Split Testing...how to?

by 10 comments
There are a few things I would love to split test on my website. Different headlines, layouts, changes in copy, etc.

I know that testing and retesting is the key to success for any IMer, but I'm not exactly sure how to run a split test.

Is there a third party program of some kind or is it done through google analytics? How can I set it up so that two different versions of my site are being displayed 50% of the time and conversions are being tracked?

Thanks in advance for helping out this newbie :rolleyes:

Mad Dawg
#internet marketing #split #testinghow

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