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Need your opinion! How to segment list

by Battra
6 replies
I have a website targeted to moms with a lot of contents related to parenting & family. I'm thinking of promoting the site through PPC and create different ads for different interest, i.e. parenting, health, etc and capture visitor's emails.

Should I create separate autoresponder series for each interest? Or can I group them together so I can cross promote down the road?

My thought is although someone sign up through health ads, she may also be interested in health or maybe cooking products.

What do you think?
#list #opinion #segment
  • Profile picture of the author writeaway
    I use separate list creation out of one general list. It works great for filtering interests.
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  • Profile picture of the author Battra
    So you segment them AFTER they subscribe? What do you use to trigger the split. i.e. clicking link, buy something, etc?
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    • Profile picture of the author Shaun OReilly
      I segment my lists by interest area so that I get a closer
      message-to-subscriber match for my e-mails.

      If you have a woman who is interested in health they may
      (or may not) be highly interested in cooking too. Therefore,
      I'd recommend having list segments, e.g. one for health
      and another one for cooking.

      However, how you segment your lists, really depends
      upon the autoresponder system that you're using.

      Some autoresponder systems are easier to finely segment
      lists with than others.

      Dedicated to mutual success,

      Shaun
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      .

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      • Profile picture of the author Battra
        Thanks for the input everyone!

        Originally Posted by Shaun OReilly View Post

        If you have a woman who is interested in health they may (or may not) be highly interested in cooking too. Therefore,
        I'd recommend having list segments, e.g. one for health and another one for cooking.
        So then I only talk about health in the health list and only talk about cooking in the other? I'm writing autoresponder series for the list and no broadcast.

        Originally Posted by Shaun OReilly View Post

        However, how you segment your lists, really depends upon the autoresponder system that you're using.
        I'm using arpReach which is great so far because it allows categories, etc for segmentation.
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    • Profile picture of the author sekharsub
      Originally Posted by Battra View Post

      So you segment them AFTER they subscribe? What do you use to trigger the split. i.e. clicking link, buy something, etc?
      You can have custom fields while capturing the leads. You can use that field to segment the list latter
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    • Profile picture of the author writeaway
      Originally Posted by Battra View Post

      So you segment them AFTER they subscribe? What do you use to trigger the split. i.e. clicking link, buy something, etc?
      I send them general content. They can then self-filter based on the general content. Example: If you want to make money doing XXXX send an email to (DIRECT AWEBER address for filter list) for the email tutorial series.
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