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What should an email signup button SAY?

by ScottFox
5 replies
What do you think is the best call to action for a button on an email signup form?

Does your experience suggest using "sign up" or "subscribe" or "join us now" or "get emails" or what?

Note: I'm not talking about the sales copy to attract and entice the visitor to fill out the form, only the word or words you recommend using in the button itself...

Suggestions? Anyone studied this and have numbers to back up a recommendation?

Thanks.
#button #email #signup
  • Profile picture of the author WillR
    The only test that matters is your own. If someone says the word x has worked best for them, it's not a reason for you to use it also since every market will react differently and it also depends a lot on what is being presented on the rest of the page.

    This is definitely something you need to test yourself.

    I would have it a guess that words like 'Subscribe' or 'Get Emails' wouldn't work very well because a subscription can have negative connotations as can receiving a bunch of emails.

    The first thing I would test is something simple like 'Get Instant Access' or if you have a report or something like that, 'Send Me The Report'.
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  • Profile picture of the author Willie Crawford
    I would have the label suggest a benefit, such as "Send
    Me Exclusive Updates" or "Share The Latest Insider Tips."

    Maybe shorter phrases, but pointing out a benefit of
    subscribing.

    Willie
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  • Profile picture of the author shafinazahra
    You should be using words like 'instant access' or 'free video' or 'secret revealed' it should sound more like a giveaway than anything else
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  • Profile picture of the author Woodward82
    A good start would be to find the successful marketers in your niche and see what they are using. Find a couple of them and then split test the ones that are already proven in your niche. Let the numbers tell you the facts
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  • Profile picture of the author Stuart Walker
    There are endless options, just test what works.

    On various sites I find a wide range of things work including "Let's do this!", "Sign me up" "Give me access", "Make me awesome" and all sorts of other things. I only find out by testing.
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