate the system. But 1 question, if you're still not sure whether your emails are great, why do you want to make them permanent to all of your subscribers? I'd suggest you to email them daily to share your stories, build relationship with your subscribers live and up to date, while training your writing skill. You'll want to see what your subscribers need the most or how they's like to be approached to. There are many IM experts don't use automated follow-up email because they want to share what they're currently doing and share what they've learned recently. That's what I personally do, though.

    Originally Posted by JustinTanas View Post

    5. I'll try to create an audience for the blog by driving traffic to it.
    -I can participate in forums about the topic, being helpful and answering questions and have a link in my signature.
    -I can take some of the articles I've written/outsourced on my blog and submit them to article directories.
    -I can use some other methods that perhaps someone could fill me in on
    Driving traffic can be a whole new thread itself.
    Anyway, you can either do free marketing methods or paid marketing methods. What you mentioned are free marketing methods. Forum marketing is very powerful, but video marketing can be even more powerful. You might want to consider that. But agreed, the point is to be helpful. Gain trust and credibility, sales will come along itself. So just focus on helping people.

    Originally Posted by JustinTanas View Post

    6. I'll add affilate links on my site and in my newsletters for tennis related products, hopefully earning commissions.
    Make sure what you promote is truly recommended and stay focused on that product. If you want to promote more than 1 product, make sure those products support 1 another. Promoting different products every once in a while won't be seen trustworthy. You don't want people to see you as someone who only want their money by selling the next shiny product you can promote.

    Originally Posted by JustinTanas View Post

    9. Perhaps create my own product at some point.
    If you're interested in IM niche, you can use this journey as a report. So, you can start this plan while making a detailed data in tracking and all. Then, your detailed report can be your own product for a WSO or a case study to giveaway if you want to enter IM niche.

    Originally Posted by JustinTanas View Post

    Based on this very short example of my writing, do you think that I should create my own content, outsource or both?
    You only mentioned tennis as an example of your niche but I don't know what your niche is. The point is, if you can provide quality, go write yourself. But if you have the money and think that other writers can write more value, give the responsibility to those writers. If you can afford article outsourcing, it can save you lots of time, anyway.

    Good luck!
    eLena
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  • Profile picture of the author JustinTanas
    Wow thank you so much, great information.

    What do you mean by targeted primary and secondary keywords? How can I figure out what keywords to use in my content?
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  • Profile picture of the author JustinTanas
    Any comments on the plan as a whole? Is slowly building an "authority" blog on a topic that I'm interested in and learning about myself but not yet an expert in a good idea?
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  • Profile picture of the author JustinTanas
    Any other thoughts?
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  • Profile picture of the author mikecount
    5. I'll try to create an audience for the blog by driving traffic to it.

    I think this should be your primary concern, and turn it around. Is there an audience for what your are creating? And what is their problem. Then define a solution for it.

    If you don't start there and figure that one out, you might find yourself with an awesome blog you just wrote for yourself.

    just my 2cents.
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    • Profile picture of the author JustinTanas
      Ya that's a very valid point. My blog is about learning how to play piano. I know that there are many people who would like to learn and there are affiliate products on clickbank. I might also create my own product/course at some point.
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  • Profile picture of the author bss2t
    Creating your own product should be the end game...keep that in mind.
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  • Profile picture of the author JustinTanas
    Right. Is affiliate marketing the way to go until that point though?
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