Gun to Your Head 96 Hour Marketing Solution?

34 replies
As marketers we've heard of the scenario: "What would you do if you had a gun to your head and had to make money online within 96 hours or you'd be killed...what would you do?"

It's a question that resonates well with many people because when it's do-or-die people often figure out the winning plan.

It's an interesting question. I'd like to hear "your plan" on how you would do it.

Here's a few methods that I would simultaneously implement (it's not the *only* plan that I would consider, but this is a good one):

Step #1: Before selling anything, I would need to create something to sell. If the gun were actually to my head now, I wouldn't have to create anything new. But if I were a beginner I would have to brainstorm a new product quickly. Probably the quickest product to create would be to teach an online class (webinar) on a hot new topic that few people are talking about. Since I have the 96 hour deadline of making money or begin killed, I would schedule the class to happen a week from now so I could actually create the powerpoint and give the class AFTER the 96 hour deadline happened. Then I could just focus on making sales for the next 4 days.

Step #2: Write a KILLER Sales Letter. Since I wouldn't have to create the class until after my deadline, I could focus on creating an awesome salesletter. Since there isn't time to waste, I would simply type out a letter and put it on a simple web page with some basic formatting. I'd throw up an order button and put a $37 price tag on it...In the salesletter I would include various ways to contact me. I'd have my cellphone #, skype id, email address & facebook url as ways that people could comment on or ask questions about my class. Anyone wanting to talk to me after reading the salesletter is a serious prospect, one that I could likely close if I were in direct personal contact with them.

Promo Method A
: If it were an Internet Marketing product/class, I'd list it as a WSO on the Warrior Forum. It's one of the few places that can produce sales literally overnight without an existing list. I've had one of the highest ROI's here for my advertising dollar.

Promo Method B: I'd email any lists that I have. If my life depended on it, I'd even email lists in different niches. I realize this option wouldn't work for people without an existing list (which is why I've posted the other methods below), but since the main goal of Internet Marketing is to build a list so we can use it when needed, it would make sense to use any lists that we have...especially when the circumstances are extreme

Promo Method C: Use google advanced search to find blog posts from the past 24 hours (can also setup a google alert) on the topic that was covered in my salesletter. Leave a comment on each of these posts with the URL to the salesletter. After posting the comment, contact the blogger and tell them about my new class & that I'd split the profits with them from their readers who bought if they'd do a blog post about my class. I'd offer to write the post for them (I could write one post and then tweak it for each blog that said yes). If a gun were actually to my head, I'd tell the blog owner that a gun was to my head and ask them what I could do to get my class featured on their blog As soon as I had my salesletter up & was waiting for my WSO approval, I'd go crazy and stay up as late as possible the first night implementing this strategy. Since time is working against me, it would be good to get 100-200 comments done the first day, so hopefully a few of those blogs could respond and go live within the remaining 72 hours (after I spent the first 24 hours getting setup).

Promo Method D: Schedule a facebook post every 2 hours. Every 4th post could contain a link to your salesletter. This would give you some visitors every 8 hours, or 3 times a day. Over the course of 4 days, it may be enough to produce a sale or two. If you have a twitter account, you could also use the same strategy with tweets.

I believe this strategy would have a reasonable chance of making some sales within 96 hours, with enough results to convince the guy with the gun that it's more profitable to let me live.

I'd be personally responsive to all comments and emails received from the methods listed above & would offer to speak with anyone on the phone who had a question. This increases the conversion rate of the affiliate or the prospect.

I hope this thread has stimulated some thought. Fortunately none of us are truly in a do-or-die situation where we must make money online in 96 hours...but it would be interesting to see what we could do with that amount of time. Perhaps if we would take 96 hours and do as much as we possibly could, we would uncover a method that we could use to permanently create success.

