What would you do with a Vet's email list?

ehicks727 · 04-28-2009, 09:40 PM

Friend of mine is a Veterinarian and has a fairly large email list of clients.

Without totally alienating his clientele (doesn't want to hard sell), what are some good ways he can leverage his list to increase revenue?

DonDavis · 04-28-2009, 09:50 PM

I'll play Captain Obvious on this one.

Start out by simply improving his relationship with his clients by sending good content emails. Then proceed to coupon promotions etc.

honestbizpro · 04-28-2009, 09:53 PM

Quote:

Originally Posted by ehicks727

Friend of mine is a Veterinarian and has a fairly large email list of clients.

Without totally alienating his clientele (doesn't want to hard sell), what are some good ways he can leverage his list to increase revenue?

Oh my goodness.

An ebook on Pet Health....I'll write one for you!

Do you have any idea how huge pet niches are?

Everything from Pet accessories, pet travel, even Dating for Pet Owners!

Now you have given me ideas for others who have huge list and are not Capitalizing with them!

Thanks!

Kay King · 04-28-2009, 09:59 PM

Plus monthly specials on teeth cleaning, heartworm meds, flea treatment, spay and neuter. Training tips, health care advice, behavioral problem solutions.

Might also partner with a local pet supply store to offer "specials" just for the vet's customers.

Coupons for the high end pet food the vet sells in the office. The goal should be repeat visits and customer loyalty. If there's a new breakthrough treatment, tell them about it and provide more info about it in the office.

Give great advice and provide "offers", not hard sells.

kay

ehicks727 · 04-28-2009, 10:30 PM

As always, Warriors come through! Thank you for your help. You've given me some good ideas that will help out a hard working, local vet.

Any additional ideas are still welcome!

USHwy129 · 04-28-2009, 10:52 PM

Quote:

Originally Posted by DonDavis

I'll play Captain Obvious on this one.

Start out by simply improving his relationship with his clients by sending good content emails. Then proceed to coupon promotions etc.

Yeah what they said

But like Don said don't forget some good, free content or you risk just irritating them.

04-28-2009, 09:40 PM	#1
ehicks727 HyperActive Warrior Join Date: Mar 2009 Posts: 225 Thanks: 6 Thanked 27 Times in 27 Posts	What would you do with a Vet's email list? Friend of mine is a Veterinarian and has a fairly large email list of clients. Without totally alienating his clientele (doesn't want to hard sell), what are some good ways he can leverage his list to increase revenue?

04-28-2009, 09:50 PM	#2
DonDavis Advanced Warrior War Room Member Join Date: Oct 2007 Location: Illinois USA. Posts: 704 Thanks: 40 Thanked 77 Times in 40 Posts	Re: What would you do with a Vet's email list? I'll play Captain Obvious on this one. Start out by simply improving his relationship with his clients by sending good content emails. Then proceed to coupon promotions etc.

04-28-2009, 09:59 PM	#4
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 15,147 Thanks: 3,715 Thanked 4,149 Times in 2,262 Posts	Re: What would you do with a Vet's email list? Plus monthly specials on teeth cleaning, heartworm meds, flea treatment, spay and neuter. Training tips, health care advice, behavioral problem solutions. Might also partner with a local pet supply store to offer "specials" just for the vet's customers. Coupons for the high end pet food the vet sells in the office. The goal should be repeat visits and customer loyalty. If there's a new breakthrough treatment, tell them about it and provide more info about it in the office. Give great advice and provide "offers", not hard sells. kay

04-28-2009, 10:30 PM	#5
ehicks727 HyperActive Warrior Join Date: Mar 2009 Posts: 225 Thanks: 6 Thanked 27 Times in 27 Posts	Re: What would you do with a Vet's email list? As always, Warriors come through! Thank you for your help. You've given me some good ideas that will help out a hard working, local vet. Any additional ideas are still welcome!