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Making (not taking) surveys

by skylang
4 replies
Anybody have any info on making surveys then selling reports on the data found?

That's what I've noticed a lot of high-flying info companies are doing - run a survey, collect data from 10,000 people, crunch the data and create a report on the findings (usually full colour with lots of graphs and pie charts), give away the executive summary and sell the meat of the report for $100's or even $1,000s. I'ts primary research and the findings are valuable to a lot of people (mostly companies). But there must be some serious science behind it.

In the end, though, it's another online, digital business model. I'd like to learn more about it.
#making #surveys #taking
  • Profile picture of the author drewfioravanti
    Find a market, ask them what they want, create it, sell it to them.
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    • Profile picture of the author lotsofsnow
      Originally Posted by drewfioravanti View Post

      Find a market, ask them what they want, create it, sell it to them.
      Yes, that is exactly how you do it.
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      Call Center Fuel - High Volume Data
      Delivering the highest quality leads in virtually all consumer verticals.

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  • Profile picture of the author WillR
    I think there is more money to be made by doing surveys and creating solutions that solve those people's biggest problems... rather than just selling the data from those surveys to other people.
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    • Profile picture of the author skylang1
      Originally Posted by WillR View Post

      I think there is more money to be made by doing surveys and creating solutions that solve those people's biggest problems... rather than just selling the data from those surveys to other people.
      By "doing surveys" do you mean running a survey on a given market segment to find out what their "biggest problems" are?
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