I'm interested to hear your comments & thoughts about my plans. I've tried to keep them simple & effective. But I'm also interested in knowing:
What Would You Do?
#gun #head #hour #marketing #solution
  • Profile picture of the author celente
    I get sick of these posts.....so here is what would I do....well u just asked the wrong question buddy!

    But here you go as you asked.

    1 - Judo chopped this guy in the bawwls.

    2 - lol as I heard him scream like a little school girl.

    3 - snatch the guy as the guy holds his clutch and starts dry reaching.

    4 - take his car, into the next neighbourhood start mugging people one by one, take their money, feel up random women in the local tiddy bars, and take their money as well.

    5 - Go and get some food from a nice bean burrito place.

    6 - go and steal a car and eat the bean burriots in there leaving a nice pungent smell as I exit. Make sure as I exit the windows are all air tight.

    7 - go home, have some wine spread out all the money and find out how much I made.

    8- If I made over $1000 I would still complain that I did not make enough money for putting my life and others life in danger.

    9 - next day wake up, if the local authorities and police are not looking for me, I go to the bank, deposit my money, and then start putting into paid traffic to build a big ass list.

    10 - Then I spend the next few weeks offering good content, telling my true story of how I read some warrior forum posts, and I snapped and went on a crime spree, but within the story I would be plugging stuff and affiliate products to my list at the same time. People love stories, and I would have had to go through all of this, so that people and say I am believable and I can finally live my life.

    there....that is what I would do.
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    • Profile picture of the author salegurus
      Originally Posted by celente View Post

      I get sick of these posts.....so here is what would I do....well u just asked the wrong question buddy!
      LOL, at least it's a new approach from Brian unlike the usual:

      What would you do if you had to start from scratch?
      What would you do if you had X,Y,Z dollars to invest?
      What would you do if you had to make X,Y,Z dollars by noon today with nothing but your PC, a cup of coffee and your pet dog Clueless to advise you?
      What would you do if you had a paper clip, some gum and a piece of string?
      A La.......



      And Brian your response was great, you saw the funny side of it....
      Signature
      Think of how stupid the average person is, and realize half of them are stupider than that.

      ― George Carlin
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      • Profile picture of the author Horny Devil
        Banned
        Originally Posted by salegurus View Post

        LOL, at least it's a new approach from Brian . . .

        Hardly a new approach . . . except for a gun instead of a foreclosure :rolleyes:
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        • Originally Posted by salegurus View Post

          LOL, at least it's a new approach from Brian unlike the usual:

          What would you do if you had to start from scratch?
          What would you do if you had X,Y,Z dollars to invest?
          What would you do if you had to make X,Y,Z dollars by noon today with nothing but your PC, a cup of coffee and your pet dog Clueless to advise you?
          What would you do if you had a paper clip, some gum and a piece of string?
          A La.......



          And Brian your response was great, you saw the funny side of it....
          Hahaha! Your response was also pretty funny. I loved watching MacGyver back in the day!

          Originally Posted by Horny Devil View Post

          Hardly a new approach . . . except for a gun instead of a foreclosure :rolleyes:
          I never claimed that this was a "New" idea. I simply wanted to help create a conversation. We've gotten a few laughs thanks to Celente, we've had some discussions about the power of prayer, eBay was mentioned (I forgot all about ebay, but it is something that works quickly), and my ideas may have inspired someone to do something.

          I enjoy reading all of your comments. This is a version of a common question, but it makes sense to ask it again. After all, what works in IM changes constantly. If you haven't thought about this question in awhile, it's a good one to reconsider. It's simply a creative way to think about marketing strategy.
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  • Celente,

    LOL! The important thing is that you did something about it. You certainly took a creative approach. Thanks for sharing your input
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    • Profile picture of the author celente
      Originally Posted by BrianCampbelldotcom View Post

      Celente,

      LOL! The important thing is that you did something about it. You certainly took a creative approach. Thanks for sharing your input
      Brian,

      I was not poking fun at you, just so you know. I was just having fun.

