A 'couple' couple of questions to the Amazon super-affiliates...

12 replies
Hello Warriors,

I'll get straight to the point, and keep this simple.

I have a 'couple' couple of questions for Amazon super-affiliates.

1. How do you go about structuring your websites? Are they based on a single product, or a single family (read product type) of multiple products?

2. What kind of domain names do you choose? What words do you use in your domains... for single products and/or multiple products in the same niche? (depending on which model you follow, or if both as well).

3. What's your preferred review article structure/format? What all do you cover in your reviews/articles?

4. What WordPress theme converts the best for you, if you've tested more than one? Else, which WordPress theme do you use?

I know what I'm asking for is probably too much, so much so that answering these in a post could be worthy of being a WSO itself. But I'm sure there's a good number of you Warriors out there who'd be willing to share the info out here in the main discussion forum too. So, here's hoping... I guess.
#amazon #couple #questions #superaffiliates
  • Profile picture of the author Stuart Walker
    1. I have hundreds of products in a certain niche featured on mines.

    2. I created my own brandable domain.

    3. I don't write reviews or articles. Well I do have a blog as part of the site but it's separate to the main part of the site. No reviews of products though, *yawn*

    4. I have a custom built Wordpress theme that I modelled on another theme that promotes Amazon products and I know converts really well.
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    • Profile picture of the author jan roos
      You have lots of options when doing Amazon sites.

      I like to choose a product range such as Vacuum Cleaners and build a site that reviews all the different vacuum cleaners and also add regular helpful articles about vacuum cleaners such as buyers guides, maintenance guides etc.

      Go with an exact match domain such as www.bestvcacuumcleanerreviews.com and you're good to go. those EMD domains are ranking better now post penguin and panda.

      Check out Colleen Slater's review theme. I have sold over $1 million worth of Amazon products with that theme. There are other themes that converts just as good as well.

      Hope that helps,

      Cheers
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    • Profile picture of the author Greedy
      Originally Posted by RockingLastsForever View Post

      1. I have hundreds of products in a certain niche featured on mines.

      2. I created my own brandable domain.

      3. I don't write reviews or articles. Well I do have a blog as part of the site but it's separate to the main part of the site. No reviews of products though, *yawn*

      4. I have a custom built Wordpress theme that I modelled on another theme that promotes Amazon products and I know converts really well.
      I do the same thing. I can almost picture your theme

      I'm not an Amazon Super Affiliate, but have had a lot of pretty fast / stable success lately.

      I would take this advice.
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      • Profile picture of the author theultimate1
        Originally Posted by Greedy View Post

        I do the same thing. I can almost picture your theme

        I'm not an Amazon Super Affiliate, but have had a lot of pretty fast / stable success lately.

        I would take this advice.
        So, which theme is it modeled on?
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  • Profile picture of the author Stuart Walker
    That's the million dollar question right there.

    There are many themes you can use for Amazon affiliate sites, think Pinterest style themes for example (if you're target audience is more female orientated anyway). With a bit of custom work done to a premium pinterest theme you could have something really cool.

    Mines isn't really pinterest style though.

    Whilst standard review sites do work they are a bit boring, don't you think?

    Create something a bit different.

    I mean your sole aim is to get people clicking on your Amazon links and also sharing your links on social media and so on so be creative about how you do that. A site that is a bit more interactive and click friendly than a written review of a product.

    I see a lot of 'done for you' Amazon sites and themes in the WSO section and I always check them out yet the majority I wouldn't use as they don't entice clicks or make it easy for people to get from my site to Amazon.
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  • Profile picture of the author wolfmmiii
    1. General Niche / Multiple Products (ie..Home Theater)

    2. Brandable. Use a name that you would use for a brick and mortar store. Stop worrying about keywords in domain.

    3. I approach my reviews as a third-party reporter. I explain the features and talk about how they match/differ with other models. It's important to mention that I stay with niches I actually know something about and can provide value in.

    4. Any clean/professional-looking theme/site will work. Specific themes, per se, don't drive conversions. Content and site aesthetics do.
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    • Profile picture of the author Stevie C
      Originally Posted by wolfmmiii View Post

      1. General Niche / Multiple Products (ie..Home Theater)

      2. Brandable. Use a name that you would use for a brick and mortar store. Stop worrying about keywords in domain.

      3. I approach my reviews as a third-party reporter. I explain the features and talk about how they match/differ with other models. It's important to mention that I stay with niches I actually know something about and can provide value in.

      4. Any clean/professional-looking theme/site will work. Specific themes, per se, don't drive conversions. Content and site aesthetics do.
      I'm doing a lot of agreeing with wolfmii today but 1-3 is pretty much what I do.

