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What Do I Do With All These Women?!?!?!

by Mark Kaye
32 replies
Hey everyone!

I have had a LIST EXPLOSION the last two days because of a contest I'm running on my new site. Over 2000 new subscribers in 24 hours.

The majority of these subscribers are WOMEN ages 18-34.

What is the BEST thing to promote to that demographic?

AMAZON Affiliate Links?

BEAUTY and HEALTH products?

WEIGHT LOSS?

Anyone have any ideas or suggestions? What have you had success with?
#women
  • Profile picture of the author thedanbrown
    I guess that would depend on the reason they opted-in... What are their interests?

    Think about the focus of your site and the reason they opted-in. Then give them some content related to that topic and mix in a promotion for an Amazon product or even a Clickbank product if it is relevant to them
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    • Profile picture of the author rossm
      Chocolate....all women love chocolate!
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    • Profile picture of the author Mark Kaye
      Originally Posted by thedanbrown View Post

      I guess that would depend on the reason they opted-in... What are their interests?

      Think about the focus of your site and the reason they opted-in. Then give them some content related to that topic and mix in a promotion for an Amazon product or even a Clickbank product if it is relevant to them
      They all listen to music. It's a radio site. The prize was for a Jawbone Jambox. So that a good place to strart. Thanks!
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      • Profile picture of the author Karupted Charlie
        Originally Posted by Mark Kaye View Post

        They all listen to music. It's a radio site. The prize was for a Jawbone Jambox. So that a good place to strart. Thanks!
        Music would be a good choice as electronics if they are interested in a Jambox. We have been toying with Pintrest traffic and women are responding heavily to diet ads as well.
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        • Profile picture of the author IMstarter
          of course health, beauty, diets, dating will always appeal but these sorts of products are constantly being targeted at women so try to think outside the box.

          I would stay away from amazon personally.

          Stick with what you know and what has worked in the past. If it brought them to you then keep giving them something they will want. You will make more money that way.

          If you signed up to a newsletter only to receive a series of 'random and unrelated' adverts targeted at you based on your sex the first thing you would do is unsubscribe.

          Treat your list how you would like to be treated and give them more of what they want!

          Put up another competition or do something else to keep the subscription list growing. Segment your list. It will allow you to market more efficiently. But you should definitely have a list for all your 'prospect customers' i.e new list subscribers. Then market a cheap product to them. Once they have bought it move these people to the 'proven customers' list. Sell something more expensive to the proven list while providing the prospects with cheaper deals.
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  • Profile picture of the author drewfioravanti
    This is something you should have considered long before you created your contest.
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    • Profile picture of the author Mark Kaye
      Originally Posted by drewfioravanti View Post

      This is something you should have considered long before you created your contest.
      My original goal was to target Radio Broadcast pros for a webinar series... Off Air Profits by Mark Kaye

      However, What I didn't think of were all of the listeners who would be responding as well who may not be interested in "monetizing your audience"

      So this is a "Serendipitous byproduct." But you're right. I should have seen this coming.
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      • Profile picture of the author vicwic
        Originally Posted by Mark Kaye View Post

        My original goal was to target Radio Broadcast pros for a webinar series... Off Air Profits by Mark Kaye

        However, What I didn't think of were all of the listeners who would be responding as well who may not be interested in "monetizing your audience"

        So this is a "Serendipitous byproduct." But you're right. I should have seen this coming.
        How do you know they're not interested in "monetizing" in general? Assume nothing! Maybe they could be broadcast wannabes?
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  • Profile picture of the author Alexa Smith
    Banned
    It depends on the traffic demographics: who they are and what brought them to your site, and where they came from, surely?

    Shoes, maybe?

    Also dating/relationships, parenting, education, weight-loss/nutrition, fashion, cosmetics, travel, and so on. If you buy (or even look online) at a couple of magazines targeted and sold to that demographic, and see who's advertising in them, you'll have plenty of possible answers.
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    • Profile picture of the author travlinguy
      Originally Posted by Alexa Smith View Post

      It depends on the traffic demographics: who they are and what brought them to your site, and where they came from, surely?

      Shoes, maybe?
      Verrrrrry interesting...
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  • Profile picture of the author Brendon Zahrndt
    Go to Magazines.com and search 'Women's'.

    Pure gold right there.
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  • Profile picture of the author Gary Ning Lo
    How did you get them to sign up? I would promote something related to the offer that made them sign up for best results...