      Thank the good lord you read my post, a part from all the keffufle I wrote, I really would do that whole list building thing, and offer value, before plugging stuff. Its a great way to make money online that is for sure.

      Hope it helps. And good luck to you in 2013 Brian mate.
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      • Originally Posted by celente View Post

        Brian,

        I was not poking fun at you, just so you know. I was just having fun.

        Thank the good lord you read my post, a part from all the keffufle I wrote, I really would do that whole list building thing, and offer value, before plugging stuff. Its a great way to make money online that is for sure.

        Hope it helps. And good luck to you in 2013 Brian mate.
        Celente,

        I took it as a joke. I was seriously laughing at your post. #10 was my favorite part, although the rest of it was good for a chuckle. I appreciate you letting me know your intentions though I wish you tremendous success as well in 2013
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by BrianCampbelldotcom View Post

    As marketers we've heard of the scenario: "What would you do if you had a gun to your head and had to make money online within 96 hours or you'd be killed...what would you do?"

    It's a question that resonates well with many people because when it's do-or-die people often figure out the winning plan.

    It's an interesting question. I'd like to hear "your plan" on how you would do it.

    Here's a few methods that I would simultaneously implement (it's not the *only* plan that I would consider, but this is a good one):

    .................................................. ...........................

    I'm interested to hear your comments & thoughts about my plans. I've tried to keep them simple & effective.
    Nope, this plan isn't good. Sounds like you'd be getting killed.
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    • Originally Posted by TheRealDudeman View Post

      Nope, this plan isn't good. Sounds like you'd be getting killed.
      What would you do then?

      I can assure you that I wouldn't get killed. Actually, A, B & D would all work for me purely by themselves. C wouldn't be guaranteed to work in 96 hours, but still has a good chance of success.

      It's easy to say "that won't work," but to be fair you haven't tried it...all of these steps are part of my current business and they all work well for me

      By the way, I like your profile name, TheRealDudeman. Are you a fan of The Big Lebowski? If not, you would probably LOVE it!
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  • Profile picture of the author RockNRolla
    I'd get on the phones. While I'm an internet marketer through and through, I've landed local and national SEO clients from cold calling and dropping off detailed SEO reports to their offices.

    Even without a script and tools, it can be as simple as opening the yellow pages and picking up the phone with a notepad and pen, and talking.
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    • Originally Posted by RockNRolla View Post

      I'd get on the phones. While I'm an internet marketer through and through, I've landed local and national SEO clients from cold calling and dropping off detailed SEO reports to their offices.

      Even without a script and tools, it can be as simple as opening the yellow pages and picking up the phone with a notepad and pen, and talking.
      Thanks for sharing some useful tips! I also have that experience. My close rate when talking with someone on the phone is about 80%. I don't do cold calling, but when someone has seen an offer of mine online & emails me with questions, sometimes I offer to discuss it with them over the phone to give a more complete answer than possible with email. I only do this with higher end packages, but my close rate is about 80% on the phone. The leads I speak with are however very qualified. In general speaking with people is very powerful because many people online still won't do it, and there's nothing like a 1-on-1 connection
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  • Profile picture of the author clever7
    "What would you do if you had a gun to your head and had to make money online within 96 hours or you'd be killed...what would you do?"


    I would pray, and hope to be saved by a miracle.

    This method works if you are a good person.







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    • Profile picture of the author Devin X
      Banned
      Originally Posted by clever7 View Post



      I would pray, and hope to be saved by a miracle.

      This method works if you are a good person.






      I hope you are joking. Only fools would think prayer can do anything.
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      • Profile picture of the author anwiii
        only foolish people would think power of thought is a joke....
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        • Profile picture of the author Horny Devil
          Banned
          Originally Posted by anwiii View Post

          only foolish people would think power of thought is a joke....
          My telekinetic friend tells me you don't have a sense of humour, and have just tripped over the rug he moved in your hallway.
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    • Profile picture of the author Tim3
      Originally Posted by clever7 View Post



      I would pray, and hope to be saved by a miracle.
      This method works if you are a good person.
      That's ruled out many of the IM crowd then..

