The Anxiety Niche - Any Advice?

There are different paths you can take here. Now are you specifically referring to anxiety attacks? What about other things such as panic attacks? (They are not the same thing).

You can create an information product and market it. You can create an authority website and/or blog and get traffic that way and market your own products and/or other people's products (affiliate marketing / hybrid marketing).

You can monetize your traffic that way and/or you can add Adsense. If you get enough unique visitors to your website and/or blog, you can also sell advertising, solo ads, etc.

Yes, the market might appear "saturated", but if you have something that really works, have your own real-life story, you can share it with the world. There are also some really good products out there that you can promote as well.

When you pre-launch your own product you can obtain testimonials and then add those to your website and/or blog.

Good luck,

RoD

Maybe a kindle book or just do what you do and better than the others...

I have looked at this niche a few times mainly because one of the side effects of the tropical illness I picked up was anxiety and panic attacks.... So it has ruled my life since 2010 so I know how desperate this niche is....

I made a very simple kindle book on tinnitus because a friend was suffering and all of the information they gathered I kinder re wrote and used their feedback... its now a very good earner for me :-)

Danny

Ben,

No matter what route you take... the money IS in the marketing.

You'd be amazed how many clients I've talked to over the years who had great products that truly helped people... but they were broke because they either didn't want to learn marketing or they didn't know that marketing was that crucial.

Think of marketing as this way: trying to persuade people to do what's in their own best interests.

It's not trying to pull a fast one over on anyone... it's all about providing value and helping them solve problems.

And yes, this is a viable niche... I know a few marketers who are doing well with anxiety ebooks.

If it was me, I'd package my knowledge up into an ebook to put on clickbank or kindle... and try to leverage your knowledge that way.

doing anything like one on one consulting or coaching will be tougher to leverage.

but there's no reason you can't package your knowledge into an ebook and then feel good about marketing it.

If you've suffered from anxiety and found a way to pull through, your story should resonate with people.

And if you show them that you can indeed help them solve their own issues with anxiety, you will make sales.

True selling and marketing is simply giving people what they want... which is a solution to their problems.

So, there's no reason why you can't create a helpful ebook and then have a very personal and persuasive marketing sales letter on your site that shows people how you can help them reduce their anxiety.

if you can show them that your $39 ebook will help them more than a monthly supply of Buspar that they pay $30 for every month... you'll get their attention.

but again, proper marketing is nothing more than persuading people to do what's in their own best interests... telling them "hey this will help you get what’s best for you"

It's your personal story and experiences that make you able to compete - as long as you also have the internet marketing tools to back your personal experience.

So, I guess I wouldn't worry about competing with the marketers. Just learn the skills they have and people will gravitate towards you because of your story.

My opinion...

If you have a passion for it...and your advice/content is good...people will follow you and your reputation will grow. Most people starting out with some type of online business are looking for instant gratification. It takes time to build a following and with your expertise...you can no doubt be successful.

Don't try to force topics on what you think people will "buy" from...just be yourself...and the rewards will follow.

Eileen.

First off - good for you. I'm always glad to see someone entering a niche because they feel they can really help people, as opposed to it being a "good market" with big $ potential.

Make videos. Blog. Tell your story. When people are in distress, hearing directly from someone who has walked in their shoes and who has overcome their issues is inspiring and important. And that's something you can do that many of your competitors can't.

Give. A lot. And let the money part wait. In time, you'll build a loyal and grateful following who will reward you with their business.

I'd be nervous about going into it

Yeah, don't panic!

Offer something 100% unique, and actually helpful to people suffering who are searching for help.

I think your intention is noble, but marketing means reaching a target audience most efficiently. Your product may be more aspiring (once you think about what it is), but you can't treat people like they ignore marketing or aren't affected by it.

Are you worried more about an ethical approach to marketing or an ethical product?

Go ahead, don't panic. But you will still need to market your website since no matter how good the website or content you have, people will not find it without marketing. But for your "anxiety niche", you can try ebooks and give 50% commission to people selling it or better still, come up with a book and sell it on Amazon.

Good on you. As a sufferer myself (since 2004) I understand exactly what people are going through.

Bingo.

This is where you can kick arse.

Why?

Because you'll be speaking from experience. Anyone can slap up a thin site with crappy 500 word articles, but those things will never last, and people aren't that stupid to fall for it anyway.

If you're story and offer is genuine then you have an immediate advantage.


People are also not idiots. When I was sick, I did a lot of research and ended up buying this....

"Anxiety Busters Program"

http://www.anxietybusters.com/programs.html

It was $300, but I didn't care. I just wanted to get better. It certainly did help. Not immediately, but it gave me answers.

BTW - The lady that sells it, is not a marketer. Like us, she's a former sufferer.

Excellent. Ethical marketing. I love it. We need more people like you.

Help people. Forget about making it a full time job immediately. That's not going to happen. Put in some effort. Look at what the leaders are doing in the industry. Think long term. Avoid the bullshit.

Be prepared to put in the work.

By the way, what got me in on that site was the forum

People that are suffering initially will be completely and utterly humiliated and embarrased. The forum was a great way to ask for help anonymously.

Ben,

Honestly, you may be on the verge of something life changing here.

Many people wander their entire lives looking for meaning, passion, and a way to serve others.

Maybe you're standing at the beginning of your new life's journey?

Honestly, I believe that if you have something meaningful to share with others... something that could help people live better and improve their lives... if you have a positive message to deliver, then why not do it?

I've felt, many times, that it's my duty to help others... that its not about money but rather I'm meant to help others. it could be why I was a police officer before I got into marketing.

But I think those with powerful, personal, inspiring messages to deliver... and they also FEEL like they want to serve others... I feel that it's their duty to do it.

the entire universe is set up this way... you've got those who strive to help and serve others... and those who need it.

that's what balances this whole thing out... so if you feel in your heart you can help others pull through what you did... maybe you're on the verge of finding your calling.

My good lady made a great quote today.... which sums me up....

lol did make me laugh :-)

Danny