A new twist on email marketing?
So I was just over at Fiverr a little while ago, and a strange thing happened. Within 5 minutes of being on the site, I get an email from the Fiverr admin with the subject line "Gigs to promote your business", and in the body of the email were links to a handful of gigs along with a short description of each one.
Oddly, it was the first time in at least a month that I've been on Fiverr's website OR gotten an email from them.
Coincidence?
Then it got me thinking... even if it was a coincidence... what if you sent your prospects and customers who are on your list a friendly email based on *when* they visit your site? I think this might be most effective for e-commerce type sites where several different products are sold, but I could see how it might be effective for other types of sites as well.
When someone signs up to your list from your website, it would be easy to record their IP address along with their email address and save it to a database (alternately, you could do something similar based on cookies instead of IP addresses). And then for each person that visits your site, the script could search the IP / cookie database, then whenever it finds a match, fire off an email to them a short while after. You could even customize it based on the pages they visited...
"Hey [first name], I noticed that you visited [my site] today and were browsing the [product line] section. Did you find everything you were looking for? By the way, in case you didn't know, we have a special deal going on right now for x..., etc etc"
^ Sometimes all it takes is a little extra nudge like that to push a warm prospect over the top and make a purchase. "Strike while the iron is hot", so to speak.
Case in point...
When I was on Fiverr a little while ago I was browsing for a specific type of gig. But then I got an email from them a few minutes later reminding me of another type of gig (one of which I could also use right now). Which means I will now likely wind up purchasing 1 or 2 extra gigs, simply because of a perfectly-timed email.
If they had sent me that same email a week ago I would have ignored it, because I didn't need any gigs a week ago. But since the email arrived at the perfect time (when I'm in a "gig-buying" mood and ready to spend money), it worked.
Again, I don't know if the email I received from Fiverr is actually based on when I visited the site, or if it was just a coincidence. Regardless, I think that sending personalized follow-up emails based on when your prospects/customers visit your site might be something worth testing.
What do you guys think?
Oddly, it was the first time in at least a month that I've been on Fiverr's website OR gotten an email from them.
Coincidence?
Then it got me thinking... even if it was a coincidence... what if you sent your prospects and customers who are on your list a friendly email based on *when* they visit your site? I think this might be most effective for e-commerce type sites where several different products are sold, but I could see how it might be effective for other types of sites as well.
When someone signs up to your list from your website, it would be easy to record their IP address along with their email address and save it to a database (alternately, you could do something similar based on cookies instead of IP addresses). And then for each person that visits your site, the script could search the IP / cookie database, then whenever it finds a match, fire off an email to them a short while after. You could even customize it based on the pages they visited...
"Hey [first name], I noticed that you visited [my site] today and were browsing the [product line] section. Did you find everything you were looking for? By the way, in case you didn't know, we have a special deal going on right now for x..., etc etc"
^ Sometimes all it takes is a little extra nudge like that to push a warm prospect over the top and make a purchase. "Strike while the iron is hot", so to speak.
Case in point...
When I was on Fiverr a little while ago I was browsing for a specific type of gig. But then I got an email from them a few minutes later reminding me of another type of gig (one of which I could also use right now). Which means I will now likely wind up purchasing 1 or 2 extra gigs, simply because of a perfectly-timed email.
If they had sent me that same email a week ago I would have ignored it, because I didn't need any gigs a week ago. But since the email arrived at the perfect time (when I'm in a "gig-buying" mood and ready to spend money), it worked.
Again, I don't know if the email I received from Fiverr is actually based on when I visited the site, or if it was just a coincidence. Regardless, I think that sending personalized follow-up emails based on when your prospects/customers visit your site might be something worth testing.
What do you guys think?
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