Why Do People Make So Much Fuss Over Niche Selection!
For newcomers just getting into Internet Marketing, it would be five minutes well spent going over the following points before setting sail for your online career in a niche that might get floored by the next Google Algorithm change.
Your first real task is to create a product to sell. That's a subject for a different post, but before you do even that, you have to decide on a niche for your business empire.
Easy Niche Selection:
People get hung up on this and spend decades deciding on a niche. Don't let it get to you like that. Sure, - it's important, but not THAT important.
Let me make it clear. If I were choosing a niche to build a site that I wanted to rank in Google, then that involves a whole load of research and back-linking and stuff that I'm NOT going to get into here. I don't like niches that depend on SEO for the reason mentioned in the first paragraph.
I want to be in control of driving traffic to my site, rather than relying on Google with it's endless algorithm changes and updates. I want traffic to my sites to be controlled by me.
So now that you understand that, let me describe to you a few ways that you can make a nice quick decision about your niche, because seriously, you don't want to get bogged down in this.
Easy Niche Selection: Method 1
If I may say so, you want to be a trend-follower here, not a trend-setter. And certain markets do well ALL THE TIME, so don't go trying to pick a niche that no-one else has thought of. Choose one that already has loads of followers - I'll show you exactly how in Method 3. Competition is really good for us. It means there are lots of customers.
Generally speaking, if you stick to any of these 3 evergreen markets ... you'll be fine.
HEALTH, WEALTH and LIFESTYLE.
Now you'll notice I said that these are "markets", not "niches". There is a difference. A niche is a more refined topic that is a sub-section of a market. In other words, a niche is a more targeted thing altogether than a 'market', which is a general term.
"Cars" is a market. "Ford Cars" is a broad niche. "Ford 4WD Cars" is a tighter niche.
You get the picture? Pick a niche that's specific, something that you can easily stand out from the crowd with.
I'll list these 3 evergreen markets below, and under them, a selection of niches within that market. Then you'll totally get the idea. Literally almost any of the niches, and there are many more than I've listed here, will be perfect.
So ...
Health (market)
Healthy Eating, Vitamin Supplements for Babies, Lose Weight when Pregnant, Quit Smoking Easily, Skin Care for Farmers.
Wealth (market)
Work from Home, Online FX Trading, Internet Marketing, How To Purchase Foreclosures, Debt Relief for Beginners
Lifestyle (market)
Mind Body & Spirit, Online Study Courses, Alternative Energy, Relationship Advice, Dating for Mature People.
So you get the picture. Choose one and get started.
Easy Niche Selection: Method 2
Above I've described one way. Another way is to just make a list of all the things you're either:
Already interested in, (a topic that currently appeals to you)
Already good at, (a hobby or something you do like train dogs)
Interested in becoming good at, (something you'd enjoy researching)
Just write them down and get together a list of a dozen or so, perhaps even as many as 20.
In just minutes, I was able to compile a list of over a dozen things that I knew I could make a reasonable attempt at writing an eBook about.
You need to slim down your list and ultimately decide on just one, so by a process of elimination, just tick off your favorite three niches.
Then think about your last three niches a while longer, and choose ONE. Maybe think about it for an hour or so.
And there you have it - your niche.
Easy Niche Selection: Method 3
My last easy method of finding a niche is really cool as it virtually guarantees that a niche is busy and active, with a hungry crowd of evergreen buyers wanting what you've got. So you won't be left wondering if your choice of niche is a good one.
And I think you'll agree, that's exactly what we want.
In truth, any of these methods will work just fine. This one is just quite different in that it gives us that certainty of knowing that we're choosing a good niche. And, it utilizes some of the concepts already introduced in the other two methods.
Anyway, here's how it works...
I'm going to use various factors that will confirm with certainty that a particular niche is busy, active and has people actively seeking it out and buying.
Get Niche Ideas First ...
But I have to get ideas for my niche first. So for that, I'm going to go across to Amazon and search the categories and sub-categories until I find a few topics that I could be interested in. Don't over-dramatize this, it's not difficult.
You might like to keep in mind the three evergreen markets that I mentioned earlier, and search on related categories/niches.
You're going to want to jot down a list of maybe a dozen or so, just like you did before in Method 2.
