Black Hat, Gray Hat, White Hat... What's the difference and what works best?!!!

24 replies
Black Hat, Gray Hat, White Hat... What's the difference and what works best?!!!
#black #black hat #difference #gray #gray hat #hat #marketing #seo #white #white hat #works
  • Profile picture of the author JohnV88
    They are types of hats you can wear them the way you like with suit or may with an T-Shirt ! White Hat goes with white suit & so the other hats according to the colours...

    Sorry here is your answers:-
    White hat: Includes ethical ways for seo & promoting your site it requires time & pays off Well later.

    Black Hat:- They are shortcut to success small tricks & may be small quick fix to promote..Sometimes illegal.


    Not sure about grey one !

    I like doing white hat ethical & Hardworking techniques.
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  • Profile picture of the author CynthiaNataline
    I personally don't want to base my business on black hat type of business. I want my business to be solid and long term. You can't get that with black hat and that's not a lifestyle I want to have. You won't have evergreen business with returning customer, including great relationship by doing black hat.

    Grey hat is just like black hat junior because they combine white hat type of business so that it's not 100% black hat. Still, not a good way if you're serious about making money and get your life's freedom. IMHO, though.

    eLena
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  • Profile picture of the author CynthiaNataline
    I personally don't want to base my business on black hat type of business. I want my business to be solid and long term. You can't get that with black hat and that's not a lifestyle I want to have. You won't have evergreen business with returning customer, including great relationship by doing black hat.

    Grey hat is just like black hat junior because they combine white hat type of business so that it's not 100% black hat. Still, not a good way if you're serious about making money and get your life's freedom. IMHO, though.

    eLena
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  • Profile picture of the author dsouravs
    White Hat is the Best way but Black Hat is the one which works Best
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    • Profile picture of the author Taniwha
      Originally Posted by dsouravs View Post

      Black Hat is the one which works Best
      When people say things like this, it automatically repulses me from their services they offer in their sig.
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    • Profile picture of the author scrofford
      Originally Posted by dsouravs View Post

      White Hat is the Best way but Black Hat is the one which works Best
      Very ignorant statement. It might work best for a little while, but sooner or later you're going to get hammered for it. Then your business is screwed.
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  • Profile picture of the author Cobaki
    In some cases, it's hard to deny that using black hat techniques will help more especially when getting traffic but as much as possible, you should do things right. As long as you know you can achieve it, you might as well work hard for it. It's a lot more worth it.
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  • Profile picture of the author TeriWhiteheads
    White hat is (hopefully) long-term strategy of making money
    Black Hat is (in most cases) short-lived, but could bring in more money quickly
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  • Profile picture of the author jeff09
    Always go with white hat strategy and build long term business
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    • Profile picture of the author HerschelW
      Any form of seo falls bellow "white hat", so white hat seo technically doesn't exist. That aside, many people define it as whether or not you're using robots/software as well as if you're just out to rip people off.

      Just use good ethics and common sense.

      Fashionably, I prefer black hats. Ethically, I prefer a halo.
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  • Profile picture of the author Isaiah Coe
    White Hat = Good/Honest but slow. Example, Making Quality Blogs with Unique Content
    Grey Hat = Uses the best of both worlds. Example, Paying for Views to get a YouTube video ranked higher.
    Black Hat = Bad/Dishonest but fast. Example, Selling Fake Items on Ebay

    Sometimes good ethics won't give you the results that people need. Those people ten to go with black hat. But if your a patent person, that can wait then go with white hat it's better in the long end. Or you could just use a mixtures of White and Black hat, which will make you a grey hat marketer.
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  • Profile picture of the author Ajay Tiwari
    White Hat: Ethical and legal ways which takes time to show results but gives you long term results if you do it right..

    Black Hat: Most of the times unethical or illegal ways (kind of fraudulent) which are shortcuts for fast or short term results but not long term because when you get caught you lose current and future results and it also affects on your status.

