Experience About Optimizing CRT
Thanks to those who ceaselessly share on the forum. I have been planning for the post for a while, and here is some of my experience about how to use pictures in advertising.
1. Use close shot of people.
Close shot can attract more attention and make the attention convert to action. People all have strong curiosity about who the normal person (may be more handsome or more beautiful than average) on the advertisement is, what happened to the person that makes the person perform in that way in the viewer's sight. People are looking for stories about the person.
When you are using a picture, sometimes it is not what appears on the screen, but a lifestyle or an emotional resonance the picture conveys induces clicking.
Recommend to use happy, smiling close shots of women (targeting men, for women then use smiling photos of men) to start test.
Plus, there is a small tip for dating advertisement - to use photos of girls who are curvy. CTR is always good.
2. Colors of picture are important
The overall color of the picture is one of the determinants of CTR. If you want to gain CTR from a row of 4-6 advertisements, except standing out from the competing advertisements, you should also take the original color (blue and grey) of the facebook page into account. Thus, bright and colorful pictures' CTRs are always good. Yellow and orange pictures' effects are always good, because yellow is inverse color of FB's blue. It is also important to note that pictures have clean and dark background occupy the most visual area.
There is another thinking that is to study the overall color. Use Gaussian Blur to highly blur pictures and record the gained colors. Then use the inverse colors that are different from the mainstream colors in the test.
In this article there is a picture that has a colorful face. When it is used in female demo the CTR is good. Does it bring you some inspiration?
Sneaky Facebook Advertising Tricks - Dialing In Your Campaigns Part 2 - ShoeMoney Internet Marketing Blog
3. to be continued ....
1. Use close shot of people.
Close shot can attract more attention and make the attention convert to action. People all have strong curiosity about who the normal person (may be more handsome or more beautiful than average) on the advertisement is, what happened to the person that makes the person perform in that way in the viewer's sight. People are looking for stories about the person.
When you are using a picture, sometimes it is not what appears on the screen, but a lifestyle or an emotional resonance the picture conveys induces clicking.
Recommend to use happy, smiling close shots of women (targeting men, for women then use smiling photos of men) to start test.
Plus, there is a small tip for dating advertisement - to use photos of girls who are curvy. CTR is always good.
2. Colors of picture are important
The overall color of the picture is one of the determinants of CTR. If you want to gain CTR from a row of 4-6 advertisements, except standing out from the competing advertisements, you should also take the original color (blue and grey) of the facebook page into account. Thus, bright and colorful pictures' CTRs are always good. Yellow and orange pictures' effects are always good, because yellow is inverse color of FB's blue. It is also important to note that pictures have clean and dark background occupy the most visual area.
There is another thinking that is to study the overall color. Use Gaussian Blur to highly blur pictures and record the gained colors. Then use the inverse colors that are different from the mainstream colors in the test.
In this article there is a picture that has a colorful face. When it is used in female demo the CTR is good. Does it bring you some inspiration?
Sneaky Facebook Advertising Tricks - Dialing In Your Campaigns Part 2 - ShoeMoney Internet Marketing Blog
3. to be continued ....
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