Then, for each of the niche choices that you've just written down, you want to run the following 5 checks to tell you for sure whether the niche is good or not. To be good, a niche has to pass ALL FIVE CHECKS.
1) I'm gonna go to Amazon and search Amazon books using my major niche term (weight training, quit smoking, wealth building etc) as the search term. What I'm looking for is over 1,000 results. If I get this, I know there's demand for this material. Publishers would not print these things if no-one's buying them.
2) Then I'm going to go to the Google Keyword Tool. This is an ingenious tool that allows you to see exactly what people search for in Google.
To use the Google Keyword Tool, you'll need to set up an account first with Google.
At the left hand side of the screen where it says "Match Type", I'm selecting BROAD match.
In the center of the screen under the keyword zone, where it says "Only show ideas closely related ...." - don't check that box.
In the same location where it says "Advanced Options and Filters" click on that and select "All Countries" or "USA" and "English". This will give you more or less the whole world's figures, or at least the largest English speaking nation's figures - either is fine.
Then click "Search".
What we want to see is at least a MILLION searches per year. So you'll have to multiply the monthly total by 12 to get that figure. Or divide a Million by 12 if you want to use the figures the tool gives you. Either way, a quick calculation will do the job.
3) Next, we're going to go to Google to search on your niche term. But don't use your own country specific Google. Instead use the Google you'll find at Google as that is NOT country specific. Type in your search/niche term in QUOTES for an exact search. We want to see at least 50,000 "exact" search results.
4) Then you need to go across to Yahoo and Bing (these guys are now the same company), and type in your search term there. Again, don't use your own country specific Yahoo as that will give skewed results.
For Yahoo, you'll need to use a U.S. proxy server (this allows you to pretend you're searching from the USA), so that your search results emulate theirs exactly.
A proxy server can be found at Free Proxy - Surf Anonymously & Hide Your IP Address - Hide My Ass! . Enter that URL first, then just type Yahoo.com into the search field and click 'Hide My Ass'.
You'll then be taken to a virtual regular Yahoo screen. Just type in your niche term as normal, and what you're looking for are PAID ADS to show up to the right of the search results. The thinking here is that if Advertisers are paying to have ads appear when people search on those terms, then that search term (your niche) is profitable.
Then, repeat the same search in quotes for an exact match result. If there are still Paid Ads on this more targeted search, then that is even better confirmation that the search term attracts buyers. If it didn't, advertisers wouldn't place ads there. It's that simple.
Look for at least one full page of ads when you search without quotes, and some ads when you search with quotes.
5) My final check is a measure of a niche's 'saturation' level. In other words, is it already over supplied or not? You don't want to start out in a niche where there is already an over-supply of people trying to service that demand.
In plain language, this formula compares the amount of material available for purchase in a niche, to the number of people searching for that material, and it's expressed as a percentage. I want to see a figure under 5%.
This is the equation I use:
Amazon Results x 10 / Google Keyword Tool Annual Searches x 100%
(With the Amazon results x 10, I'm just multiplying the largest single supplier's offerings in a niche by 10, as a way of taking into account all the other places that may offer similar items in this niche. It's not exact, but it's certainly near enough for what we need.
An example for an imaginary niche might produce the following figures ...
Amazon Book search results = 12,100 products available
Google KWT searches = 550,000 searches per month or 6.5 million per year
Therefore - ((12,100 x10) / 6,500,000) x100% = 1.86%
Which is well under our limit of 5%
As I said, this is not an exact science, but its close enough to provide us the indication we need.
So these can be your three methods of easily finding a good profitable niche.
You can use any of them. Method 3 will probably take the longest, but even that is only an hour or so once you get started.
If you're still not totally sure about finalising your niche, for a final check, just Google the niche name. "Dog Training", Weight Loss", "Strength Training" to suggest a few good ones. And if a lot of information sites come up, then you know you've hit on a good usable niche, at least one that a lot of other people seem to be using, and they won't be all wrong. Does that make sense?
Qualities of The Best Niches
Generally speaking, the best niches will either ...