    Gray Hat: Mix of White hat and partial Blackhat ways, many of the times it is accepted by authorities and it helps you to generate good results in less time period than WhiteHat and there is possibility of long term results as well.

    If you talk about what works best then White Hat is on top because it gives you long term results once it is done right way, but it needs real hard work and patience as sometimes it takes enough time to give you results as you wanted.

    But if you ask about truth most of the SEO methods which are used very commonly now are born from Blackhat tricks like creating backlinks, keyword based domain names etc.

    Also if you talk about other than SEO, you won't believe most of the major issues of Softwares and applications are solved & became more secure than before just because of blackhat.

    I am not fan of Blackhat, as i still go with white hat methods only, but truth is truth and we can't neglect that.
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  • Profile picture of the author Online Guru
    just forget about black hat, it may help you in short term (still not sure) but destroy your future. Better concentrate on WHITE HAT
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  • Profile picture of the author Lurk
    White Hat - Ethical Marketing (ex. You write an ebook and put them on kindle.)
    Black Hat- Deceptive marketing (example: I scrap emails, I spam comment boards, I send you an email saying I am a woman!!! Then I tell you how great you look and I am currently naked on cam on some dating site. I tell you to sign up there take a look. Note: I get commission for every sign up).
    Grey Hat- Something that is questionable between black and white. (*For example, you might purchase customer email addresses from a third-party, such as a supermarket or department store, so that you can send unsolicited messages.)
    *Source: What Is Grey Hat Marketing? | Chron.com

    Which is best depends on how good you are at what you do. The mere fact that you had to ask this question tells me White Hat would be best for you.
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    DONT USE TIME CARELESSLY FOR IT CANNOT BE RETRIEVED. -LURK

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    • Profile picture of the author Chris Silvey
      Let me dig into this from an affiliate/vendor stand point and tell you a story which happened to me and hundreds if not thousands of affiliates over a particular product.

      As a Affiliate marketer I run purely white hat. The products and services have to be on the up and up and have real value for the purchaser.

      A few months ago a vendor made available on one of the major jv networks a SEO analysis and backlink tracker program. The vendor was referred to me by another JV partner who by chance made the landing page for him and gave me a heads up on the launch.

      As soon as it became available on the network, I checked out the landing page, the jv information, watched all the videos. Soon after I decided, hey this looks like a good product to promote and I signed up as an affiliate. I gobbled up all the marketing material that was available in the members area. Email swipes and banners, and I received a review copy of the software which was full version.

      I checked the software out, used it, and still to this day use it from time to time.

      About now you might be asking yourself, well what's wrong with this? Everything seems fine.

      Well this is what happened. Like myself, hundreds of affiliates went on a marketing frenzy preparing for the prelaunch. Sending out thousands of emails, setting up banners, building sites, doing blog and video reviews as well as using social media.

      It was launch day when all the trouble started. Customers complained the software didn't work. They didn't get a license code and they could not get any kind of support from the vendor.

      What happened is that we affiliates as well as the customers were snookered.
      The software I found out through research was pirated. This was the review copy as to which it only had one liscense code assigned to the vendor. What the customers bought was junk and worthless.

      For 7 days or so the vendor was promoting the product on the network till it was pulled down. I like other vendors were unaware of the negative feedback. I was till I started to get feedback from some angry customers on my list who bought the product. This was devastating to me.

      Now not only all these affiliates have dead sites and links to this guy, but also have lost credability with their customers.

      So if you are a black hat marketer, stay clear of me, because when I have time I sink as many of them as I can. I am anti black hat to the core.
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      • Profile picture of the author bbncu
        Black Hat..White Hat...Grey Hat...as long as it works...short term..or long term as long as you make money...
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        • Profile picture of the author Charanjit
          Originally Posted by bbncu View Post

          Black Hat..White Hat...Grey Hat...as long as it works...short term..or long term as long as you make money...
          I got to disagree

          while your at ripping people online why not rip people off in real life, and while your at why not start a drug dealing business and claim the vat back. Live a life of honesty.

