E-Mail Marketing Relationship Building

They're are a few variables there to be honest.

The most obvious is how much traffic are you sending to the page? Like, if you send 1 click to a sales page or 100 clicks to a sales page more often than not the later is more likely (but not always) to make the sale.

Plus how well are you pre-selling in your emails? How well are you warming up the traffic that you send to the sales page? That's a big thing. You could only send one click to a sales page and make the sale if you've called out to the right person and written the right kind of email.

Should you sell in the first email or after a series of five (or whatever) is down to what you feel comfortable with and what you think will work best.

I like the analogy of marketers selling cures and relief for toothache. Should you sell them now or should you wait five days, a week or a month...? I'm guessing they want that cure yesterday -- so why wait?

Yes, this is right - the key words being "a lot".

Probably the main thing it depends on is the extent to which you've fulfilled your subscribers' expectations (which in turn depends largely on how you set them in the first place).

It depends what you mean by "normally".

"Normally" defined as "the average of all your subscribers" is of course hugely different from "normally" defined as "the average of all your subscribers who buy anything at all".

I put my first email product promotion, typically, in the third or fourth email, which goes out usually on day 10, and I expect many sales from that email. (Obviously different subscribers receive it at different times).

It's very hard to judge this, isn't it? But having a high open-rate is always a good sign, I think. As long as you can maintain a high open-rate, you can't be doing too much wrong and what you are doing wrong will always be correctable. It's when open-rates plummet that you're in trouble, and have to use up a lot of time, energy and effort trying to convince yourself that "low open-rates are normal in this industry". :p

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You should expect sales from the very first email - if you know what you're doing.

As long as your list is responsive, every single email you send out will produce sales.

For instance...

Let's say you drive traffic to your squeeze page via Bing PPC (leading prospects to your sales page upon opt-in.)

I'd be happy with a initial conversion rate of about 4 - 5%, because it proves you're doing a good job connecting with the emotions your audience is largely feeling (and wants resolution to.)

My philosophy is:

If I can get a 4% conversion rate, there's no reason why I can mop up sales and elevate my overall conversion to a 6-8% - with the right follow-up.

My first autoresponder will go about reiterating my main marketing message from a completely different perspective, while adding some depth to the urgency and consequence for taking immediate action.

Again...

You're just continuing the conversation you have measurable data that says people are definitely interested in.

You're just taking the time to overcome more objections, build more consequence, explore more of the life-changing benefits, and if possible, spotlight a greater degree of social proof (i.e. testimonials and/or reviews.)

Email sequences are light and extremely conversational. You're not making a hard sale.

Rather...

You're diving into just one subject (at a time) and matching the tonality in your copy.

As you build the conversation (in each subsequent email,) you're taking the time to both reiterate and explore the possibilities that your solution creates in people's lives from different perspectives.

mark

It's good if you're getting a high open rate. I used to have an autoresponder and no one really opened anything. I think that's the part that shows how well you will sell. How many people see and click through to your offer.

"frank" methods would be really useful answers to your query my friend. Everything has to do with giving value to your list. Actually don't sell on them. People are not number they are human beings. Help them and they will buy without asking them to do so

If your open and click rate are high but you're not making sales then there are a few issues that might be arising...you haven't built a relationship with your subs so they don't trust you to buy, your sales copy is bad and doesn't convince them, your product isn't good, what you are offering doesn't solve their problems.

After doing list building for a few months now, the best way to build a strong relationship with your subscribers is to use stories.

-Share a little personal stuff that has happened to you that week.

-Share a story of how you crashed your website by messing around with Google.

-Share a story of how you doubled conversions to your website using a simple trick.

And you can use stories in any niche.

People love stories. People love curiosity. And if you mix and use them both together in your marketing efforts, you'll make a LOT of money.

Story telling is a great thing to do, as it shows that you've got a personality.

Have you used video at all in your follow-up series? If people know what you like, what sort of accent you have, and an idea of how your mind works they will know what to expect. If you can gain the trust of your audience by sharing blog posts and having a consistent message you should do well.

Focus in on being an expert in one area, don't try to sell seo products one day, then list building stuff, and wordpress plugins the next.

Just remember to be yourself, and treat your list how you would like to be treated.

just by using that method, it will take up to a lot of time... combine anything you can think of but make sure you have time to spend or else it will be useless

Sometime it might just be that the product you are promoting is not converting at all. You might want to promote another product which might converts for you. You might need to test out different email sequences before you find the one that works for you. Having a good open rate is good as it means you just need to tweak your email message to get them to buy

There is some factors here to take in to consideration:

-Is your subscribers buyers or freebie hunters?
If they bought a oto from you,your e-mails will convert better in general.

If you had a giveaway for the subscribe this usually need to be some valuable stuff if you want your later follow ups to convert good. This is also important to build a relationship with your subscribers.

There's no reason why you can't start making money from day one. You just need the right offer for the right audience.

Soap opera style stories are great IF it's getting people to buy...is it?