Getting Testimonials for a Sales Page

You can also sell pre-release copies at a discount rate to your list, which is a great way to take the raw black-and-white PDF and make the seed money to outsource layout and design. If you don't make enough to cover that, the product probably won't sell anyway.

A good system for this is to have an autoresponder set up to automatically add buyers to a new list, then email them (a) a reminder in three days that they agreed to review the product, and (b) a short questionnaire in seven days about the quality of the product. Those who respond to the questionnaire get an upgraded copy of the design-enhanced product and early access to the affiliate program.

This gives them an incentive to fill out the questionnaire, which should include questions like "Why did you buy this product?" and "What did you like best about the product?" and "What results have you gotten from using the product so far?" - leading questions that are likely to produce solid testimonial material. At the end, you should ask for a picture you can use on their review, their city and state, and what website they would like linked to their name.

You'll rapidly develop a solid stable of testimonials with images and links. They're also real reviews from real people with real websites. Plus, you can develop the product at no or low cost, then use other people's money to finish it.

That's just wrong advice there! Not only unethical, but can cost you a chunk of change in fees should any one call you on it and sue you, or the FTC get's a hold of you.

Give out a few free copies to your list (if you have one) and then ask for a review in exchange. But never right them yourself... not a good idea...