          ''what comes around goes around'' remember that.

          I loved the article a few weeks back about the cookie stuffing eBay affiliate who got arrested for fraudulent activities.

          Its not all ways about the money, sometimes dignity is worth a lot more.

          Their is more than enough clean ways to make money.
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  • Profile picture of the author Charanjit
    Thanks for the definitions, changed my view on black hat marketing. To be fair grey hat is what a lot of people use/
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Isaiah Coe View Post

      Black Hat = Bad/Dishonest but fast. Example, Selling Fake Items on Ebay
      I'm not so sure of this example of blackhat. For example, there are shops in the city that sell knockoff purses. They are black market - but this is not necessarily a practice of black hat.
      Originally Posted by Lurk View Post

      Black Hat- Deceptive marketing (example: I scrap emails, I spam comment boards, I send you an email saying I am a woman!!! Then I tell you how great you look and I am currently naked on cam on some dating site. I tell you to sign up there take a look. Note: I get commission for every sign up).
      LOL, not sure about this either.
      Think about it for a minute.

      People use pen names to write articles - and convince others they are of the opposite sex sometimes.

      And if you are sending referrals to a naked cam on dating site isn't that just like affiliate or cpa marketing?

      (she licks the spoon, and stirs the pot)
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      • Profile picture of the author Lurk
        Originally Posted by Jill Carpenter View Post

        I'm not so sure of this example of blackhat. For example, there are shops in the city that sell knockoff purses. They are black market - but this is not necessarily a practice of black hat.


        LOL, not sure about this either.
        Think about it for a minute.

        People use pen names to write articles - and convince others they are of the opposite sex sometimes.

        And if you are sending referrals to a naked cam on dating site isn't that just like affiliate or cpa marketing?

        (she licks the spoon, and stirs the pot)
        OK then, Black hat is cookie stuffing. Dont think you can dispute that one. Cookie stuffing - Wikipedia, the free encyclopedia
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        DONT USE TIME CARELESSLY FOR IT CANNOT BE RETRIEVED. -LURK

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  • Profile picture of the author GyuMan82
    I think a lot of you define "Black Hat" as "Fraud". No, these are two different things. Black Hatters merely try to game search engines through things like cloaked text, link farms, redirects etc. It does not mean "ripping" people off. Two different things.

    There is no "best" hat. If you think "white hat" is the only way to make money you are seriously deluding yourself. Same with black hatters who scoff at white hatters. It is a style issue more than anything else.

    Kind of like saying "which is the best fighting style?" Kung-Fu? Krav Maga? Muay Thai? Brazilian Jiu Jitsu? Any expert in any of these arts can accomplish the end objective (ie kick some a$$).

    Same with black, white, or gray hat SEO. It is a style issue towards an end objective: Making Money Online

    I wrote a little about it here on my blog if anyone cares to read:

    Which Hat Is The Right One: White, Black, Or Gray?

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  • Profile picture of the author AdamYoungpeter
    Put the work in and do white hat seo only. Black hat is deceptive marketing that can get you banned from Google and dump your whole business.

    Just stick with white hat and read up on all the ways to incorporate it in your websites. Play it safe and work hard.
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  • Profile picture of the author tomerep
    If you use a white hat tactic, it means you staying within the terms and conditions set by your police officer (your chosen search engine, which will be Google for 99 percent of you).

    Gray hat is a tactic that is merely a mixture of pure white, do only what Google (or whoever) tells us we can and then add a dash of strategies that bend the rules a little. This works best for me.

    Black hat SEO is not negative SEO or competitive leveling (a term I much prefer); it is the tactics you use that are specifically forbidden by the search engine.
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  • Profile picture of the author dbrwn
    Black hat refers to stuff that is rather sneaky and more often than not, illegal. White hat is honest and ethical methods that are used, and gray hat is a mixture of both white hat and black hat strategies.

    The one that you should be using is of course white hat, don't dabble in black hat or even gray hat stuff because that can get you into trouble.
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