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Single Opt-in Going To Spam? (Aweber)

by cloudstrife
9 replies
Has anyone noticed this? It appears that many of the emails that I have been sending of late go into people's spam since i moved to single optin. I have started letting people know in my intro email to whitelist me to ensure a higher delivery rate.

Am I being paranoid or does Aweber deliver single optin mails differently to double optins?
#aweber #optin #single #spam
  • Profile picture of the author writeaway
    Do a search. Many WF members have a similar complsint. This is part of the reason I only use double opt-in for my lists.
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  • Profile picture of the author cloudstrife
    i must be really bad at searching the forum because my search didnt bring up any discussion on this!
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  • Profile picture of the author Shaun OReilly
    Originally Posted by cloudstrife View Post

    Am I being paranoid or does Aweber deliver single optin mails differently to double optins?
    Single opt-in e-mail lists are sent from entirely different
    server blocks than confirmed opt-in lists ('double opt-in)
    within AWeber.

    In general, single opt-in list e-mail servers have LOWER
    deliverability because they contain more invalid e-mail
    addresses.

    Take a look at the full header information for your e-mails
    to see the specific server used to deliver your e-mails.
    (Their single opt-in servers usually have soi in them and
    the confirmed opt-in servers have coi in them).

    Confirmed opt-in servers have higher deliverability because
    they have fewer bad e-mail addresses.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author Marc Philipp Schildmann
      Originally Posted by Shaun OReilly View Post

      Single opt-in e-mail lists are sent from entirely different
      server blocks than confirmed opt-in lists ('double opt-in)
      within AWeber.

      In general, single opt-in list e-mail servers have LOWER
      deliverability because they contain more invalid e-mail
      addresses.

      Take a look at the full header information for your e-mails
      to see the specific server used to deliver your e-mails.
      (Their single opt-in servers usually have soi in them and
      the confirmed opt-in servers have coi in them).

      Confirmed opt-in servers have higher deliverability because
      they have fewer bad e-mail addresses.

      Dedicated to mutual success,

      Shaun
      Just had a quick chat with their support team:

      Marc: [7:05:36 PM] I have heard lately that single opt-in e-mail lists are sent from entirely different
      server blocks than confirmed opt-in lists ('double opt-in)
      within AWeber. Is that true?
      Ian C.: [7:06:30 PM] There is no truth to that. :confused:
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  • Profile picture of the author cloudstrife
    Thanks Shaun,

    So the question is, is it worth using a single optin, lower deliverability albeit with a larger list (due to a larger, though less responsive list)

    OR

    use double optin, with a higher deliverability with a smaller list?

    So far I have been using option 1, and that is what I have been telling everyone who asks. I have had success, but was getting worried about the levels of my mail going to spam. But is it the best approach?
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    • Profile picture of the author Shaun OReilly
      Originally Posted by cloudstrife View Post

      So the question is, is it worth using a single optin, lower deliverability albeit with a larger list (due to a larger, though less responsive list)

      OR

      use double optin, with a higher deliverability with a smaller list?
      You can only get an accurate answer to your question
      by split-testing YOUR traffic down one of two paths:
      a page with single opt-in or a page with confirmed
      opt-in for your autoresponder set-up.

      Then track your results all the way through your
      process to see the effect on sales.

      Then you'll find out which route works best for you.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author cloudstrife
    I agree. Time for a long, long split test! Thanks a lot Shaun.

    To our mutual success!

    Martin.
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  • Profile picture of the author dengkane
    Can do a test yourself, create two lists, one is single optin, another is double optin, then use your own e-mail addresses to subscribe, and check whether e-mails from single optin will be in SPAM folder.
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  • Profile picture of the author retsced
    Never had a problem with any of my email list messages going to spam. I use SOI.
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