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whats solo ad?

by spenardo
34 replies
Hello.I've only recently got into IM.I'm still very new to some things....right now,I don't understand what is a solo ad?
#solo
  • Profile picture of the author dara60
    A "solo ad" is when you pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.
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  • Profile picture of the author jfgrissom
    Originally Posted by spenardo View Post

    what is a solo ad?
    Hi Spenardo,

    It's simply a one time (solo) ad you run against someone else's list.

    It works like this:
    1) You have an offer (behind a lead capture/squeeze page hopefully).
    2) You find someone who has a list that you believe the offer would work well with.
    3) You review the details of their list (ask for details or review it if you're looking at a listing of people who will run solo ads). Open rates, list size, price to run an ad, etc... and calculate your possible ROI. You are trying to figure out if their list is responsive and has the volume to make an ad spend worth your while.
    4) If it's possible to see positive ROI then you put together a solid ad to drive the people reading the content to your squeeze page/offer.

    I hope this helps!
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  • Profile picture of the author edhuu
    It basically pay someone to send email to their subscribers.. You give your link ( usually squeeze page or sales page ) to the solo ad seller to be included in the email.
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  • Profile picture of the author Bill Hugall
    You should make sure that you read the sales page with solo's some vendors. There seems to be a shift happening. They becoming traffic providers and this is fine as long as they let you know. It's core is an email to their list that you rent and get a certain amount of clicks for a set price. If they don't say it is to their list it doesn't mean they are junk providers it just means that it might not be a true solo.
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    • Profile picture of the author Laura Raisanen
      Also, I would look up the vendor here on the WarriorForum - this is a really good resource on evaluating what kind of a service you can expect to get.
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      • Profile picture of the author PazG
        Absolutely. Be sure to do your due diligence and see what the solo ad vendors testimonials are like, and always read their conditions. There is some crap out there, concurrently there also many 'good guys' out there to!
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        • Profile picture of the author CondorIM
          Originally Posted by PazG View Post

          Absolutely. Be sure to do your due diligence and see what the solo ad vendors testimonials are like, and always read their conditions. There is some crap out there, concurrently there also many 'good guys' out there to!
          Great advice!
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  • Profile picture of the author dimjim77
    solo ad is when someone send your ad inhis list with his name(vendor) on your behalf..
    why? first because they know him and not you second because they trust him..
    why you do a solo ad? because you want to make some sales but the main perpose is to grow your list and capture that leads so you can market them again and again. i hope this clear some things
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    • Profile picture of the author getbizsanity
      Related question: When launching a product, would a solo ad work as well as JV partnerships? What would be the specific differences?

      Thanks!
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  • Profile picture of the author JPBailey
    A solo ad is when you pay someone to mail their list with a link to your squeeze page, you pay for the number of clicks or visitors that they send to their lists. Most sellers guarantee unique clicks to your page.

    Cost per click is anywhere from $0.40 - $0.60 on average these days. More for certain traffic, say for English-speaking.

    You can find solo sellers on the WF in the Classified section.

    Look at testimonials. I look for names I know and dates to see how long they have been selling. If a new solo seller comes out of nowhere selling 1,000 clicks with 3 testys of people I never heard of...I stay away.

    Safe-Swaps - a place to swap with list owners for a monthly fee - has a place where solo sellers sell solos to their list also.

    When you buy a solo ad, you are buying clicks to your landing page. So your landing page needs to be the best it can be to convert those visitors into subscribers. This is a fast and targeted way to build your list.

    You can also Google "solo ads" to look for sellers or directories of sellers. Another good place to find solo sellers are from coaches who have already bought a bunch of solos and have tested them and make a list of them for their students.

    Sometimes a WSO comes out with a case study of solo results.

    JP Bailey, MA
    Psych Marketer
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    • Profile picture of the author getbizsanity
      Thanks JP, to my other question, could I use solo ads for a launch? I would prefer to get JVs, but dont' have existing relationships, your thoughts?
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      • Profile picture of the author JPBailey
        Originally Posted by getbizsanity View Post

        Thanks JP, to my other question, could I use solo ads for a launch? I would prefer to get JVs, but dont' have existing relationships, your thoughts?
        Yes, you could use solo ads to bring IM-targeted traffic to your launch page. You'd want to buy several and have a plan, track your links, etc. I've sold solos direct to sales pages/wf launches, although you might want to try both - with a squeeze page and without - to also build your list as well as generate sales.

        Then as you get sales, post your results to attract affiliates too!

        Sorry so late in reply but I'm not on WF every day. Just happened to see this today.

        JP
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    • Profile picture of the author Daniel Jenkinson
      Originally Posted by JPBailey View Post

      A solo ad is when you pay someone to mail their list with a link to your squeeze page, you pay for the number of clicks or visitors that they send to their lists. Most sellers guarantee unique clicks to your page.

      Cost per click is anywhere from $0.40 - $0.60 on average these days. More for certain traffic, say for English-speaking.

      You can find solo sellers on the WF in the Classified section.

      Look at testimonials. I look for names I know and dates to see how long they have been selling. If a new solo seller comes out of nowhere selling 1,000 clicks with 3 testys of people I never heard of...I stay away.

      Safe-Swaps - a place to swap with list owners for a monthly fee - has a place where solo sellers sell solos to their list also.

      When you buy a solo ad, you are buying clicks to your landing page. So your landing page needs to be the best it can be to convert those visitors into subscribers. This is a fast and targeted way to build your list.

      You can also Google "solo ads" to look for sellers or directories of sellers. Another good place to find solo sellers are from coaches who have already bought a bunch of solos and have tested them and make a list of them for their students.