    But in general beauty and weight loss will always sell well with women

    Cheers,

    Gary
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    • Profile picture of the author Dburn
      Promote something related to what they opted in for. The fact that you got them on your list means that they must be interested in that so they are going to be more likely to buy something related to what they signed up for.
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  • Profile picture of the author alvinchua91
    Beauty, fat loss and fashion definitely.
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  • Profile picture of the author talfighel
    Originally Posted by Mark Kaye View Post

    What is the BEST thing to promote to that demographic?
    That is the weirdest thing I have ever heard in terms of a question. (Sorry for being a little rude).

    I mean, why did they opt into your newsletter in the first place. You need to look at the opt in page and then offer them what ever you promised them in the first place.
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    • Profile picture of the author Mark Kaye
      Originally Posted by talfighel View Post

      That is the weirdest thing I have ever heard in terms of a question. (Sorry for being a little rude).
      Nope not rude at all. The contest is a "Nominate the Hottest Female DJ contest." There is a prize, music related. I was targeting Industry pros, but forgot about all the listeners who would also be opting in...turns out most of them are women. So now I have a whole list of women who I can hopefully monetize.
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  • Profile picture of the author Willie Crawford
    My first thought was that you could auction off a date with
    me to them

    Given that music is a demonstrated interest, I'd offer them
    music, and music-related gadgets???

    Willie
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  • Profile picture of the author dsouravs
    Love Propose Letter

    Without knowing what content are you running I dont think we can say accurately...

    Are they coming from a Weight Loss related campaign? Then yes .. Weight Loss...

    If beauty related product campaign.. then beauty related product in Amazon

    my 2c
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    • Profile picture of the author drewfioravanti
      Originally Posted by dsouravs View Post

      Love Propose Letter

      Without knowing what content are you running I dont think we can say accurately...

      Are they coming from a Weight Loss related campaign? Then yes .. Weight Loss...

      If beauty related product campaign.. then beauty related product in Amazon

      my 2c
      You should read the thread before posting.
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  • Profile picture of the author Devin X
    Banned
    Send them smiley faces....
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  • Profile picture of the author rodsav
    Your web-site contest went great. Obviously, whatever your web-site promotion was got their attention. Finding the right product is a good question but you have a list and hopefully some prospects wanting to spend some money.
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  • Profile picture of the author ceenote100
    Sell them smartphones. Women love smartphones.
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  • Profile picture of the author dhaniramkesari
    If they opted in to win a Jambox it could be difficult to monetize that list, unless they bought something that qualified them for the box?, for the reason that they were looking for a freebie not a product.

    BUT, it's definitely worth a shot to monetize it and I think weight loss or beauty products might sell nicely with women. You could possibly consider a sort of dance exercise program? Just an idea
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  • Profile picture of the author rleejr
    I suggest you promote something related to the contest that you're running. They opted obviously because of the prize, so you can start with that.

    I read that it's a music site. Though most women are interested in health loss, cosmetics, and the like; I think it would be unwise to focus on that and not on the very reason they joined.

    Music-related topics should be your priority. Maybe more on their nominated Famale DJs. With the amount of subscribers you had in 24 hours, I assume they dont just want your prize but are loyal fans as well. Then electronics, as you mentioned that the prize is a Jambox.


    A little of those diet pills would work too. Since most women can't resist reading about weight loss stories. But keep it to a minimum.

    Hope all goes well for you!
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  • Profile picture of the author Igor Fridrihs
    Look at Vogue site and you immediately notice trends there.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by Mark Kaye View Post

    Hey everyone!

    I have had a LIST EXPLOSION the last two days because of a contest I'm running on my new site. Over 2000 new subscribers in 24 hours.

    The majority of these subscribers are WOMEN ages 18-34.

    What is the BEST thing to promote to that demographic?

    AMAZON Affiliate Links?

    BEAUTY and HEALTH products?

    WEIGHT LOSS?

    Anyone have any ideas or suggestions? What have you had success with?
    What brought them to your site? Not all women are fat or interested in Beauty and Health. That's just stereotyping. I'm sure there was a reason they all subscribed. What is your contest offering? Whatever it was, it sounds like that may be what they were interested in.
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  • Profile picture of the author curationsoft
    i suggest you promote weight loss. women are always conscious with their figure.
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  • Profile picture of the author Rbtmarshall
    I'm curious.


    Did the visitor have the option to enter your jawbone jambox giveaway without opting into your mailing list?
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  • Profile picture of the author aizaku
    Weight loss seems to convert across all niches. I saw a digi product on clickbank about weight loss after pregnancy. I'd test it on your list.

    best of luck!

    "Girls like ice cream" - Tony Montana
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  • Profile picture of the author bizgrower
    Not necessarily in this order: shoes, chocolate, auction for a date with Willie, or a deal on a Jambox and related items.

    Beware, contest entrants may not become buyers of anything.

    Dan
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