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Purchase Page Layout - where to put price?

by BeckM2
7 replies
Hi,
I sell a $300 book to a niche market (yes, it sells), but I'm wondering about the best ways to optimize and A/B test my "purchase" page...

I spent a long time with the sales page (with the help of many people here) and now that I'm getting a good number of clicks on the "buy now" button on the sales page I want to see if changing the purchase page will have an effect on sales.

I do not want to lower the price, so it there a recommended approach to teasing a "purchase" page? What things should be varied on a purchase page? The location of the price? The reason you need the product? Why it's such a great value?

Thank you in advance for any advice!
R
#layout #page #price #purchase #put
  • Profile picture of the author Greedy
    For whatever it's worth the page is: Purchase | Short Hills Design, LLC
    Are you using that as the sales page you are linking to?

    Side questions... Have you ever split tested a lower or higher price?
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    • Profile picture of the author BeckM2
      Originally Posted by Greedy View Post

      Are you using that as the sales page you are linking to?

      Side questions... Have you ever split tested a lower or higher price?
      1). The sales page is www.shorthilsdesign.com/workbook and when you click to buy it you are directed to the purchase page.

      2) Yes -- I did test the pricing. It sold a ton at $99 but it still sells at $300.
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      Internet Marketing for Dentists and Physicians
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    • Profile picture of the author BeckM2
      Originally Posted by Art of Marketing View Post

      Have you tested the number of people leaving your site and not purchasing?

      I went to the home page and there is no opt in to join your list so you can promote to them later....nor when they try to click off your purchase page they may be gone forever.

      That is what I would focus on right now I think.

      Also if you want to get some great tips on making sure your page converts ask for it in the CopyWriting section of the WF forum.

      Keep in mind They are deadly....helpful.

      -Art
      Thanks for taking a look.
      1) But where on the home page would you put the op-in? I wanted to keep my services (web design, seo) clear of opt-in because that's my core business. The book is another thing that I do that leads into converting the visitor into a potential client.

      2) Would you do one of those (popup on exit) things -- "don't miss out on the chance to download a free copy of the introduction....."

      And if so, which popup would you recommend. I recall a ways back there was a good one for Wordpress that was around $80.

      Thank you!
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      Internet Marketing for Dentists and Physicians
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  • Profile picture of the author John Romaine
    Originally Posted by BeckM2 View Post

    1). The sales page is www.shorthilsdesign.com/workbook and when you click to buy it you are directed to the purchase page.
    I couldn't get that to load?

    Originally Posted by BeckM2 View Post

    2) Yes -- I did test the pricing. It sold a ton at $99 but it still sells at $300.
    Ok. Regardless of price, which one is more profitable?

    Originally Posted by Art of Marketing View Post

    Have you tested the number of people leaving your site and not purchasing?
    Better question - what is your current conversion rate?

    Originally Posted by BeckM2 View Post

    I went to the home page and there is no opt in to join your list so you can promote to them later....nor when they try to click off your purchase page they may be gone forever.
    How about one thing at a time, hey?

    Originally Posted by BeckM2 View Post

    Also if you want to get some great tips on making sure your page converts ask for it in the CopyWriting section of the WF forum.
    Go to Facebook and ask for Colin Theriot. He's not cheap, but he WILL get you results. He runs a Facebook page called "The Cult of Copy"

    https://www.facebook.com/groups/cultofcopy/?fref=ts

    Originally Posted by MatthewWoodward View Post

    Hi,

    I would try putting the price and buy now buttons in different colours and also try a larger sized price as well.

    Check this out to get a good idea of how button colour can affect things-

    How I Increased Profits By Changing The Colour Of A Button
    I agree with Matthew. (he knows his stuff)

    Consider changing up your buy buttons. They don't really stand out. There's no real urgency or call to action.

    Concentrate on one thing at a time. Don't get lost with popups, and optins and exit grabbers just yet.
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  • Profile picture of the author thedanbrown
    You should have the guarantee, a summary of the benefits and then the price should be in the normal checkout area. Depends what mercahnt you're using but I wouldn't go out of my way to put the price in other than where they would enter their credit card in.
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    • Profile picture of the author BeckM2
      Originally Posted by thedanbrown View Post

      You should have the guarantee, a summary of the benefits and then the price should be in the normal checkout area. Depends what mercahnt you're using but I wouldn't go out of my way to put the price in other than where they would enter their credit card in.
      Do you mean on the workbook page or the purchase page? Thank you!
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      Internet Marketing for Dentists and Physicians
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