      Ebay would be my preferred method, it doesn't get much faster than that, no miracles or praying required.
      Signature

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    • Originally Posted by clever7 View Post

      I would pray, and hope to be saved by a miracle.

      This method works if you are a good person.
      Interesting solution. I also see that it's controversial.

      As Jill Carpenter Said, It certainly can't hurt

      For people that believe in God, prayer is definitely an option. For those that don't believe in God, perhaps the prayer will trigger a subconscious inspired action plan.

      It would also be beneficial to pray out loud, perhaps the gunman believes in God and will have a harder time pulling the trigger...
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  • Profile picture of the author writeaway
    This is actually quite useful. It's all about a sense of urgency. Also, part C is quite intriguing. I'll make sure to have my VA research that and figure out its feasibility.
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  • Profile picture of the author JohnDBrewer
    I have to say that as this thread gets longer and longer, the further people get from the actual point of what the OP was trying to get at. Really?!

    @Brian - I would have to say creating a product is the best thing to do because you can get affiliates and JV's to sell it for your family as you die because you didn't get it launched fast enough....not really but that is my perspective. I am a little slower on the product creation part of it.

    I really would create a product from all the PLR I have on my computer and then create the sales page to sell it. My bain would be the graphics. I am not good enough at graphics yet. Outsourcing might be a good idea but it would take too long to get them back.

    Thanks for the thread.

    Tying the AR to the offer to get ongoing income would be an important aspect to the sales process.

    John Brewer
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    • Profile picture of the author Jill Carpenter
      Originally Posted by clever7 View Post

      I would pray, and hope to be saved by a miracle.
      This method works if you are a good person.
      What do I do if I'm a bad person? Pray the other way?
      Originally Posted by TheRealDudeman View Post

      I hope you are joking. Only fools would think prayer can do anything.
      Prayer is considered to be a type of meditation for some. It may be just enough to channel in some inspiration out of the situation.

      I won't say prayer is all one needs - but it definitely can't hurt.
      Signature

      "May I have ten thousand marbles, please?"

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    • Originally Posted by JohnDBrewer View Post

      I have to say that as this thread gets longer and longer, the further people get from the actual point of what the OP was trying to get at. Really?!

      @Brian - I would have to say creating a product is the best thing to do because you can get affiliates and JV's to sell it for your family as you die because you didn't get it launched fast enough....not really but that is my perspective. I am a little slower on the product creation part of it.

      I really would create a product from all the PLR I have on my computer and then create the sales page to sell it. My bain would be the graphics. I am not good enough at graphics yet. Outsourcing might be a good idea but it would take too long to get them back.

      Thanks for the thread.

      Tying the AR to the offer to get ongoing income would be an important aspect to the sales process.

      John Brewer
      The post definitely hit a nerve & did steer the conversation away from the true point. It's interesting how we allow the minor things to get in the way of what we really want, isn't it?

      You bring up a good point. For me, writing a salesletter is one of the fastest things I can do. It takes longer to create the product, but I'm actually quite quick at that. The most time consuming of my suggested methods is #C, the rest work quickly for me. I suppose that it is always good to prepare the assests like a mailing list, facebook page, etc... so that if you're in some kind of bind (or simply want to make money), you can do so without a lot of stress. All this stuff is because of my prior experience and resources, but if it were me in that situation ~ that's what I could do...it has been 11 years since I was a newbie, lol

      You mentioned that the book you bought in 2006 contained some stuff that was too time consuming, or didn't work. If you tried the stuff and realized it didn't work, or wasn't worth the time then you learned something valuable...even if it didn't produce the intended result.

