Same content, different keyword?

by Xebec
4 replies
When your research shows good search volumes on multiple variations of the same kw phrase, does it pay to optimize a page for each variation?

And, if so, is it ok to use the same content except for the kw variation?

Example kw phrases:

Acme 201 Widget
Acme 201 Widgets
Acme Widgets
Acme Widgets model 201
Acme Widgets 201
Widget Acme 201

If I have an article on my page to target these phrases, would it work to have 6 pages of the same article, but simply replace the Title, Meta, and kw phrase use throughout the article? Or, would that get penalized as duplicate content?

And, if it's going to get penalized, how do you recommend we optimize for each variation (ideally, without too much extra work)?

Thanks!
#content #keyword
  • Profile picture of the author Kay King
    I wouldn't optimize for variation that close. I would include 2-3 variations in one page of content. If you use a page for each, pages should be unique and target different aspects of Acme widget such as "save money with ..." "how to use....", "where to find....", "profit from....".

    If you are adding a page to a site - use unique content or you're wasting your time.

    kay
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  • Profile picture of the author JayXtreme
    Take this for what it's worth, but it's an educated opinion..

    Don't EVER use the same content on multiple pages on your site.. you will regret that. If you don't want to put effort into creating new content, then my best and preferred option is to outsource it...

    Peace

    Jay
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  • Profile picture of the author Franck Silvestre
    Out of these keywords,

    Example kw phrases:

    Acme 201 Widget
    Acme 201 Widgets
    Acme Widgets
    Acme Widgets model 201
    Acme Widgets 201
    Widget Acme 201

    I would choose the one with most search and less competition and use the variances on the same page, plus using some LSI keywords.

    If you do this right, you will rank for almost all the terms above, and even other variations that you didn't think about.

    I'd use all these one the SAME page.

    Franck
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  • Profile picture of the author Kurt
    Originally Posted by Xebec View Post

    When your research shows good search volumes on multiple variations of the same kw phrase, does it pay to optimize a page for each variation?

    And, if so, is it ok to use the same content except for the kw variation?

    Example kw phrases:

    Acme 201 Widget
    Acme 201 Widgets
    Acme Widgets
    Acme Widgets model 201
    Acme Widgets 201
    Widget Acme 201

    If I have an article on my page to target these phrases, would it work to have 6 pages of the same article, but simply replace the Title, Meta, and kw phrase use throughout the article? Or, would that get penalized as duplicate content?

    And, if it's going to get penalized, how do you recommend we optimize for each variation (ideally, without too much extra work)?

    Thanks!
    Hi Keith,

    IMO, you're on the right track, but need to twist your strategy just a bit. I like your strategy of optimizing for slight variations of a keyword phrase, assuming the "root" is profitable.

    I don't like using exacrt doop content on the same domain to do it. If you do, the most likely outcome is Google will ignore (not penalize) the doop pages, unless you do it too much and Google red flags the site as spam.

    Instead, "spin" or rewrite a the paragraphs and add them to different articles. Put the spun/rewritten paragraphs in different orders. Write a paragraph or two of totally unique info for each.

    Now you have 6 articles that are "fairly" unique to a human and very unique to a search engine.

    Next, take the best/longest article and post it on your own site. Take each of the remaining 5 and post one each on free, third party hosts, such as Squidoo, Hubpages, Blogger, wordpress.com, etc.

    Optimize each using slightly different keywords, but mix in others on each page as suggested above.

    Create a linking minor campaign for each. Pick 1 or 2 pages (not on your own domain) and be fairly agressive with your linking, such as heavy bookmarking, etc. See what you can get away with.

    Be more conservative with the other two, but go get some links. And be extra careful with your own, main site, but get it some links.

    Create a link chain, pointing a link to site 1 to #2, #2 to #3, etc. with #5 pointing to your main article on your own site. Also, pick another site or two and link directly to your main article.

    As you build "power" to a single article, it passes this power on to your other articles.

    Your goal isn't to rank high for a keyword, or even multiple keywords. It is to have multiple high ranks for multiple keywords. If someone types in your main keyword, you want to own as many of the top 10 results as possible.

    For example: #1 is your main article, #2 is your Squidoo, #4 is Hubpages, etc.

    Repeat with another article and set of keywords, using a different footprint of free resources (Ezine Articles, a free host, Zimbio, etc) pointing to a main article on your own domain.

    Don't settle for a single good ranking. Learn how to DOMINATE.
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