      4. find a theme that you like working with, I've tested a fair few of them and the one's I'm using and like are Flexibility and the Amazillionaire theme which you can checkout if you do a search on the Warrior forum. Some themes do seem to do better in the serps than others as well, I'm no techie so can't say why load speed maybe?

      Stevie C
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  • Profile picture of the author Stuart Walker
    4. Any clean/professional-looking theme/site will work. Specific themes, per se, don't drive conversions. Content and site aesthetics do.
    Specific themes if done properly CAN get people clicking and onto Amazon even if they have little interest in buying the product. There's a few clever ways of doing that and I don't mean clever in a blackhat sort of way either.

    Once they are on Amazon the cookie is set and there's a reasonable chance they may end up buying something even if not what you were promoting. That's what I want, my visitors on Amazon, where Amazon can do the work of selling them something.
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  • Profile picture of the author Xyfer01
    Using wordpress theme has it unique and functionalities that are different from other's.

    There are millionsof wordpress theme out there from free to the $$$$. I just what you want and how you want it.

    EMD does work but the thing with this is just focusing in the EMD only and not the whole thing. You may start small or big it's up to you.

    Put your self in the buyers place see what they want? Info, compare, ideas, where to, how to there's a whole world out there. Play with and find the gems and focus on those... That is your $$$$$$
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  • Profile picture of the author Affillionaire
    I have a personal theme myself (which will be part of my next launch) that has an area for "reviews" of products, yet has a blog on it too.

    I like to drive the traffic through my blog and this does a few things thats great for SEO...

    1st its very important to have content on your site and lots of it.

    2nd you can target longtail keywords and not so much "product" names. As its harder to rank for iPad Mini, but easier to rank for....Pros and Cons iPad Mini (which is a good blog post title)

    3rd the blog allows for great inter-linking within blog posts and product reviews.

    My theme also does some other killer features that NO-Other theme does, but I'll leave that a secret till launch!

    Main key things I add to my reviews:

    Keep it short and sweet. Let them know the Features, Pros, Cons and Benefits. That's It! To many people add LOOOOOOOOOOOOOONG drawn out reviews that usually drive the visitors away because they don't want to read and sift out all the un-neccessary crap just to find the golden nuggets they "NEED" to know about an item.

    Most of the time those reviews are made for the search engines, NOT the visitor. They think content is king so lets write a 1000 word review! No! Thats why I write short 300 words or less reviews and 500-700 word blog posts.

    Domains...I still use EMDs and they STILL rank well. I vary up my backlinks a little more now, but for the most part I can still rank "skinny" websites with an EMD on page 1 with the right type of backlinking and when I say skinny, I honestly have a 2-page website that I started working on, then stopped and about a month- and a half later saw a few sales on Amazon for that product....did a quick search and found my site on Page 1!!!

    And that was for a REALLY expensive item too! A $7,000 item! I couldn't believe it!

    Anyways, getting side-tracked.....

    Actually I think I covered everything I do, except I mostly create review type of sites...not too many Amazon Store (e-commerce) sites and I use to create a lot of sites, now I create less (BIGGER) sites for more expensive or highly sought after products. Takes a lot longer to make money, but once you do it was worth the wait!

    Hope this helps!

    - Affillionaire
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  • Profile picture of the author Eternal
    Seeing some good answers here. I came here looking for answers as well.
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  • Profile picture of the author AmandaT
    I'm not a super affiliate over at Amazon but I've got an Amazon review site and some very successful sites promoting CB products so I'll share my answers as well.

    1. How do you go about structuring your websites? Are they based on a single product, or a single family (read product type) of multiple products?

    I pick a family of products where there are a few different price points, like electric drills for example. I try not to go too broad but I know a lot of people do very well doing something as broad as "power tools".

    2. What kind of domain names do you choose? What words do you use in your domains... for single products and/or multiple products in the same niche? (depending on which model you follow, or if both as well).

    Brandable for sure. You want people to share your website. You want to be able to use social media to promote as well.

    3. What's your preferred review article structure/format? What all do you cover in your reviews/articles?

    Talk about benefits, not features. I originally decided to get into Amazon promotion because my clients told me how well my review articles were converting. Rather than talking about the exact interior size of the dishwasher, mention the size and talk about how they'll be able to do more dishes at once saving them time. They can also save water by running one larger load instead of two smaller ones. You sell by showing them how much better life will be with this product.

    4. What WordPress theme converts the best for you, if you've tested more than one? Else, which WordPress theme do you use?

    I like to use a magazine style theme where I can display the categories nicely on the front page. I keep my best reviews in the slider and display some other reviews and informational articles below that.
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