Solve someone's problem, or
Improve their quality of life, or
Make them money
As I said, these ideas are aimed at newcomers that might be delaying getting started for want of finding a niche. I know I stalled for ages before finally getting going using one of the methods above. I've now used two of these methods to produce very worthwhile sites. So as it says somewhere in there, - "don't get it perfect, get it going!"
All the best guys,
Your first real task is to create a product to sell. That's a subject for a different post, but before you do even that, you have to decide on a niche for your business empire.
Easy Niche Selection:
People get hung up on this and spend decades deciding on a niche. Don't let it get to you like that. Sure, - it's important, but not THAT important.
Let me make it clear. If I were choosing a niche to build a site that I wanted to rank in Google, then that involves a whole load of research and back-linking and stuff that I'm NOT going to get into here. I don't like niches that depend on SEO for the reason mentioned in the first paragraph.
I want to be in control of driving traffic to my site, rather than relying on Google with it's endless algorithm changes and updates. I want traffic to my sites to be controlled by me.
So now that you understand that, let me describe to you a few ways that you can make a nice quick decision about your niche, because seriously, you don't want to get bogged down in this.
Don't Get it Perfect, - Get it Going !!!
Easy Niche Selection: Method 1
Generally speaking, if you stick to any of these 3 evergreen markets ... you'll be fine.
HEALTH, WEALTH and LIFESTYLE.
Now you'll notice I said that these are "markets", not "niches". There is a difference. A niche is a more refined topic that is a sub-section of a market. In other words, a niche is a more targeted thing altogether than a 'market', which is a general term.
"Cars" is a market. "Ford Cars" is a broad niche. "Ford 4WD Cars" is a tighter niche.
You get the picture? Pick a niche that's specific, something that you can easily stand out from the crowd with.
I'll list these 3 evergreen markets below, and under them, a selection of niches within that market. Then you'll totally get the idea. Literally almost any of the niches, and there are many more than I've listed here, will be perfect.
So ...
Health (market)
Healthy Eating, Vitamin Supplements for Babies, Lose Weight when Pregnant, Quit Smoking Easily, Skin Care for Farmers.
Wealth (market)
Work from Home, Online FX Trading, Internet Marketing, How To Purchase Foreclosures, Debt Relief for Beginners
Lifestyle (market)
Mind Body & Spirit, Online Study Courses, Alternative Energy, Relationship Advice, Dating for Mature People.
So you get the picture. Choose one and get started.
Easy Niche Selection: Method 2
Above I've described one way. Another way is to just make a list of all the things you're either:
Already interested in, (a topic that currently appeals to you)
Already good at, (a hobby or something you do like train dogs)
Interested in becoming good at, (something you'd enjoy researching)
Just write them down and get together a list of a dozen or so, perhaps even as many as 20.
In just minutes, I was able to compile a list of over a dozen things that I knew I could make a reasonable attempt at writing an eBook about.
You need to slim down your list and ultimately decide on just one, so by a process of elimination, just tick off your favorite three niches.
Then think about your last three niches a while longer, and choose ONE. Maybe think about it for an hour or so.
And there you have it - your niche.
Easy Niche Selection: Method 3
My last easy method of finding a niche is really cool as it virtually guarantees that a niche is busy and active, with a hungry crowd of evergreen buyers wanting what you've got. So you won't be left wondering if your choice of niche is a good one.
And I think you'll agree, that's exactly what we want.
In truth, any of these methods will work just fine. This one is just quite different in that it gives us that certainty of knowing that we're choosing a good niche. And, it utilizes some of the concepts already introduced in the other two methods.
Anyway, here's how it works...
I'm going to use various factors that will confirm with certainty that a particular niche is busy, active and has people actively seeking it out and buying.
Get Niche Ideas First ...
But I have to get ideas for my niche first. So for that, I'm going to go across to Amazon and search the categories and sub-categories until I find a few topics that I could be interested in. Don't over-dramatize this, it's not difficult.
You might like to keep in mind the three evergreen markets that I mentioned earlier, and search on related categories/niches.
You're going to want to jot down a list of maybe a dozen or so, just like you did before in Method 2.
Then, for each of the niche choices that you've just written down, you want to run the following 5 checks to tell you for sure whether the niche is good or not. To be good, a niche has to pass ALL FIVE CHECKS.