      This scenario is a beneficial hypothetical one because for many people, it would be the first time they actually did anything to try to have success at IM. Provided they made it out alive, they just might have enough experience to become a real success!
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      • Profile picture of the author samanthamilner
        Banned
        Well one of my old buddies from Twitter did come to me with a similar problem after getting in debt after being Google sandboxed and I suggested to him Odesk as its a great way to get an income literally straight away without any outlay.

        There are plenty of jobs there and it gets you out of a dark whole while you decide what to do about it.

        If you do want to go down the route of getting a product out fast it would have to be PLR because it takes me about 4 days to write a good ebook, sales letter, get my graphic designer to do her bit and then to market it to my subscribers.
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  • Profile picture of the author clever7
    I hope you are joking. Only fools would think prayer can do anything.


    Even though I always pray in difficult moments, what I said was basically a joke. Of course I wouldn’t just pray and hope that God would help me if I had a gun to my head.

    If God had the intention to protect me, I wouldn’t be in such position.

    Now, about the real topic of this thread:

    My first internet marketing mentor used exactly the same slogan in 2006 in his ebook, which helped you make money online in 48 hours or something like that ‘if you had a gun to your head’ even if you had no connections and you were just beginning to learn how to make money online.

    I bought this ebook to discover that the solutions he was suggesting took a long time to be implemented, and that most of his affirmations were false.

    Today I can make money online very fast because I’m well organized, but if you are only a newbie, there is no way you may find ways to make money fast online.

    Ignorant people must learn a lot before being able to do things that are very simple for those who are used with them.

    What do I do if I'm a bad person? Pray the other way?
    You should try to become a good person. This will be better for you, for the world, and especially for God.



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  • Profile picture of the author damondietz
    Great post. Very creative. Sorry more people didn't contribute and made a joke of it. I'm too new to contribute as I'd probably die, but seeing this approach is refreshing. It makes meant to skip watching sport center tomorrow and work harder. Thanks!
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  • Profile picture of the author Daniel Evans
    Originally Posted by BrianCampbelldotcom View Post

    "What would you do if you had a gun to your head and had to make money online within 96 hours or you'd be killed...what would you do?"
    I'd do a short survey that paid a few dollars.

    Danel
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  • Hey Daniel,

    Have you actually done a survey that paid you? I tried it once & it turned out to be a scam. I never tried it again. Would be interested to know if you actually got paid for taking a survey...
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    • Profile picture of the author Daniel Evans
      Originally Posted by BrianCampbelldotcom View Post

      Hey Daniel,

      Have you actually done a survey that paid you? I tried it once & it turned out to be a scam. I never tried it again. Would be interested to know if you actually got paid for taking a survey...
      Yep. Paid survey sites are rife.

      Obviously, I wouldn't do that now. My point is that anyone can make money online and you didn't stipulate a figure.

      Daniel
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  • Profile picture of the author Rod Cortez
    There's an awesome thread started by Paul Myers that would give you dozens of ideas on how to approach this:

    http://www.warriorforum.com/main-int...desperate.html

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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    • Profile picture of the author mcsl
      If I was desperate and didn't know what to do I'd ask for help and come here to ask on WF, lol!
      I'd sell whatever I had that was of value and of no use either via Ebay, do article writing, busk in the street, go door to door and ask to wash people's cars....
      Other IM strategies may take longer to see results realistically... If I bought solo ads to build a list, I would also be chancing it as I wouldn't know the Solo ad vendor and I wouldn't have the money unless i get it from any of the sources above.

      The mailing may not be too productive due to inexperience....
      I may die and then reincarnate wiser..... Then maybe money may not exist

      I think to make money fast you need to invest upfront in the right sources ,
      You can use your time, which would take time....

      Time vs Money

      :p
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  • Profile picture of the author seobro
    There is an affiliate site that pays $20 per lead on each sign up. It is a free sign up to a dating web page. Like c'mon guys - this is easy. Getting six or seven per day is a snap. Well, you will need coming to your website approx 300 uniques.

    Do the math :
    5 sign ups is $100 per day or $36,500 per year.
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