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Website Review for Offline Customer.

by stayfocused
7 replies
I want to start this off by saying I have never created or had created a site I really like. I am usually to close to the project and nothing is ever completely good enough for me.

Here is there old site:

Fast Cash and Installment Loans for Your Financial Needs! - AAA Community Finance

Here is the homepage of the new site I am working on:

http://ecom-sol.net/proz/aa/index.html

Not all the links work yet but I am getting to that. The image will be clickable and take them to the application page. The only purpose of this site is to get them to apply.

The bottom right where it says latest news will eventually be a blog that will post the last 2 posts to that page.

On the apply now page, if they don't fall in the 7 states that my client services, they will be redirected to a an affiliate link for payday loans.

Let me know what you think because I can't ever tell if a site is looking good or way off track because I get to close to my own work.

Thanks a ton
#customer #offline #review #website
  • Profile picture of the author Aronya
    IMHO
    It's better looking than the original, but:
    *That yellow logo is incredibly ugly - I honestly think it destroys the look of the pages (old & new), and looks really amateurish.
    *Some of the content needs punctuation edits.
    *Mission statement needs a re-write. How do you meet financial obligations with respect and understanding? Yes, I know what it intends to say, but it's not written properly.
    *Move the text away from the left-hand margin.

    Hope that helps. That's all I have time for right now.
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  • Profile picture of the author JohnMcCabe
    Truth be told, your version doesn't do anything for me.

    The first thing I see is a big red headline with a wordy mission statement all about the company, along with a grinning woman with crossed arms.

    If I need cash fast, there's nothing there that promises me any benefit.

    What are the benefits of cash advance?

    > Food on the table when payday is still three days away?
    > Repairing the washer instead of hauling everything to Mom's house or the laundromat?
    > Keeping the lights on?
    > Not having to explain to the kids why the TV doesn't work anymore, because the cable was turned off?

    How about...

    > Getting the cash you need when you need it without a credit check?
    > Or in spite of a credit check?
    > Not having to explain to a banker who looks like the woman on your page why you want the money?

    I think you'll hook more applicants by stressing they can get cash fast, easy and without embarrassment or being judged than you will with any mission statement...

    Just my opinion, but you did ask...
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    • Profile picture of the author stayfocused
      Thanks for the feedback.

      The customer is hell bent on keeping there logo with the yellow background. I have tried to talk them out of it but it is on there advertisements so keeping the ugly logo with the yellow background must stay. I hate it as well.

      The mission statement is most likely moving off the main image. The client wanted to stress there mission statement so that is how it ended up there. I plan on moving it somewhere else and adding a testimonial there.

      Tear it apart for me. I have another week before it needs to be done so I am looking for all criticisms and suggestions.

      Thanks
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      • Profile picture of the author JohnMcCabe
        Since your client is determined to keep their branding with the yellow logo, I'd look for a way to make the impact a little less jarring.

        The original color scheme did this by offsetting the bright yellow with a more calming blue.

        Another way to do that would be to shrink the logo and move it to the right column. Put a good headline where the logo is now.
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        • Profile picture of the author stayfocused
          I just got done meeting with the client. I might have him convinced to at least move the logo so that it isn't the first thing the visitor sees.

          I am also changing the image to a lady who is frustrated writing a check with a stack of bills.

          The mission statement is coming down and being replaced with something a little better sounding.

          Thanks for the feedback
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  • Profile picture of the author Richnana
    John you give incredible smart insights and suggestions for free!. Appreciate the sharing. I didn't really like either of the web pages

    but I could see that the 2nd one would be improved with John's suggestions. In cases like Payday loans I like the community aspect of the website so I would play that up. Concern for the community and their financial well being. Good suggestions. My mom says that if you can't say anything good than make a suggestion.
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  • Profile picture of the author GeorgeO7
    JohnMcCabe nailed it... again. Pay attention to this guy.
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