1) I'm gonna go to Amazon and search Amazon books using my major niche term (weight training, quit smoking, wealth building etc) as the search term. What I'm looking for is over 1,000 results. If I get this, I know there's demand for this material. Publishers would not print these things if no-one's buying them.
2) Then I'm going to go to the Google Keyword Tool. This is an ingenious tool that allows you to see exactly what people search for in Google.
To use the Google Keyword Tool, you'll need to set up an account first with Google.
At the left hand side of the screen where it says "Match Type", I'm selecting BROAD match.
In the center of the screen under the keyword zone, where it says "Only show ideas closely related ...." - don't check that box.
In the same location where it says "Advanced Options and Filters" click on that and select "All Countries" or "USA" and "English". This will give you more or less the whole world's figures, or at least the largest English speaking nation's figures - either is fine.
Then click "Search".
What we want to see is at least a MILLION searches per year. So you'll have to multiply the monthly total by 12 to get that figure. Or divide a Million by 12 if you want to use the figures the tool gives you. Either way, a quick calculation will do the job.
3) Next, we're going to go to Google to search on your niche term. But don't use your own country specific Google. Instead use the Google you'll find at Google as that is NOT country specific. Type in your search/niche term in QUOTES for an exact search. We want to see at least 50,000 "exact" search results.
4) Then you need to go across to Yahoo and Bing (these guys are now the same company), and type in your search term there. Again, don't use your own country specific Yahoo as that will give skewed results.
For Yahoo, you'll need to use a U.S. proxy server (this allows you to pretend you're searching from the USA), so that your search results emulate theirs exactly.
A proxy server can be found at Free Proxy - Surf Anonymously & Hide Your IP Address - Hide My Ass! . Enter that URL first, then just type Yahoo.com into the search field and click 'Hide My Ass'.
You'll then be taken to a virtual regular Yahoo screen. Just type in your niche term as normal, and what you're looking for are PAID ADS to show up to the right of the search results. The thinking here is that if Advertisers are paying to have ads appear when people search on those terms, then that search term (your niche) is profitable.
Then, repeat the same search in quotes for an exact match result. If there are still Paid Ads on this more targeted search, then that is even better confirmation that the search term attracts buyers. If it didn't, advertisers wouldn't place ads there. It's that simple.
Look for at least one full page of ads when you search without quotes, and some ads when you search with quotes.
5) My final check is a measure of a niche's 'saturation' level. In other words, is it already over supplied or not? You don't want to start out in a niche where there is already an over-supply of people trying to service that demand.
In plain language, this formula compares the amount of material available for purchase in a niche, to the number of people searching for that material, and it's expressed as a percentage. I want to see a figure under 5%.
This is the equation I use:
Amazon Results x 10 / Google Keyword Tool Annual Searches x 100%
(With the Amazon results x 10, I'm just multiplying the largest single supplier's offerings in a niche by 10, as a way of taking into account all the other places that may offer similar items in this niche. It's not exact, but it's certainly near enough for what we need.
An example for an imaginary niche might produce the following figures ...
Amazon Book search results = 12,100 products available
Google KWT searches = 550,000 searches per month or 6.5 million per year
Therefore - ((12,100 x10) / 6,500,000) x100% = 1.86%
Which is well under our limit of 5%
As I said, this is not an exact science, but its close enough to provide us the indication we need.
So these can be your three methods of easily finding a good profitable niche.
You can use any of them. Method 3 will probably take the longest, but even that is only an hour or so once you get started.
If you're still not totally sure about finalising your niche, for a final check, just Google the niche name. "Dog Training", Weight Loss", "Strength Training" to suggest a few good ones. And if a lot of information sites come up, then you know you've hit on a good usable niche, at least one that a lot of other people seem to be using, and they won't be all wrong. Does that make sense?
Qualities of The Best Niches
Generally speaking, the best niches will either ...
Solve someone's problem, or
Improve their quality of life, or
Make them money
As I said, these ideas are aimed at newcomers that might be delaying getting started for want of finding a niche. I know I stalled for ages before finally getting going using one of the methods above. I've now used two of these methods to produce very worthwhile sites. So as it says somewhere in there, - "don't get it perfect, get it going!"
All the best guys,
― George Carlin
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