a list of 'buyers' that always buy everything you promote? valueble asset, but how to produce these?

18 replies
Marketers who have lists of buyers who purchase every promotion of theirs, even if they don't need it, but just have loads of trust with that marketer.

Repeat buyers that purchase everything from you.

How do you go about doing this? besides selling products which provide value and help them?
#asset #buy #buyers #list #produce #promote #valueble
  • Profile picture of the author mbrown
    Build trust.

    You're never going to convert 100% of your list, 100% of the time.

    But, if you're giving value when you email every time, you build trust.

    Building trust leads to sales.

    The mistake most people make is by sending a steady barrage of promotions. They promote 90% of the time and for most people that is a turn off.

    If you can promote 30% of the time or 20% of the time and give great value the other portion you're better off and still building trust.

    Send your list to different medians as well. So sometimes send them to a good Youtube video you created, send them to a site that you love without expecting anything in return. This also helps break up the boring nature of email /promotions as well.

    Get them over to Facebook, Google+, Twitter and interact with them whenever you can. Getting to know them builds trust too.

    This way when you do promote something you have a higher % who will actually see it and possibly act upon it.

    Finally, watch what you promote too. Too often everyone promotes the exact same products without even checking the products out. This leads to some crappy stuff getting promoted and it may damage what your audience thinks of you which creates non-trust. Test the product out before giving feedback on it.

    Anyway, this works for me in every niche.
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  • Profile picture of the author Bill Hugall
    Work on your relationships and engage with your list. I think one of the most over looked skills in IM is turning readers into buyers. This happens thru availability. People who buy everything you offer is not really trust. It is people who are lost and keep buying things looking for a button. IMO

    No matter what kind of list you have it is all about the numbers and the pre-sell. People are more likely to buy from someone who actually tells them what they are about to see.
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  • Profile picture of the author Brendon Zahrndt
    I concur.

    Get to know those people.

    Respond to their inquiries.

    Sell them stuff that will really solve their issues, and explain why you believe this to be true.

    Be genuine, honest, and giving - even to the one's who never buy from you.

    Give away a healthy dose of free information in the name of assisting them on their journey to whatever it is they think they need.

    Make yourself available through other venues, not just your email address.

    Rinse.

    Repeat.
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    • Profile picture of the author TheEye
      It comes down to engagement, trust and a plan.

      The reader must be waiting for your emails to arrive. Your email must be the first one that the reader opens when they read their email. This engagement is usually achieved by providing insane value to the person.

      The person has to trust that whatever you recommend is going to provide insane value to them. Once you promote a dud product you lose this trust. Therefore you need to check every offer that you recommend.

      You also need a plan to make your reader successful. Work out what they will need in the 12 months going forward. Then promote products that are needed for that plan and no others.

      For example
      • Week1 niche selection and research
      • Week2 Setting up Wordpress sites
      • Week 3 Getting traffic with twitter
      • Week 4 Using Facebook to get traffic
      • Week 5 Search engine optimization
      • Week 6 List building
      • Week 7 Traffic method 3
      • Week 8 Traffic method 4
      • Week 9 Copy writing
      • Week 10 Increasing productivity
      • Week 11 Traffic method 5
      • etc
      While I have used a weekly plan above, you may want to change the time period so your promotions do not happen on the same day of the week. You will need to test to find out what time period is most profitable for you.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Networking_now View Post

    How do you go about doing this?
    By steadily selling products which provide value and help them.

    Originally Posted by Networking_now View Post

    besides selling products which provide value and help them?
    Just when you think it's going to be a nice easy thread: "there's always a catch".

    It's really relationship-based, though. You do it gradually, but building credibility and respect and trust, and by never letting them down, and by setting their expectations appropriately and fulfilling them well, and by promoting only excellent products about which you never mislead anyone for the sake of a quick sale, and interacting with them regularly ... and eventually you're left with a (much smaller!) number of people who will buy almost whatever you recommend, within reason.

    This is why it's so baffling and frustrating to "long-term marketers" to see some people, in discussions here about list-building, saying some of the things they do. Because without list-building, of course you're never realistically going to have the opportunity to do any of these things, and marketing would be kind of pursuing a maximum of 10% of the available business only, and completely ignoring the other 90%.
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  • Profile picture of the author Stuart Walker
    How do you go about doing this? besides selling products which provide value and help them?
    So you don't want to offer them value and products which help them?

    You're looking for a way to avoid giving them what they need and solving their problems and instead just being able to spam them to death with offers they don't need and get them to buy anyway?

    Sorry but it's never going to happen.

    Build trust, credibility and relationships with them by solving their problems and giving them what they need and then they will consider buying from you.

    No matter what kind of list you have it is all about the numbers and the pre-sell
    Maybe I've misunderstood your post but by 'all about the numbers' are you meaning size of list? We see time and time again on here that people have lists of thousands of subscribers and they can't get any of them to open their emails or buy from them.

    You can have the biggest list in the world but if no one trusts you, opens your emails or clicks your links you've got no chance. Work on your credibility, relationship building and conversions and then once that's down to a fine art go after numbers.
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    • Profile picture of the author Networking_now
      Originally Posted by RockingLastsForever View Post

      So you don't want to offer them value and products which help them?

      You're looking for a way to avoid giving them what they need and solving their problems and instead just being able to spam them to death with offers they don't need and get them to buy anyway?
      no you misunderstoon.

      Was asking for the strategies to make the list of repeat buyers,

      What is required 'besides' offering them/ selling products which provide value and help them.

      offering items which provide value and help them is required, but I meant 'what else' is required besides this.
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    • Profile picture of the author Bill Hugall
      Originally Posted by RockingLastsForever View Post

      Maybe I've misunderstood your post but by 'all about the numbers' are you meaning size of list? We see time and time again on here that people have lists of thousands of subscribers and they can't get any of them to open their emails or buy from them.

