Uppercase or UpperLower

8 replies
Hi Folks,
Has anyone done any testing on squeeze pages for uppercase headlines compared to upper and lower case.

Im thinking I need to do some testing but don't yet have a method to do this.
#uppercase #upperlower
  • Profile picture of the author WillR
    I don't think individual words stand out enough when using uppercase only.

    I always prefer to use upper and lower for headline.

    I think this...

    "Discover the Secret to Weight Loss..."

    reads much better than this...

    "DISCOVER THE SECRET TO WEIGHT LOSS..."
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  • Profile picture of the author Horny Devil
    Banned
    I've seen a trend towards lower case but with capitalisation of the initial letter of each word.

    From A Personal Viewpoint This Is More Appealing Than All In Upper Case Or Lower Case.
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  • Profile picture of the author CandyxLand
    I've always thought that all uppercase letters seems a little unprofessional. I'm personally turned off by it.
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  • Profile picture of the author perfect
    I haven't notice any different in terms of seo and people response. But I think starting each word with Capital letter is fine.
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  • Profile picture of the author John Alves
    I think it depends on which market you are targeting. All caps can work in make money market. For most markets, the upperlower will be your best choice. Most people tend to see all caps as yelling or screaming. It might hurt your conversion rate if you have all caps. However, in the end, it will have to come down to testing it yourself. Spend $25 for traffic with all caps and see your conversion, and then spend $25 for traffic with upperlower and see how that is.
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    • Profile picture of the author uraliss
      ok im doing a split test with an aweber pop up.
      Its just organic traffic at the moment but hopefully will be driving traffic shortly.

      Thanks for your comments
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  • Profile picture of the author steelhead
    "Shouting" as in all upper case has been tested and tested both online and offline in direct mail.
    I have seen some real ugly copy perform. The only thing I have come to a conclusion on is to test it in your market place.

    I have one client who's primary target was in Louisiana. Upper case worked there. In Ohio it failed miserably. We did not do any international testing when geo targeting the offer.

    Steely Steve
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