5 replies
I was reading through the adsense blog last night and there was an article on duplicate content.

I've always understood 'duplicate content' being you having dupe content from another site on your site. The adsense blog says something different. It appears to refer to 'duplicate content' as content that is duplicated on YOUR site, not from another.

is this correct?
#content #duplicate
  • Profile picture of the author Kay King
    yes, it is correct - and has been posted here as an answer many times.

    There was a practice years ago where site owners simply added pages with new titles and the same exact content to make their sites look "bigger" and display more adsense pages. That duplicate content penalty by Google was the solution to that practice and stopped it cold.

    Some of those site owners lost their adsense accounts - and substantial income.

    kay
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    • Profile picture of the author Michael Motley
      Originally Posted by Kay King View Post

      yes, it is correct - and has been posted here as an answer many times.

      There was a practice years ago where site owners simply added pages with new titles and the same exact content to make their sites look "bigger" and display more adsense pages. That duplicate content penalty by Google was the solution to that practice and stopped it cold.

      Some of those site owners lost their adsense accounts - and substantial income.

      kay
      The way this article read, its not really a 'penalty' by google. Its more of a side effect of having the same content on your site. You sort of become your own competition because google bot sort of gets confused by the same content on the same site. You can never rise up in pr rankings because you're posting the exact same thing, nothing new to the article as every othr site
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      • Profile picture of the author Kay King
        At the time it was instituted, it was a "penalty" and was referred to as the "duplicate content penalty". One marketer I know who lost his adsense account was making several thousand a month. This was several years ago.

        As I recall the practice of building identical pages (they usually had one or short paragraphs of content that was duplicated from page to page) was promoted as a "grey hat" method to increase adsense income.

        I think the "penalty" part has been dropped, perhaps due to using supplemental indexing???

        kay
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  • Profile picture of the author AndyBlackSEO
    Yes, you would certainly not want to post duplicate content on your website, as in two identical pieces. BUT you aso don't want to be submitting duplicate content on other sites either. Google will eventually narrow the results down to one ranking article and the rest will be moved to it's supplemental index.
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  • Profile picture of the author Hereandthere
    On wordpress sites one of the main ways you get the duplicate content problem is by a post being on the homepage when it first gets posted and being indexed there. I always use the <--more--> feature when writing to only put part of the post on the home page. Not sure if I have that more exactly right, but it's on your tools along with bold, italics, etc.

    The same thing can happen with category and tag pages and there you can tweak the themes usually, or there are plugins.
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