14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Where Can I find Info on Site Structure, Sandwich Pages, Opt-Ins, Squeezes, etc..

by The Oilman
11 replies
I want to start doing opt-in email marketing.

I've never done much of this.

FOr a long time I thought a list was something that was manually done. I thought people would opt in and then the owner of the site would just bomb em with emails now and then.

But I've learned more. I realize its a great way to create a relationship, add value, and get more sales


But my problem is this:

How do I know what type of page works?

Do I do a:

1) Squeeze > Sales Page
2) Sales Page with Opt-IN box within it
or
3) Squeeze > Present > Sales Page
or
4) Squeeze > Present > sales page (via email)

?


Where can I find out about thse processes? What WSO / Guru / Product speaks about these?

I am sure its a matter of testing. I am sure that is what I am gonna hear. but I'd like to do the best I can with the first shot here..

Best,
The Oilman
#find #info #optins #pages #sandwich #site #squeezes #structure
  • Profile picture of the author Nathan Denton
    Hi Oilman

    It's great that you have realised that a list is much more powerful than a group of names that you 'bombard' with offers. Once you have developed a list you want to cultivate and share knowledge with your members. A good list is worth it's weight gold.

    As you have outlined there are a number of different ways you can setup your opt-in page, depending on your end goal. Giving away a free gift (something of value and not just some crappy ebook) is always a good way to start. Most people will be happy to provide their email address to receive a valuable free gift.

    Once you have your system in place, you will then want to keep educating your members with relevant info. You will build a good relationship with them and then, when you come to make them an offer they will be more receptive and responsive.

    Hope this helps.

    Nathan
    Signature
    Online marketing, offline marketing and various other things.
    {{ DiscussionBoard.errors[734057].message }}
    • Profile picture of the author The Oilman
      Thanks Nathan

      But do you know where I can find any info on how these all work? Like -- are there any guides that display how they work?
      {{ DiscussionBoard.errors[734086].message }}
  • Profile picture of the author James Foster
    I'm pretty sure Chris Rempel has a product on list building. It's somewhere in the 14.95 to 24.95 range.
    Or else you can always join one of those free giveaways and download a book about it.
    {{ DiscussionBoard.errors[734170].message }}
  • Profile picture of the author ecoverartist
    If you can afford it, invest in the Marketing Sherpa Landing Page Handbook. Lots of excellent advice on how to craft a real landing page that gets good results (of course you'll have to do a good deal of split testing but you would do that anyway, right?)
    Signature
    Sherice Jacob - Conversion Expert & Copywriter
    BIG BRAND Copywriting WSO! 6+ Years Running!
    101 Blog Writing Prompts for Your Business
    {{ DiscussionBoard.errors[734394].message }}
  • Profile picture of the author The Oilman
    Ok I will check those things out.
    {{ DiscussionBoard.errors[734609].message }}
    • Profile picture of the author scott74
      The Online Mastermind system is a great all in one package.. Has the tracking and everything built in with about 12 campaings..
      Signature
      OurTeamRocks.Com
      {{ DiscussionBoard.errors[734667].message }}
  • Profile picture of the author danemorgan
    One might even start right here -> http://www.warriorforum.com/search.php

    Just saying...
    Signature
    Did you ever notice that “author” is the root of the word “authority“?
    {{ DiscussionBoard.errors[734804].message }}
    • Profile picture of the author Abdul Aziz
      Tellman Knudson and Shawn Casey's site the List Building Club has one of the most systematic, thorough training programs on how to build a list (actually, it's the best I've seen). It covers how to use AWeber, how to set up a squeeze page, how to get traffic, how to write effective email copy, and a bunch of other stuff.

      The first 30 days are free. To be honest, I had a bit of a bad taste in mouth from being on Shawn Casey's list in the past, but I was genuinely impressed with the Listbuilding Club.
      {{ DiscussionBoard.errors[735362].message }}
  • Profile picture of the author davekorpi
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[755360].message }}
  • Profile picture of the author jbsmith
    What I have found works best is...

    Cold traffic (PPC, ads, first time SEO traffic) ---> Squeeze ---> Sales page where the follow-up sequence is critical to overall conversion

    Warm traffic (existing list, blog, forum, etc...) ----> Special content ---> Squeeze (if you want to create a sub-list) -----> sales page


    Of course there are some variations on this depending on what you are marketing - if it is an event, then the squeeze may just send them to a signup form and your selling occurs within the event.

    Opt-in's within sales pages have very limited effectiveness.

    Jeff

    Originally Posted by The Oilman View Post

    I want to start doing opt-in email marketing.

    I've never done much of this.

    FOr a long time I thought a list was something that was manually done. I thought people would opt in and then the owner of the site would just bomb em with emails now and then.

    But I've learned more. I realize its a great way to create a relationship, add value, and get more sales


    But my problem is this:

    How do I know what type of page works?

    Do I do a:

    1) Squeeze > Sales Page
    2) Sales Page with Opt-IN box within it
    or
    3) Squeeze > Present > Sales Page
    or
    4) Squeeze > Present > sales page (via email)

    ?


    Where can I find out about thse processes? What WSO / Guru / Product speaks about these?

    I am sure its a matter of testing. I am sure that is what I am gonna hear. but I'd like to do the best I can with the first shot here..

    Best,
    The Oilman
    Signature
    Turn Your Knowledge Into High-Paying Digital Products To Sell Online
    {{ DiscussionBoard.errors[756391].message }}

Trending Topics