      Sometimes a WSO comes out with a case study of solo results.

      JP Bailey, MA
      Psych Marketer
      Agreed with everything above.
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  • Profile picture of the author Jeff Burritt
    Banned
    Where Han Solo sells his old blasters to a bunch of Wookies on Craiglist

    Or, a much more boring definition is when you pay someone to email your ad/offer to their private email subscriber list.
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    • Profile picture of the author China Newz
      Originally Posted by Jeff Burritt View Post

      Where Han Solo sells his old blasters to a bunch of Wookies on Craiglist

      Or, a much more boring definition is when you pay someone to email your ad/offer to their private email subscriber list.
      Was always wondering how to get a hold of an old blaster used by the great mercenary. Now, I know.
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  • Profile picture of the author tomerep
    Solo ads are when you pay another person to email your ad out to their email list in the same niche market. Basically in really simple terms a "Solo Ad" is generally when you pay a person to email their email list your ad with a link back to your squeeze page, lead capture page, opt-in page, sales page, or offer page in the same niche market.
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    • Profile picture of the author luckyman
      Just a heads up in case you are not aware..a respected warrior by the name of David Eisner launched a WSO - a solo ads rolodex and an oto about how solo ads work. It's a good guide to learning stuff about solo ads if you are interested.
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      • Profile picture of the author rodsav
        You would pay someone to send emails to their list of subscribers. Here are a few questions you should ask when buying a solo list.

        1. Does the list owner offer a product or service for sale.
        2. Does the list owner have it's own e-zine, magazine, newsletter.
        3. Are similar companies to yours already advertising with your company.
        4. Are there similar offers to yours.

        Most importantly buy a solo ad from someone you can trust.
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        • Profile picture of the author Lokahi
          Originally Posted by rodsav View Post

          You would pay someone to send emails to their list of subscribers. Here are a few questions you should ask when buying a solo list.

          1. Does the list owner offer a product or service for sale.
          2. Does the list owner have it's own e-zine, magazine, newsletter.
          3. Are similar companies to yours already advertising with your company.
          4. Are there similar offers to yours.

          Most importantly buy a solo ad from someone you can trust.
          All good points. I'd also want to know before hand how many of the solo ads are actually opened by the list owner's subscribers. I'm sure the list owner would know how many of his emails got opened. If the solo ads aren't being opened, there's no reason to buy from that list owner.
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  • Profile picture of the author santella
    In A nutshell, A solo ad is probably the quickest way to build a list. Especailly if it is a good solo ad provider. You are so lucky to have discovered this so early on in your I.M carear.
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  • Profile picture of the author salegurus
    Well, a SOLO Ad is ...... Oh wait it's already been answered months ago... :rolleyes:
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  • Profile picture of the author chocobo244
    Everyone has answered all of the above
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  • Profile picture of the author gcbmark20
    Hi,

    In conjunction with all the tips you've received here I would like to
    add that you must test and measure your results from these solo ad runs.

    That means you must track your conversions on both front and backend
    of your sales funnel.

    That means from "Landing Page" to "Emails sent to your list".

    Track everything you can and keep records of all of your solo ad
    purchases.

    Ask your solo ad providers enough questions before you even think
    about spending your money with them.

    You'll want to know how often and how they get their leads in the first
    place.

    Remember that its not just about the traffic...

    ...It's about getting the RIGHT TRAFFIC.

    All the best
    Gavin
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  • Profile picture of the author Steven Polucha
    The definition of solo ad is very simple. It is all about sending the emails to people which is having backlink of your website to visit your website and check the promotions.
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  • Profile picture of the author toniboy121
    hi there sorry to bump up the thread again but has anyone used soloadvert.com
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  • Profile picture of the author moneyt
    solo ads is when you buy subscriber from a list owner who have a lot of subscriber on his,her list
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  • Profile picture of the author Fazal Mayar
    Its an effective way to grow your list and send out your offer to big lists
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  • Profile picture of the author salegurus
    For pity's sake, the OP has had 5 months worth of answers.
    If he does not know by now what a solo ad is he never will....
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  • Profile picture of the author toniboy121
    all the above have answered are spot on. Solo adverts are a great way to really get a on-line business kick started has help me so much. good luck
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  • Profile picture of the author dmhammock
    Is there a good list of Solo Ad providers?
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    • Profile picture of the author Michel_Snook
      There are lists of reputable solo ad providers. I crossed checked three lists. Whenever I found the same provider on all three lists, I then put them down on another list to investigate further (like visit their site, read the offers, see testimonials, etc). After that, I comprised a list of those to test out. Never buy large amounts to start, 50-100 unique clicks are best for testing. Also do a few at a time, I like to test out 3 providers at a time. After a few trials, you will have your list of “good” solo ad providers.
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  • Profile picture of the author DeanJames
    @dmhammock - WSO's have been released in the past containing this information. Additionally marketplaces tend to rate vendors using a feedback profile.

    This thread should be locked now really it's 5 months old.
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  • Profile picture of the author djneill
    A solo ad is an ad sent out to the seller's email list of people that have opted into a squeeze page and / or bought from the seller.

    You'r buying the click they produced not the opt ins that you'll receive.

    Some sellers will write their own "ad copy" or "swipe copy" which is the email text that makes the prospect click on the link to see more, others will want you to provide your own.

    If you're just starting off I'd say start small and always tweak your sales funnel to optimize conversions.
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  • Profile picture of the author mohsinmallik
    As you have already got some valuable answers, I hope you understood the whole process of solo ads and it's activities. I would like to say, solo ads are best ways to drive targeted traffic to site which converts the most.
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