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It's ALL IN THE MARKETING - FUNNY EXAMPLE

by LegitIncomes
6 replies
I was at the store looking for some eye drops, and there was a product that was meant to flush your eyes, remove debris, etc...

It was a small package with around 120ml of product.
The price was something like $5.98.

So I'm trying to figure out if this stuff really works, what the ingredients are...so I turn it over and see in small print the ingredient: purified water!

And you thought bottled water was expensive! If my math is correct, they are charging $188.61 per gallon! That company must be making a fortune!

#funny #marketing
  • Profile picture of the author Lindsay Brynn
    Haha... It kind of reminds me of the "gas drops" that are sold to parents to help infants with gas and to stop them from being fussy. They don't really do anything but just allow the parents to feel like they are doing something and cost about just as much as those eye drops
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  • Profile picture of the author Sam Rodrigo
    Josh, did it work? Sam.
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    • Profile picture of the author LegitIncomes
      Originally Posted by Sam Rodrigo View Post

      Josh, did it work? Sam.

      LOL

      Didn't try. If I wanted to, I would have headed to the grocery isle and picked up a gallon of purified water for around $1.
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      • Profile picture of the author Minisite Nerd
        That's unbelievable!

        How would someone even think of doing something like that? I'll bet you're like 1 out of 1,000 who actually looks at the ingredients, probably even less.

        Crazy.:rolleyes:
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  • Profile picture of the author Sam Rodrigo
    Yeah, but for $5.98 you would have had a perfect nozzle to pour drop by drop in your eye. Try that with a gallon container at a traffic light.

    Anyway, I liked your example, because it's the most mundane products that have the out-of-the-world margins, that we often don't stop and think about.

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    • Profile picture of the author LegitIncomes
      Originally Posted by Sam Rodrigo View Post

      Yeah, but for $5.98 you would have had a perfect nozzle to pour drop by drop in your eye. Try that with a gallon container at a traffic light.

      Anyway, I liked your example, because it's the most mundane products that have the out-of-the-world margins, that we often don't stop and think about.

      Sam
      I know, it's definitely worth the extra $187/gallon for the perfect nozzle. :rolleyes:


      Originally Posted by Minisite Nerd View Post

      That's unbelievable!

      How would someone even think of doing something like that? I'll bet you're like 1 out of 1,000 who actually looks at the ingredients, probably even less.

      Crazy.:rolleyes:
      Definitely. I'm sure most people don't look.

      The marketing on the package was really good though. That's what made me wonder what exactly was in it. If the marketing hadn't been quite so good, I probably wouldn't have looked at the ingredients!
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