      You can have the biggest list in the world but if no one trusts you, opens your emails or clicks your links you've got no chance. Work on your credibility, relationship building and conversions and then once that's down to a fine art go after numbers.

      Yeah you misunderstood the quote It did follow the mention of building a relationship and doing a good pre-sell. Trust me I don't believe that a big list makes the difference unless you have trust.
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      • Profile picture of the author Networking_now
        Originally Posted by Bill Hugall View Post

        Yeah you misunderstood the quote It did follow the mention of building a relationship and doing a good pre-sell. Trust me I don't believe that a big list makes the difference unless you have trust.
        How big would you define is a big list ?
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  • Profile picture of the author Rishy
    The list buys because the marketer adds loads of value to the list. He also promotes offers but he is clever enough to add a lot of value before promoting. That's why the law of reciprocity kicks in and the list buys from him because now they have become his raving fans.
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  • Profile picture of the author Osman_M
    Keep in mind, even your "buyers list" won't last forever. It will eventually get burnt out. There is no doubt in my mind that building a strong bond with the people in your list is essential and I say people because that what they are so treat them like that. However, what is also essential for long term business success is to keep adding fresh leads into your list so once some buyers get burnt out, you have replacements.
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  • Profile picture of the author GuruGazette
    I've done it two ways.
    1. Great content with resource links.
    2. An exclusive VIP list.

    Content is fairly well known: Write a tutorial or detailed information piece such as, "How to grow pumpkins up a trellis," then link to trellises, seeds, garden tools etc. If possible, work in a promotion: "Garden center XY has 20% off arbors until DATE, use coupon code bla bla..."

    The VIP list is another one I used with massive success for several years. The only way someone could get on it was by purchasing specific products. It was strictly buyers only. VIP subscribers got exclusive deals, special discounts, beta software offers and so on.
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    • Profile picture of the author JohnMcCabe
      There's another side to building trust that no one is mentioning.

      Being human, at some point you will screw up. I guarantee it.

      When you do, own it. Do whatever you can to make up for it, whether that's an apology or something more tangible.

      It's like that old "broken link" trick. If you legitimately send out a link that's bad, apologize and send the right one. Just don't try it to often, or do it as a ploy. One time sending a broken link email just to boost response will blow your trust with anyone who knows you sent a good link the first time.

      They say "fool me once shame on you; fool me twice, shame on me." Most of the people you really want on your buyer list won't let you fool them twice...
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      • Profile picture of the author Brendon Zahrndt
        This is one of those accidental 'strategies' (if it truly was an accident in the true sense of the word) that can really work to your benefit and even increase your trust with your list because it shows that you are human and you mean well.

        And an increase in trust usually equates to an increase in sales.

        Unfortunately, the snake oil salesmen of the IM world use this dirty tactic untruthfully to line their pockets.



        Originally Posted by JohnMcCabe View Post

        There's another side to building trust that no one is mentioning.

        Being human, at some point you will screw up. I guarantee it.

        When you do, own it. Do whatever you can to make up for it, whether that's an apology or something more tangible.

        It's like that old "broken link" trick. If you legitimately send out a link that's bad, apologize and send the right one. Just don't try it to often, or do it as a ploy. One time sending a broken link email just to boost response will blow your trust with anyone who knows you sent a good link the first time.

        They say "fool me once shame on you; fool me twice, shame on me." Most of the people you really want on your buyer list won't let you fool them twice...
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  • Profile picture of the author waynemoney
    I am in agreement with everyone that says that you need to build a relationship but to be honest it is not as necessary. People who buy, Buy. I find that people buy out of a sort of laziness. Hopping the next thing is easier and we all know that it is not easy to make money. It takes work. People who buy will most likely buy the next pretty thing you put in front of them.

    I do however agree that if you market them every time you interact with them you will soon get no attention when your email is in their mailbox. I like to offer a product of the week with a link to a review. This works great because they look forward to reading it and they are getting good quality content. I send one to two times a week to my list. The first is information that I compile about the niche for the week feeds and things like that. The second is a newsletter that lists my newest posts and upcoming information with the product of the week.

    Well thats my two cents. I wish you good luck. Just always remember to give more than you get and people will flock to your sites and look forward to your emails.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Networking_now View Post

    Marketers who have lists of buyers who purchase every promotion of theirs, even if they don't need it, but just have loads of trust with that marketer.

    Repeat buyers that purchase everything from you.

    How do you go about doing this? besides selling products which provide value and help them?
    It is rare that you get a customer who buys everything
    from you - but it can happen.

    To move in that direction...

    You need to go beyond just providing valuable content
    to building your reputation, character and story so that
    your customers build a much stronger bond with you.

    Keep your eyes open and you'll see that this is what a lot
    of the top e-mail marketers are actually doing.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author DR0832
    It's simple. Make a really, really good product and everyone of your buyers that does not return it will buy every single one of your products in the future. I don't know if this is the case in IM since a lot of this stuff is offered by snake oil salesmen if you ask me, but in other niches this is the case. I created a product and have built a list of 600 in 4 months. This is not much however of this 600 about 150 are die hard customers and will be willing to buy any future products I create. Why is this? My product was so beneficial that they literally can't get enough of it. I have people contacting me non stop asking when my next product is coming out.
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  • Profile picture of the author NTeddy
    It's start with making a quality product to get them into your list . Then, you start to build a strong and trusting relationship with your list by providing them value and useful information. Once, you have established such relationship they will seriously consider your offer. Now, they won't every time take up your offer and purchase it . But, a majority of them will.it is As mentioned by our fellow warriors above.

    Good luck
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