Where Can I find Info on Site Structure, Sandwich Pages, Opt-Ins, Squeezes, etc..

[The Oilman]

I want to start doing opt-in email marketing.

I've never done much of this.

FOr a long time I thought a list was something that was manually done. I thought people would opt in and then the owner of the site would just bomb em with emails now and then.

But I've learned more. I realize its a great way to create a relationship, add value, and get more sales


But my problem is this:

How do I know what type of page works?

Do I do a:

1) Squeeze > Sales Page
2) Sales Page with Opt-IN box within it
or
3) Squeeze > Present > Sales Page
or
4) Squeeze > Present > sales page (via email)

?


Where can I find out about thse processes? What WSO / Guru / Product speaks about these?

I am sure its a matter of testing. I am sure that is what I am gonna hear. but I'd like to do the best I can with the first shot here..

Best,
The Oilman

[Nathan Denton]

Hi Oilman

It’s great that you have realised that a list is much more powerful than a group of names that you ‘bombard’ with offers. Once you have developed a list you want to cultivate and share knowledge with your members. A good list is worth it’s weight gold.

As you have outlined there are a number of different ways you can setup your opt-in page, depending on your end goal. Giving away a free gift (something of value and not just some crappy ebook) is always a good way to start. Most people will be happy to provide their email address to receive a valuable free gift.

Once you have your system in place, you will then want to keep educating your members with relevant info. You will build a good relationship with them and then, when you come to make them an offer they will be more receptive and responsive.

Hope this helps.

Nathan

[The Oilman]

Thanks Nathan

But do you know where I can find any info on how these all work? Like -- are there any guides that display how they work?

[James Foster]

I'm pretty sure Chris Rempel has a product on list building. It's somewhere in the 14.95 to 24.95 range.
Or else you can always join one of those free giveaways and download a book about it.

[ecoverartist]

If you can afford it, invest in the Marketing Sherpa Landing Page Handbook. Lots of excellent advice on how to craft a real landing page that gets good results (of course you'll have to do a good deal of split testing but you would do that anyway, right?)

[The Oilman]

Ok I will check those things out.

[scott74]

The Online Mastermind system is a great all in one package.. Has the tracking and everything built in with about 12 campaings..

[Traffic-Bug]

Test variations to see what is comfortable with your customres.

[danemorgan]

One might even start right here -> http://www.warriorforum.com/search.php

Just saying...

[Abdul Aziz]

Tellman Knudson and Shawn Casey's site the List Building Club has one of the most systematic, thorough training programs on how to build a list (actually, it's the best I've seen). It covers how to use AWeber, how to set up a squeeze page, how to get traffic, how to write effective email copy, and a bunch of other stuff.

The first 30 days are free. To be honest, I had a bit of a bad taste in mouth from being on Shawn Casey's list in the past, but I was genuinely impressed with the Listbuilding Club.

[ripsnorta2]

The SEOMoz guys have some really good info on site structure for SEO, and on how Google sees the web.

They do a regular video series called Whiteboard Friday on, err... every Friday that is well worth checking out.

[jbsmith]

What I have found works best is...

Cold traffic (PPC, ads, first time SEO traffic) ---> Squeeze ---> Sales page where the follow-up sequence is critical to overall conversion

Warm traffic (existing list, blog, forum, etc...) ----> Special content ---> Squeeze (if you want to create a sub-list) -----> sales page


Of course there are some variations on this depending on what you are marketing - if it is an event, then the squeeze may just send them to a signup form and your selling occurs within the event.

Opt-in's within sales pages have very limited effectiveness.

Jeff

Originally Posted by The Oilman

I want to start doing opt-in email marketing.

I've never done much of this.

FOr a long time I thought a list was something that was manually done. I thought people would opt in and then the owner of the site would just bomb em with emails now and then.

But I've learned more. I realize its a great way to create a relationship, add value, and get more sales


But my problem is this:

How do I know what type of page works?

Do I do a:

1) Squeeze > Sales Page
2) Sales Page with Opt-IN box within it
or
3) Squeeze > Present > Sales Page
or
4) Squeeze > Present > sales page (via email)

?


Where can I find out about thse processes? What WSO / Guru / Product speaks about these?

I am sure its a matter of testing. I am sure that is what I am gonna hear. but I'd like to do the best I can with the first shot here..

Best,
The Oilman